Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow
Optinmonster
OCTOBER 17, 2023
Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. An IDI can be conducted over the phone, in person, or via webcam, using services like Skype or Zoom. Now that more people are comfortable with Zoom and Skype, online focus groups are more accessible than ever before.
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