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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. Highlight third party references, awards, and industry certifications.

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PathFactory Wins Three 2023 ‘Best Of Awards from TrustRadius

PathFactory

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. With an overall trScore of 8.6 Visit PathFactory.com to learn more.

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Martechopia 2024: What did we learn about marketing technology in 2024?

B2BMarketing.net

Ben Lee walks attendees through an award-winning AI campaign Kicking off our event, Ben Lee, Senior Communications Manager at Bidwells, and Karla Wentworth, our Propolis Expert for all things marketing operations and technology, chatted through the award-winning ‘BenAI’ campaign, which won Gold for ‘Best use of AI’ at the 2023 B2B Marketing Awards.

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The Lead Generation Strategy Guide

Zoominfo

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points. Company Blog. SEO’s best friend: the blog post.

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The Lead Generation Strategy Guide

Zoominfo

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points. Company Blog SEO’s best friend: the blog post.

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Announcing the Top Rated Cross-Channel Campaign Management Software for 2019

TrustRadius Marketing

Today, we awarded the 2019 TrustRadius Top Rated badges for Cross-Channel Campaign Management Software. The TrustRadius Top Rated awards are the most trusted in the industry because they are an unbiased reflection of customer sentiment, based solely on user feedback and satisfaction scores.

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Email Marketing: How to maintain low opt-out rates

markempa

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. My answer, in a word, was relevance. Watch the video below to find out more.

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