How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge
Vision Edge Marketing
APRIL 9, 2024
The concept emphasizes placing the customer at the core of business operations, anticipating their needs, and creating exceptional experiences to sustain long-term value for both your customer and your organization. Customer-centricity, coined by Dick Lee in the early 2000s, is the precursor to customer success.
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