Trending Articles

4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count.

5 Thought Leadership Trends That Will Impact Your Strategy

B2B PR Sense

Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends.

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8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself.

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Expert Insight: The Role of Budget in Achieving Key Marketing Objectives [Interview]

KoMarketing Associates

The majority of marketers are confident that they will reach their main objectives in the calendar year, but despite this fact, new research suggests that their budget is still holding them back from exceeding expectations.

Budget 169

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers.

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How to Grow Your Email Marketing List

Act-On

In this blog, we discuss three proven methods for growing an email marketing list organically — as well as the most costly mistake you can make. Demand and Lead Generation Email Marketing

List 154

Report: 34% of Marketers Say Their Company Only Analyzes 20% of Available Customer Data

KoMarketing Associates

Many marketers have a large amount of data at their fingertips, but new research suggests that they are not extracting as much valuable information from it as possible.

All About Tech Bars in Higher Ed

Webbiquity

Guest post by Sophia Sanchez. What is the raison d’etre of a tech bar on a college campus? The tech bar exists to help people on campus with their tech problems. Yes, it is that simple.

Are you connecting your marketing to business results?

Biznology

I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard. The eternal struggle for marketers seems to be connecting marketing actions to business results.

MQL 110

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why CMOs Should Care About Agile Marketing

Marketing Insider Group

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over.

CMO 211

What’s Wrong With Duplicate Content? A Beginner’s Overview

Act-On

In this blog, we take a look at what constitutes “duplicate content,” how it can damage your SEO efforts, and how to repurpose content the right way. Content Marketing Web

SEO 130

Report: CX Remains a Priority for Marketers, But Many Only ‘Somewhat Satisfied’ with Results

KoMarketing Associates

Many marketers have already made it a priority to provide an excellent customer experience, but according to new research, not all of them are satisfied with the results of their efforts thus far.

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Account-Based Marketing: Can Your Organization Benefit?

Modern Marketing

Account-based marketing (ABM) continues to be a trending topic for B2B organizations in 2019. It is one of the hottest topics in digital marketing, but it has been around for years.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Complete Guide to Designing Your Next Mobile App

Biznology

When it comes to designing a successful app, the key component that drives adoption is User Experience (UX). Consumers have a low tolerance rate for apps that don’t perform intuitively, load quickly, and are easy to use. Good UX is not just a good idea.

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How to Make Your Content More Relevant with Original Research

Marketing Insider Group

Gust post from by Denise Dubie . Data grabs your audience’s attention faster than opinions and it adds credibility to your story. Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume.

What We Learned at Content Marketing World 2019: Producing Engaging Content is the #1 Challenge

ScribbleLive

Another year, another amazing Content Marketing World conference in Cleveland. This year, we decided to take a new approach and gather audience data using an interactive solution assessment at the ScribbleLive booth in exchange for our super swanky mini Etch-A-Sketch.

Marketers Still Have Progress to Make When it Comes to Implementing Personalization Efforts

KoMarketing Associates

Although some marketers are already seeing positive results from focusing on personalization efforts, new research suggests that many of them are still in the developmental stages of making personalization a top priority within their company.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

6 Examples of Incredible Content Marketing From Technology Companies

Contently

What exactly is a technology company in 2019? Just as every class offered at a women’s college is partially a gender studies course, every company making money today is likely, at least in part, a technology company—unless you’re Dunder Mifflin. But that makes sense.

5 Steps to Building a Great eCommerce CRM: A Definitive Guide

Biznology

The use of CRM solutions for maintaining relationships with customers is a longstanding trend. As when it comes to online retails, customer data management is an essential part of any e-commerce platform.

Why Advocacy Marketing Must Include Employees

Marketing Insider Group

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. Let’s explore why they are the key to your success.

4 Principles for Effective Lead Management

Modern Marketing

Lead management is part of any business that has leads — that is, any business that requires consideration before making a purchase decision. There are many organizations that lack a cross-functional process that’s required in order to manage leads.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Making Choices About Choices

Carla Johnson

September 12, 2019 Making lists is one of my favorite things to do because I like to check things off. At the end of crazy days when I’ve had no control, I’ll make a list and check off what I got done so I don’t feel like I wasted my day. I grew up living near my grandmothers, with whom.

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How to Use Video Content to Generate Leads and Drive Sales

Contently

You can blend a Rubik’s Cube. Seriously, you can put a Rubik’s Cube in a Blendtec blender, and it’ll shred the toy to pieces of sharp confetti. Same with golf balls, glow sticks, and iPhones.

Video 113

From Shareholder to Stakeholder – A New Corporate Purpose and Brand Identity

Biznology

A huge, fundamental change on “the purpose of a corporation” was announced by The Business Roundtable on August 19 which basically re-defines the role of business in society.

Exploring IT Audiences: Real-time, Custom Content Consumption Insights

Marketing Insider Group

Leveraging data to give your content marketing strategy a competitive edge is gaining attention in the B2B marketing world. While analyzing real-world data points is becoming a must-do, it’s challenging to find the right information or tools to gain meaningful insights.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.