Trending Articles

10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry.

Why Is Data Management So Important For Your Company?

Reachforce

Many companies don't realize just how important their data is. They know they have this data and they understand that it's useful, but they don't realize what the impact would be if they lost it all, if it were corrupted, or if there was a data breach. data management

The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others.

Database Marketing: Five Important Things to Know

Webbiquity

Guest post by Nick Rojas. A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content.

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How to Use Data to Improve Your Content Marketing Strategy This Year

Reachforce

One of the reasons that digital marketing is so powerful is that it relies on so much more than simply pushing company advertisements in consumers' faces. It takes a lot more than your basic ad to entice and keep customers these days, especially those in Gen Y and Gen Z.

Rethink Marketing Podcast: Gain an Edge in the Manufacturing Industry with Marketing Automation

Act-On

Peter Hoffman and Motion Solutions have gained a competitive advantage in the manufacturing industry by adopting marketing automation. Digital Marketing Strategies Manufacturing Marketing Automation

B2B Lead Generation Checklist: 22 success tips

Sales Lead Insights

I get to work with some of the best people at the best companies in the business. That's the fun part.

Report: Despite Challenges, B2B Marketers Remain Dedicated to Account-Based Marketing

KoMarketing Associates

Although B2B marketers are still relatively new in adopting account-based marketing (ABM), new research shows that they are already seeing success with this tactic.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing?

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Top Data Quality Myths Busted

Reachforce

There are a lot of misconceptions surrounding good data quality practices and what businesses need to be doing. Because data quality is our specialty, we want to address a few of these myths and talk about what the facts actually are. data quality

Stride Offers a Next-Generation Customer Data Platform

Customer Experience Matrix

It seems a bit soon to wax nostalgic about the good old days of the Customer Data Platform industry. But the industry has become so bewilderingly diverse in recent years that it is tempting to recall simpler times when all a new product needed to promise was making it easier to unify their customer data. That was way back in 2016. Stride is clearly a next-generation CDP, on the market for under two years and including the analytic and orchestration tools common to new CDP systems.

5 Creative Ways to Use Data (beyond measuring KPIs)

Act-On

Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are five creative ways to use your data. Adaptive Marketing Content Marketing Digital Marketing Strategies Marketing Strategy Personalization

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Will AI Kill Emotion in Marketing?

Biznology

Artificial intelligence is a huge buzzword across marketing right now, with over 60% of CEOs saying AI will have a larger impact on their businesses than the internet. Let that soak in for a moment. A larger impact than the internet.

5 Benefits of AI for Digital Marketers

Marketing Insider Group

We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing. If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only one.

All I Want in 2019 Is an Integration

Modern Marketing

The new year is upon us, and with it comes the traditional series of glossy articles about key technology trends to watch.

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2019: Ad-Tech and Digital Marketing Trends To be Aware Of

NuSpark

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming.

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The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Listening Tricks to Build More Accurate Buyer Personas

Act-On

Buyer Persona Customer Marketing

The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

How to Leverage Content Marketing Automation in 2019

Marketing Insider Group

As a content marketer, you know that there is a lot that goes into a successful content marketing strategy.

Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Modern Marketing

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Survey: 63% of Marketers are Still “Working on It” When it Comes to Implementing MarTech

KoMarketing Associates

More marketers are turning to MarTech to achieve their top objectives. However, new research suggests that they are struggling to reach their goals and see an ROI from their efforts. Ascend2 recently conducted the “Marketing Technology Trends Survey” and discovered that the majority of marketers (63 percent) are still “working on it” when it comes to implementing MarTech.

Survey 155

How to Ensure ‘Customer Success’ Isn’t Just Another Overused Term

Measure Up Marketing

You’ve heard it, you’ve used it, the catchy, trendy term “Customer Success.” Type it into Google and you’ll receive about a billion hits. We’re also seeing customer-facing job titles specific to Customer Success.

What We Can Expect From Generation Z – Implications For Branding

Biznology

We have heard a lot about Millennials ( i.e., Generation Y), their impact on business, politics and society, and how different their values and practices are. Well, get ready for Generation Z. Their attitudes and actions are even more progressive and even more confounding to marketers.

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How to Launch Your Employee Activation Program in 8 Steps

Marketing Insider Group

“Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House)

Kapost

Last fall, my wife and I bought a new house: a fixer-upper. We had 30 days between our closing and our move-in date to gut and replace a kitchen, tear. The post 6 Questions to Consider When Hiring a Content Writer (+6 Experts on Hiring In-House) appeared first on Kapost Blog. Marketing Strategy

Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

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Six Ways to Increase Your Company Value

Fusion Marketing Partners

Before we get too deep into the year, why not take one or more actions that can propel your company […]. Company Value Customer Experience customer experience