Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. Jump Ahead: What is Social Selling?

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? billion active social media users are out there, and many of them are just who you are looking for. The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate. What is Social Selling? Source: [link].

Tools 144

Tools Enterprise Management Work Management Top of Funnel 144

Oktopost

FEBRUARY 20, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, host Alina Dallal sits down with Brittany Otting , the Director of Social Media at CBIZ. She has been at CBIZ for two and a half years, recently moving into her position as the Director of Social Media.

Social Media 69

Social Media Youtube B2B Training 69

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses.

ROI 62

ROI Organization Top of Funnel B2B 62

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales.

Ideal Customer Profiles 84

Ideal Customer Profiles Sales Management Top of Funnel High Quality Lead 84

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. Ready to get started?

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

Marketing Insider Group

OCTOBER 31, 2017

Social selling refers to the use of social media communities in your sales strategies. However, despite their similarities, social selling is not exactly like social media marketing. The post 5 Principles of Effective Social Selling appeared first on Marketing Insider Group. As a […].

Effectiveness 250

Effectiveness Communities Social Media Segmentation 250

Zoominfo

FEBRUARY 19, 2018

There’s no way around it: Social media has drastically changed the way modern companies do business. But, what do you really know about social selling? Today, we provide you with a little more insight into the world of social selling. 48 Social Selling Statistics to Help You Close More Deals.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Social sellers generate 38% more new opportunities than traditional sellers. Keep reading!

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

EveryoneSocial

JULY 14, 2022

We know social selling works. In fact, companies that actively engage in social selling are 40% more likely to achieve revenue goals. But what exactly does social selling look like in action? This goes for all your social media profiles, especially LinkedIn. So make that first impression count.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Keep reading! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Visitor Queue

OCTOBER 1, 2022

Often social selling can get misconstrued as social media advertising. However, social selling is much more than advertising. Social selling is a long-term marketing and sales strategy. By including social selling in your revenue generation plan, you can attract new customers, […].

Tips 94

Tips Social Media Advertisements Advertising 94

Exo B2B

SEPTEMBER 5, 2023

In this context, social selling, particularly via LinkedIn and Sales Navigator, has become an essential skill. LinkedIn, as the socio-professional network of reference, becomes a crucial platform for social selling. Building trust More than just a technique, social selling is a philosophy, a business approach.

B2B 52

B2B B2B Sales Multi-Channel Ad Exchange 52

PureB2B

AUGUST 25, 2021

Table of Contents The Basic Principles of Social Selling The Traditional Sales Model vs. Social Selling Social Selling is the New Sales Model The Philosophy of Social Selling Before You Begin, Define Your Approach In Conclusion. The Basic Principles of Social Selling.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. It essentially means, “being genuinely helpful online and maybe selling eventually.” Top 10 Social Selling Tools 1. How do we know?

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Spiralytics

AUGUST 13, 2020

Say goodbye to cold calling and hello to social selling. The post Social Selling Guide: How to Generate Sales on Social Media appeared first on Spiralytics Inc. Here's everything you need to know about this powerful and personal approach to sales.

Social Media 129

Social Media Cold Calling Generation Media 129

Oktopost

DECEMBER 21, 2023

With over 30 years in B2B Sales and Marketing, Alex Abbott joins host Olivia Messina on Behind the Post to discuss one of the most prevalent topics in B2B sales today: social selling. Alex urges that the traditional prospecting approach is no longer working. Love going Behind the Post? Catch all of the episodes here!

B2B Sales 62

B2B Sales B2B Cold Calling Advertising Benchmark 62

Hubspot

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year. Best Social Selling Channels 1.

Advertising Channels 65

Advertising Channels Best Practices Purchase Intent Trust Marketing 65

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Visitor Queue

DECEMBER 1, 2021

Often social selling can get misconstrued as social media advertising. However, social selling is much more than advertising. Social selling is a long-term marketing and sales strategy. By including social selling in your revenue generation plan, you will be able to […].

Tips 97

Tips Social Media Advertisements Advertising 97

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. Both shopping and selling on Pinterest have become more accessible with exciting features like Pinterest T.V.

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Oktopost

MARCH 2, 2022

Suz Barton, Director of Demand Generation at Oktopost takes on social selling vs. employee advocacy. Watch the recording: Want to hear more from renowned marketing leaders on paid social? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary.

Transparency 117

Transparency Demand Generation Click Rate Youtube 117

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. Social selling is growing more useful than ever, especially for remote sales teams. Hubspot is a great CRM tool to track, organize, and engage with leads from social selling efforts.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

EveryoneSocial

DECEMBER 28, 2020

2020 is the year that social selling remotely rose to the top of the sales toolkit. While social selling has been a growing strategy for most businesses over the past few years, COVID-19 and social restrictions absolutely accelerated its importance. But even before the pandemic, virtual selling was on the rise.

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99

Hubspot

MAY 25, 2023

In its 20th year on the market, LinkedIn remains an undisputable world leader in social selling and online business networking. That’s what you can learn from LinkedIn’s Social Selling Index (SSI) — a score that anyone can now check on the platform. Table of Contents What is LinkedIn’s Social Selling Index?

Lead Scoring 61

Lead Scoring Lead Ranking Linkedin Thought Leadership 61

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs? Many blame it on C-19.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

B2B Digital Marketer

FEBRUARY 3, 2022

A lot of companies approach B2B social selling traditionally. In this episode, Richard Bliss shares the most common B2B social selling dysfunction and how you can eliminate them in your sales and marketing process. More episodes related to social selling: [link]. It’s not about trying to do more.

B2B 52

B2B Trade Show Consulting B2B Sales 52

Visitor Queue

DECEMBER 14, 2020

The first thing that may come to mind when you think of social selling is that salesperson that fires you a message on LinkedIn immediately after connecting with them. Because of approaches like this, social selling gets a bad wrap. Then messages you multiple times in the following days.

Tips 98

Tips B2B Linkedin B2B Sales 98