Martech

MARCH 3, 2022

While all of this is going on, sales enablement platforms also track buyers’ and sellers’ interactions with content, giving marketers and sellers insights into what’s working and what’s not. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Work Management 98

Work Management Marketing Management Vendors Paid Search Agency 98

Martech

MARCH 9, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Get the daily newsletter digital marketers rely on.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Work Management Marketing Management 101

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Does the vendor seem to understand our business and our marketing needs?

Marketing Attribution 110

Marketing Attribution Work Management Marketing Management Vendors 110

Martech

MARCH 7, 2022

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Automation Services Marketing Management 98

Salesforce Marketing Cloud

JUNE 2, 2022

That demand is crystal clear, but marketers face three main challenges in addressing it: 1. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences. Watch the demo to learn more. Watch the demo to learn more. Watch the demo to learn more.

Marketing AI 98

Marketing AI Features Personalization Ad Frequency 98

Martech

NOVEMBER 21, 2023

With a solid data foundation, the DAM can “extend its arms into the other areas of your marketing technology stack,” Murphy said. Business email address Subscribe Processing. Gathering data with collective intelligence workshops One way to encourage collaboration is to create collective intelligence workshops.

Digital Asset Management 103

Digital Asset Management Work Management Marketing Management Tagging 103

Litmus

SEPTEMBER 12, 2023

This month, we’re thrilled to share another big update to our continued investment into the frontier of artificial intelligence (AI) and emerging email technology. NEW: Introducing Litmus Email Guardian A new era of email marketing is here! And we’re back, with another fabulous update—September edition! Yes please!

Marketing AI 90

Marketing AI Template Email Marketing Features 90

Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. From the RFP responses, you should be able to narrow your list down to three or four solutions that you’ll want to demo. Get the daily newsletter digital marketers rely on. Does the tool use artificial intelligence and machine learning?

Enterprise Management 97

Enterprise Management Marketing Management Vendors RFP 97

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. Bear in mind that subscriber count isn’t everything! Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence. Table of contents: Who are YouTube influencers? Published on 1.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Pam Didner

MAY 7, 2021

Artificial intelligence (AI) has been invading our daily lives without us fully realizing it. Watch this video where I discuss how to implement Artificial Intelligence into your marketing for your business | Tools & Strategy Pitch. Why is a human intelligent? Here are the benefits of using AI in terms of marketing.

Marketing AI 121

Marketing AI Lead Ranking Enterprise Management Planning 121

Martech

MAY 23, 2023

The majority of the announcements today featured some form of artificial intelligence. Here’s a recap of everything you need to know from Google Marketing Live, with links to full coverage of each major announcement. In the demo, all ads were located outside of the conversational chat. That’s now changing. Why we care.

Marketing AI 100

Marketing AI Google User-Generated Content Advertisements 100

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Marketers are so close to entering a golden age of data analytics and optimization. An era in which marketing and e-commerce teams are in lock-step alignment. The latest Marketing Cloud release, which is available to customers this month, will help marketers unlock the power of data. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. It has also seen an uptick in playable ads — interactive ads that let users try out the core functionality of an app or game — like a free demo. A study by Facebook Gaming found that U.S.

Mobile Advertising 113

Mobile Advertising Advertisements Advertising Ad Exchange 113

Sana Commerce

FEBRUARY 22, 2024

Thanks to our newest subscriptions feature, buyers can now make repeat purchases on your web store as easily as subscribing to a popular streaming platform. To encourage buyers to use their online platform, many B2B web stores offer discounts or incentives for subscribing, helping suppliers build closer relationships with buyers.

Optimization 52

Optimization Customer Satisfaction Loyalty B2B Sales 52

Martech

DECEMBER 15, 2022

That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. Then, line these strategies up with actual companies in your target market or region.

Top of Funnel 104

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 104

Parse.ly

MARCH 30, 2023

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Get a Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Only B2B

JULY 7, 2023

A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals. Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). I want to be able to know demo location. Are they in market? Not in market? Dig deeper: GA4: What marketers need to know for a successful transition.

Marketing Analytics Tools 122

Marketing Analytics Tools Analytics Google Trigger Marketing 122

RebelMouse

OCTOBER 5, 2023

Artificial intelligence (AI) has revolutionized content creation by helping individuals and businesses meet readers' demands to create high-quality and related content recommendations. You can use this data to power your marketing campaigns and create unique content that appeals to and engages your audience. Not on RebelMouse yet?

Marketing AI 109

Marketing AI Content Work Management Loyalty 109

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Here’s how marketers can mine valuable insights when they play to the strengths of online events. Are they in the market for the product or service that you’re selling?

Top of Funnel 118

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 118

Martech

DECEMBER 23, 2022

Have you noticed how some marketing technology vendors constantly change the narrative around their products to suit their go-to-market du jour, especially those that have been around for a while? It’s a.NET web content management system (CMS), online marketing and intranet software. It’s a.NET CMS.

Enterprise Management 119

Enterprise Management Work Management Marketing Management Industry CMS 119

Martech

JULY 10, 2023

Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. There will be an AI for that! has launched.

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

SalesGrape

NOVEMBER 5, 2023

With the rise of online marketing and e-commerce, companies are constantly seeking innovative ways to attract and convert potential customers. Chatbots are computer programs designed to simulate human conversation through artificial intelligence (AI). Subscribe to our weekly newsletter. Please correct the marked field(s) below.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Hubspot

DECEMBER 1, 2020

How do you win brand visibility in a crowded market without overspending on resources? For SaaS companies, content marketing is, in many ways, the most powerful opportunity to achieve growth and outshine competitors. It's no secret the SaaS market is highly saturated – some would even say polluted. Sales earn brand recognition

Top of Funnel 98

Top of Funnel Thought Leadership Tips Lead Scoring 98

Litmus

AUGUST 8, 2023

This August, we’re proud to announce the most cutting-edge selection of updates yet—including enhanced artificial intelligence (AI) personalization capabilities , email-ready snippets, automatic Brand Indicators for Message Identification (BIMI) checks, and so much more! Benefits include… Serve smarter recommendations to subscribers.

Marketing AI 40

Marketing AI Ad Building Ideal Customer Profiles Validation 40

ClickZ

JUNE 25, 2020

AI is transforming marketing—giving marketers more accurate and more useful insights on a continuous basis. For many marketers, deriving critical insights from this mountain of information is like finding a needle in the haystack—so that’s where AI comes in. . The time is now to invest in a piece of AI-based marketing software.

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. Tonkin knew the buying dynamic of his customers, mainly mid-market organizations, tended to be very research intensive.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

eCommerce 119

eCommerce CMS Development Marketing AI SMS 119

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Parse.ly

MARCH 30, 2023

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Get a Parse.ly

Marketing AI 52

Marketing AI Advertising Benchmark Content Tagging 52

Brandwatch Marketing

JANUARY 4, 2019

By 2025, half of viewers under 32 will not subscribe to a pay-TV service. YouTube marketing statistics. Viewers who complete TrueView ads—watched to completion or at least 30 seconds—were 23 times more likely to visit or subscribe to a brand channel, watch more by that brand, or share the brand video. YouTube user statistics.

Youtube 104

Youtube Statistics Cable Stats 104

DealSignal

NOVEMBER 2, 2022

Data accuracy and coverage are crucial to create the kind of personalized marketing messages customers are demanding. Meanwhile, a prolific provider will help you achieve your recruiting, sales, and marketing goals. Meanwhile, a prolific provider will help you achieve your recruiting, sales, and marketing goals. Data Accuracy.

Zoominfo 52

Zoominfo B2B Sales Ideal Customer Profiles Paid Search Agency 52

Hubspot

MAY 7, 2020

Artificial intelligence is continuing to make an impact on the business world. trillion in value will be unlocked by AI in marketing and sales alone. But, if you're less tech-savvy, you might be intimidated by terms like "artificial intelligence," "machine learning," and "algorithms." In fact, McKinsey predicts that up to $2.6

Marketing AI 89

Marketing AI Enterprise Management Work Management Paid Content 89

Martech

NOVEMBER 1, 2022

To add to the usual list of challenges marketers and their technology counterparts deal with regularly, we’ve been saddled with: A pandemic. Will marketing tech budgets grow in 2023? If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S.

Work Management 115

Work Management Marketing Management Marketing Budget Budget Programs 115

Martech

NOVEMBER 14, 2022

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. But we email marketers should get ready for a different kind of challenge.

Enterprise Management 110

Enterprise Management Work Management Paid Search Agency Marketing Management 110