flux.la

JULY 9, 2020

As time passed by and my knowledge widened, I realized that high-quality content is just one of the ingredients for writing a successful and good-ranking blog post. One of the most important things in those is SEO. Good SEO is what will put your content to the top of the SERPs and lots of people can read it.

SEO 52

SEO Tips SERP Best Practices 52

Marketing Insider Group

OCTOBER 16, 2023

BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? Or how they manage to connect with the top influencers in their niche? The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. What are the essential rules for SEO copywriting today?

Copywriting 334

Copywriting Rules SEO Lead Ranking 334

Webbiquity

MARCH 26, 2024

I rarely write book reviews anymore. Plus, this gives me an opportunity to try writing in Smart Brevity style. Plus, this gives me an opportunity to try writing in Smart Brevity style. Smart Brevity Count: 639 Words | 2½ Minutes The Big Picture Most of us write the wrong way. And I’ll bet you rarely read them.

Newsletter 170

Newsletter Blogger PR Paper 170

Marketing Insider Group

APRIL 17, 2023

This article dives into the what, why, and how of Gen Z subcultures in hopes to better understand the needs of one of today’s youngest target audiences. And How to Be in the Other 9.37% By Tim Soulo Image Source: Ahrefs As expert content marketers, we understand the importance of a strong SEO strategy. No problem.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Marketing Insider Group

JANUARY 29, 2024

It’s not just about what you ask, but how you ask it. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art.

Copywriting 224

Copywriting Optimization Marketing AI FAQ 224

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

MAY 3, 2023

In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO. AI and SEO One of the first topics we addressed was the use of AI in SEO. Here’s the hot gossip.

Marketing AI 271

Marketing AI Webinar Metrics Content Marketing Planning 271

Marketing Insider Group

OCTOBER 18, 2023

Image Source If you haven’t yet focused on adding a journalistic edge to your content, how can you start? Learn what creating content like a journalist really means and discover our best tips on how to do so. Journalistic writing makes your content more credible and boosts your content creation productivity.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

OCTOBER 11, 2023

In this blog post, we’re exploring the hub and spoke content model, its benefits, and how you can start using it today to enhance your content strategy. This model offers benefits like showcasing expertise, improving navigation, boosting SEO , and maintaining structured content. What is the Hub and Spoke Content Model?

Lead Ranking 267

Lead Ranking Content Lead Scoring Keywords 267

Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in.

SEO 269

SEO Marketing & Strategy Long Tail Marketing Best Practices 269

Marketing Insider Group

NOVEMBER 20, 2023

Quick Takeaways SEO has evolved from mere keyword stuffing to prioritizing user experience and understanding audience needs, with initiatives like E-E-A-T playing a significant role. The Evolution of SEO At Marketing Insider Group (MIG), we’ve witnessed the fascinating journey of SEO. Enter the world of prompt engineering.

Marketing AI 247

Marketing AI Lead Ranking User-Generated Content SEO 247

Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? Image Source Key Takeaways: Search for AI content writing tools that fit your budget and speed up your writing and editing. That’s right: advertising and media.

Marketing AI 190

Marketing AI Budget Programs Tools Copywriting 190

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. The popularity of content marketing and unfortunate proliferation of awful writing was addressed here previously in the post 17 Tragically Common Copywriting Mistakes to Avoid. “Sky is blue” statements.

Copywriting 325

Copywriting Marketing Budget Budget Programs B2B Sales 325

Marketing Insider Group

DECEMBER 19, 2022

Reaching your audience and optimizing your content for conversion is as easy as understanding how to use emotional headlines. How Emotional Headlines Drive Traffic. How Emotional Headlines Drive Traffic. SEO may play an important role in content marketing , but it’s not enough to get featured content on page one of SERPs.

Copywriting 271

Copywriting Click Rate Urgency Marketing Lead Scoring 271

Webbiquity

APRIL 11, 2023

This post explores how AI can assist with content creation. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. What Exactly Is AI for Content?

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

APRIL 25, 2023

Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. There are a few problems with this, one of which being that creating low-quality content specifically designed to rank goes directly against Google’s SEO guidelines. Good idea, right? Good question.

Google 231

Google Generation Guidelines High Quality Lead 231

Marketing Insider Group

DECEMBER 4, 2023

’ We wanted to see how AI, like ChatGPT-3.5, This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. How Do You Define “AI Generated Content”? Initially, ChatGPT-3.5

Marketing AI 264

Marketing AI Lead Ranking Research Guidelines 264

Act-On

SEPTEMBER 24, 2023

Especially when it’s your job to attract more traffic through search engines and you’re working to improve search engine optimization (SEO). The challenge is that algorithms are a moving goalpost – and hey, let’s not sugarcoat it: SEO is hard. And yet, even with this difficulty, you can still target some easier areas of SEO.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Marketing Insider Group

MAY 16, 2023

AI is not taking over SEO. Actually, AI is making SEO even more vital to the success of you, your business, and your brand. How is THAT? Pick Your Poison Is AI taking over SEO? Yeah, right… Image Source: Giphy Is it just us, or does this feel like a classic game of “telephone”? Neither is the rest of humanity.

SEO 245

SEO Lead Ranking Content Thought Leadership 245

Marketing Insider Group

SEPTEMBER 12, 2023

So, if you want to keep up with the competition and continue to thrive in the digital space , the key is understanding this: It’s not about handing the reins over to artificial intelligence, but rather knowing how to collaborate with it. Robots aren’t here to take our jobs. will have tried it by the end of 2023.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

Contently

FEBRUARY 14, 2023

With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent?

Intent 194

Intent Optimization Google SERP 194

Contently

MARCH 30, 2023

This isn’t your typical search engine optimization (SEO) advice column. Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. The problem isn’t (usually) the writing. It’s that many, many organizations take a cynical approach to SEO. I think so, too.

SEO 144

SEO SERP Content Keywords 144

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO involves much more than simply writing. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently.

Process 104

Process SEO B2B Marketing Lead Ranking 104

Hubspot

DECEMBER 22, 2016

You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. But, how do I get started?”. How else will they find your content and website? Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Contently

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Basic search engine optimization (SEO) principles still apply to voice searches. SEO is all about writing for the customer and creating content that answers burning questions. We have four takeaways.

Content 143

Content Mobile Marketing SEO Keywords 143

Contently

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. But if the ranking results swear by “How To” and “Ultimate Guides,” then you stick to that approach. But does this confined approach to SEO still get results today? And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Spiralytics

MARCH 27, 2024

Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed. For writers, this gives them more diverse opportunities, whether in blog and creative writing or technical and business writing.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Go Beyond SEO

APRIL 14, 2022

Vague or off-beat titles may be fun to write–and you may even call yourself clever for writing them–but those titles do not get clicked on. Not only does this help with SEO because the “bait”, or most important thing to your reader, is most likely a keyword, but it makes them want to read more. Are you a reader or a skimmer?

SEO 145

SEO Tips Act-On Small Business Marketing 145

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. It’s difficult to argue otherwise.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. Some people think SEO is an elusive “unicorn,” available only to the marketing elite. SEO is not a unicorn.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

SmartBug Media

JUNE 27, 2023

HubSpot's Content Assistant is a powerful writing tool that can help you with the creation of high-quality blog posts. It uses artificial intelligence (AI) to analyze your content as you write, providing real-time suggestions for improving readability, clarity, style, grammar, and search engine optimization (SEO).

Hubspot 94

Hubspot Marketing AI Generation Content 94

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Let’s say you’ve been tasked with writing a page around “customer service.” But how do you know for sure?

Keywords 105

Keywords Research Traffic Lead Ranking 105

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. As with any new tool, we’re still learning its capabilities, limits and how to best utilize it to get the results we want. Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation.

Marketing AI 124

Marketing AI Work Management Generation Marketing Automation Services 124

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed.

SEO 97

SEO Marketing & Strategy Content Lead Scoring 97