Martech

OCTOBER 5, 2022

Largely caused by having too much data, little of it actionable. Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. The challenges are clear — how to address them, less so.

Digital Asset Management 103

Digital Asset Management Enterprise Management CMS Development Work Management 103

Martech

MAY 17, 2023

Perhaps your company has undergone a merger or acquisition, and you have duplicate tools that perform the same function. Step 1: Identify system integrations and process dependencies To avoid disrupting your operations, it is critical to identify what other systems and processes depend on the tool you are planning to retire.

Marketing Automation Services 99

Marketing Automation Services Work Management Marketing Management Tools 99

Martech

OCTOBER 29, 2021

Is your company prepared to share, or flat-out give up, even more customer data within a walled garden when you interact with customers in a new way that generates fresh behavior data and improves Meta’s performance for your competitors? Good morning, Marketers, and we’re talking about Facebook yet again. Chris Wood, Editor.

Top of Funnel 107

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 107

Zoominfo

JUNE 27, 2022

The importance of data is undeniable. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. But using evaluations like “how many accounts can you provide?”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Modern B2B

FEBRUARY 23, 2023

Meanwhile, martech integration, which topped last year’s priority list, has dropped from 36% to 13%, and innovation has dropped from 34% to 17%. The top reasons this year for the tech stack not being fully used were: data and integration challenges (21%), up from 14% in 2021. This year, that figure has shot up to 29%.

Research 52

Research Paid Search Agency Acquisitions B2B Sales 52

SalesIntel

SEPTEMBER 29, 2023

In this blog post, we’ll delve into precise contact data’s pivotal role in the cybersecurity industry and how it empowers professionals to best handle the difficulties they face. Staying abreast of these changes is challenging, and outdated data can lead to missed opportunities or, worse, vulnerabilities left unaddressed.

Contact Marketing 40

Contact Marketing Contacts Paid Search Agency Enterprise Management 40

ANNUITAS

DECEMBER 20, 2018

Data Driving Personalization and Account-Based Marketing While Protecting Buyer Privacy. In this new world where 42% of buyers become “annoyed” by non-personalized content, adoption of account-based targeting strategies and innovative marketing technology solutions is growing rapidly in marketing organizations.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Sana Commerce

MARCH 24, 2023

Digitization has helped break down barriers between supply chain steps to create a more integrated, responsive, and efficient process that allows companies to better meet consumer demand in a timely manner. In today’s modern factory, machines have become increasingly connected and data-driven.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

Martech

OCTOBER 20, 2022

At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Fast forward to today, that martech landscape now has over 10,000 solutions , with new product launches and integrations happening daily.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Marketing Budget 90

ClearVoice

JUNE 28, 2023

There are two types of consolidations: Mergers – two roughly equal-sized companies combine and form a new entity. Acquisitions – one company obtains another. Some examples of corporate consolidation in tech Here are some of the biggest tech acquisitions in the 2000s: Meta: Meta has acquired almost 100 companies.

Marketing Budget Creation 52

Marketing Budget Creation Acquisitions Amazon Paid Search Agency 52

6sense

DECEMBER 10, 2021

The acquisition seeks to provide 6sense users with essential pipeline planning, forecasting and measurement capabilities to achieve their pipeline and revenue goals with greater predictability. DGR: Why did you decide to initiate the acquisition? What aspects of its platform made it so appealing? Did it align with any internal goals?

Acquisitions 62

Acquisitions Forecasting Bombora Lead Ranking 62

Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. The Engagio and Demandbase merger.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Zoominfo

JANUARY 31, 2023

Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. What’s the difference? As a ZoomInfo user and partner , there is no way I could do my job without the firmographic, technographic, and demographic information and filters in SalesOS.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

The Customer

FEBRUARY 19, 2020

Verdane Capital IX (Verdane) is the major investor in data visualization reporting firm. New York, NY, Oslo, Norway and London, UK, Verdane , the Northern European specialist growth equity investor, has acquired Confirmit , the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Mereo

MAY 11, 2023

Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. Our solution management experts at Mereo independently researched 20 B2B software companies, including application and platform providers.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Customer Experience Matrix

MARCH 24, 2015

At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. And, again like its competitors, it has only integrated them to a limited degree.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Zoominfo

MAY 7, 2021

His background in entertainment sales for hotels made for a less-than-smooth transition into data and software, which is what led our CEO, Henry Schuck, to celebrate Lyon’s first closed-won deal by blasting “I Can’t Wait to Be King” from the Lion King — in French — throughout the sales floor. Read on to find out how he did just that.

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

SalesIntel

MAY 17, 2023

B2B data feeds your pipeline the target accounts and contacts needed for company growth. Your B2B data provides valuable insights into target industries, companies, and decision-makers, enabling marketers to identify and reach their ideal customers. For instance, there’s a limit on ZoomInfo credits (10k per year).

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Litmus

APRIL 13, 2021

Three years ago, there were 20 used by at least 1%—which goes to show how the ESP landscape is constantly changing with mergers, acquisitions, and new players. Litmus integrates with the email marketing platforms your team uses every day. Data Axle (formerly Yes/Infogroup). Tripolis Solutions. Communicator.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Hinge Marketing

MAY 14, 2019

The way they articulate and describe the business challenges they face, how they search for solutions and what criteria they use to evaluate vendors… It is incredibly insightful and prove time and time again to be powerful ingredients in building a strong brand. We offer solutions that drive results.”.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Mereo

JULY 29, 2021

Pricing strategies are a vital part of the solution, financial and go-to-market elements of your organization. Yet if only it were so simple to figure out your solution’s pricing sweet spot. Integrating Key Pricing Principles. in profits. in profits. The benefits are easy enough to understand and grasp. Encourage Growth.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

Bluetext

JANUARY 3, 2022

Many companies come to us because they want to go public, be acquired, or be acquisitive in the next 18-24 months. Let’s take a look at the last 12 months of mergers and acquisitions for our clients. . announced a completed acquisition of Abaco Systems, Inc., So what’s the secret? AMETEK, Inc. s composites business.

Enterprise Management 26

Enterprise Management Work Management Marketing AI Marketing Management 26

SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Top Five Competitive Advantages of Intent Data. Isn’t that enough?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Zoominfo

MAY 21, 2020

It’s important to really understand specific pain points of each company type, asking questions that uncover those pain points, and provide a relevant solution. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Online Marketing Institute

JULY 24, 2018

The Adecco-GA merger is a Facebook-Instagram moment for the recruiting, training, and talent management industry. In the Facebook-Instagram merger, both companies shared the common goal of strengthening the social media industry by helping users connect across multiple platforms.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Class 52

Launch Marketing

MARCH 27, 2024

When multiple organizations undergo a B2B acquisition, each brings its own unique brand identity, recognition and attachment to the table. The journey towards successful integration is fraught with challenges. Prospects illuminate the criteria they apply in evaluating service or solution providers.

Acquisitions 118

Acquisitions Brand Identity Branding Marketing & Strategy 118

Versium

NOVEMBER 27, 2018

In her new role, Dillana will report to CEO Chris Matty and will play a key role in deploying the company’s advanced AI and predictive data targeting solutions to the marketing industry. Most recently, Dillana served as Chief Product Officer at Sterling Talent Solutions, leading global product initiatives.

Positioning 40

Positioning Paid Search Agency Product Cross-Selling 40

Customer Experience Matrix

SEPTEMBER 15, 2009

As I discussed in July , marketers have a lot to gain from tight integration between a Web content management system (CMS) like Adobe's Dreamweaver and Web analytics and optimization like Omniture. Let's take it as a given, then, that major Web content management systems will soon include integrated analytics.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Online Marketing Institute

JULY 20, 2018

million this April in the first major bid to merge and re-shape job recruiting and training around the acquisition of digital skills. To be fair, there are probably more significant differences than similarities between the Facebook-Instagram and Adecco-GA mergers. Click here for Part II. based digital training academy—for $412.5

Work Management 52

Work Management Training Marketing Management Class 52

Inbox Insight

DECEMBER 10, 2018

It’s also well documentated how the programmatic revolution continues to gather momentum in the B2C space, whilst progress in the B2B sphere has been more glacial, due in part to smaller budgets, niche audiences and constraints around good quality data. Oracle has now fully integrated Bluekai and Salesforce has fully integrated Krux.

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

ANNUITAS

OCTOBER 17, 2010

Most of data comes from the marketing side. For example, ‘we have a much greater opportunity to close business if we can get the finance department involved,’ or ‘companies that also use this kind of solution are great leads for us.’ In this role, Andrew is continually speaking with vendors, analysts and end-users.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Contently

NOVEMBER 18, 2016

Data, optimization, and automation have now become central parts of marketing strategies. A report came out recently that suggested strategy, not integration, is actually the most challenging part of martech. There are too many variables that we don’t have the data on. You write a lot about the importance of strategy.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Zoominfo

APRIL 27, 2022

Far from just scraping publicly available information about mergers and acquisitions, or the latest funding round, the updates in Scoops come from continuous surveys conducted by ZoomInfo’s more than 300 data researchers. In fact, the hard part is over — your client already knows they want a solution.

Work Management 100

Work Management Marketing Management Zoominfo Budget Programs 100

Buzz Marketing for Technology

JUNE 27, 2008

Solution Centers |. Data Center. Data Warehouse. Mergers & Acquisitions. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Newsletters |. Advice & Opinion. Research & Analysis. Operating Systems.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Zoominfo

DECEMBER 1, 2021

Data is the lifeblood of modern business — but not all data solutions are created equal. Obtaining multiple data sources, integrating them, and delivering advanced insights to your team is an incredibly complex operation. At the same time, Census data indicates that American entrepreneurs filed some 4.5

Marketing Management 100

Marketing Management Ideal Customer Profiles SIC Zoominfo 100

TrustRadius Marketing

SEPTEMBER 8, 2022

Analysis of social media data can be vital info used to boost your social media presence and raise brand awareness. These are designed to help improve forecasting as well as freshness and precision for analytics data. Access to historical data is also increased and made more convenient.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Online Marketing Institute

JULY 31, 2012

The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc., Subscribe Now.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40