Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Zoominfo

JANUARY 21, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Storytelling was a new concept to brand marketers (and video storytelling was not even on the radar). The Shift to Video Marketing.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Content Standard

APRIL 6, 2017

Among that group is a brand executive overseeing digital storytelling strategies for an enterprise organization. Storytelling has emerged as a way to deepen fan interest, and this narrative focus goes well beyond the on-field activity of a team. Image attribution: Sam Howzit. Too Much Content? No Such Thing.

Storytelling 50

Storytelling Broadcasting Enterprise Management Television marketing 50

Vidyard

OCTOBER 28, 2015

For most of us, video exploded across our personal lives 5 or more years ago. But now it’s our company’s turn with videos being created for our customers, partners, resellers, analysts, investors, our sales teams, other employees and of course every one of our executives. Is this video about us or about our audience?

Storytelling 50

Storytelling Video Marketing Work Management Television marketing 50

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. Whoever edited this sure knows the key elements of storytelling.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Content Standard

SEPTEMBER 1, 2016

In the 1960s, Lost in Space captured the imaginations of families across the country through television and spin-off writing, long before the rise of digital storytelling. No Man’s Sky is a video game released across a number of platforms that allows players to explore a universe that has been generated at a massive scale.

Storytelling 43

Storytelling Paid Search Agency Advertising Agencies Communities 43

Contently

OCTOBER 14, 2020

Enter webisodes, a novel video format with action, animation, and volume. Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. Contestants would attempt to sell something as simple as a red brick in two minutes or less on video. ( The early Web circa.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Hubspot

JANUARY 21, 2019

Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. Web Series.

Youtube 94

Youtube Advertising Channels Word of Mouth Storytelling 94

Digilant

APRIL 25, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 5: The Future of Advanced TV In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape. Stay tuned for more.

Advertising Agencies 52

Advertising Agencies Mobile Advertising Paid Search Agency Television marketing 52

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Martech

MARCH 6, 2023

Both CTV and OTT can also include video-on-demand (VOD) services. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. Each platform’s definition of video completion rate might differ.

Paid Search Agency 90

Paid Search Agency Ads Campaigns Cable 90

NetLine

JULY 27, 2023

Next, I moved into commercial photography and video, and television at a CBS affiliate and PBS. With the rise of online video, social, and content marketing what was seen as a hindrance to a marketing career, having a strong background in media and storytelling, became an asset.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Seismic

AUGUST 31, 2020

Whether it is social media, television, online video, or email, we are living during a time when we are bombarded by a constant barrage of messages. In many ways the current environment has forced companies to accelerate their shift to digital — paving the way for interactive sales content. The critical needs for businesses.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. Here’s where to focus when building video into your content marketing strategy: 1. Video is expensive—that’s a fact. When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Contently

SEPTEMBER 20, 2016

The ideal writer will have experience in reporting and data-driven storytelling, and be able to complete high-quality projects under tight deadlines. The ideal brand editor has great storytelling instinct, demonstrates a keen understanding of the brand’s audience, and knows how to use content to help the brand reach its overall goals.

Ad Building 60

Ad Building Television marketing Budget Programs Content 60

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. Ultimately, if viewers disengage with your YouTube videos, they'll click out of them before they end and find better content from another channel. Data Source.

Youtube 101

Youtube Video Marketing Opt-out Click Rate 101

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. ” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. Listen Now .

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

For years, journalists have been crafting stories—in newspapers, magazines, television, and the internet—that readers actually want to see. Interesting copy, compelling photography, engaging videos , and informative podcasts are the types of content you can provide. Your job as a storyteller is to intrigue the reader.

Storytelling 133

Storytelling Thought Leadership Television marketing Internet Marketing 133

Hubspot

APRIL 9, 2019

Interactive marketing is an innovative type of marketing where your audience can interact with engaging visuals or videos within your content. They need to refresh their work. What is interactive marketing? Incorporated Interactive Trailer | Syfy.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Marketing Institute

MAY 9, 2018

video games), intended to replicate real life (e.g., He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Virtual reality vs. augmented reality.

Brand Identity 97

Brand Identity Branding Advertising Mediums Paid Search Agency 97

Contently

DECEMBER 6, 2016

A lot of great storytelling exists in the business world. Breakthrough storytelling. A regular YouTube video of someone playing a guitar wasn’t interesting. When Bieber was 13, music marketer Scooter Braun accidentally clicked on one of Bieber’s acoustic guitar home videos. But the warning signs are clear.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Content Standard

SEPTEMBER 2, 2016

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

Content Standard

DECEMBER 8, 2016

Millennials are also more video savvy than their older colleagues. Among the 500 small- and mid-sized business surveyed, nearly 90 percent said they currently use or want to use video ads, Magisto reported. Only 40 percent of boomers currently use or want to use video for digital marketing. Going Digital First.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Start planning how to create video for your company now. The word these days is content.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. WANT VIRAL VIDEOS? That’s what Greg Jarboe found when, in his story of hostage Jill Carroll, video outperformed all other media channels. Or that in 2013, digital media spending surpassed all form of print media spending (e.g.

Course 80

Course Planning Work Management Peer-to-peer 80

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Cavemen , a 30-minute family sitcom ordered by ABC, aired on televisions around the US in October of 2007.

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

Content Standard

FEBRUARY 27, 2018

In fact, compelling brand storytelling can be edgy, and it can help you differentiate your brand from the competition in positive ways. For decades, Bernie & Phyl’s television commercials featured the founders and a jingle familiar to most New Englanders: “Quality, comfort and price—that’s nice!”

Brand Identity 62

Brand Identity Branding Storytelling Work Management 62

Outbrain

AUGUST 14, 2021

The global crisis has driven technology and innovation, from online healthcare to e-commerce, as well as the social media platforms and video communication products that now shape our world and keep us busy, sharing, and connecting. Interactive Video. Here are the top 5 creative advertising trends we’ve seen in 2021 so far: 1.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Biznology

DECEMBER 12, 2013

The Office actor and his business partner are producing a series of humorous videos for Bud Light called “Hold My Beer.” Krasinski told the New York Times that this is all great because “it gives actors, writers and directors a ‘bite-size’ creative outlet in addition to longer-form content like movies and television shows.”.

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Content Standard

DECEMBER 10, 2016

Many people have stories about their relationships to television when they were growing up. Binge watching, streaming, offline show content—none of these really entered into the traditional TV formula in the decades that followed the television’s creation. Today, the field for television content has dramatically changed.

Video Marketing 40

Video Marketing Television marketing Paid Search Agency Cable 40

Content Standard

APRIL 12, 2019

Each iteration disrupted entire industries (bye bye, Blockbuster) and created new ones (hello, Hulu and Amazon Prime Video). Once upon a time, the creation of new television shows and movies relied almost entirely on the instincts of a few producers and executives. Spotting Trends and Storytelling Opportunities. Fingers crossed.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84