Marketing Insider Group

JANUARY 2, 2024

The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. For example, major publishers like The New York Times and The Guardian have seen a staggering drop of over 60% in social media referrals​​.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. A new consumer may try out your product at first on an impulse buy. Personalization can help.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Webbiquity

MARCH 7, 2023

For clients, these long-term relationships mean clarity (the consultant has time to really get to know your business, objectives, and work style), reliability, and continuity. As a result, they have high churn and difficulty generating referrals. For consultants, here are 10 qualities you should strive to bring every relationship.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Salesforce Marketing Cloud

NOVEMBER 16, 2023

This is called referral marketing. Think about the last decision you made about a product or service. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. What is referral marketing and how does it work?

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Image credit: Olya Kobruseva on Pexels.

Digital Asset Management 270

Digital Asset Management Product Branding Brand Identity 270

Hinge Marketing

APRIL 30, 2020

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Hinge Marketing

MARCH 26, 2020

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . So how should you market your firm? Before we can tackle those questions, we need to understand how buyers behave in today’s market.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Sprout Social

DECEMBER 9, 2020

From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. . We also look at how agencies have responded to the challenges of 2020 and what they can do to further demonstrate social’s value to their clients.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Work Management 103

Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Act-On

APRIL 26, 2024

Follow these important tips to get set up for migration success. It’s the kind of company you’re going to aim for: the most likely size, industry, and location to benefit from (and buy) your product and services. Designing a lead scoring model seems like a complex proposition. So let’s break it down.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

SmartBug Media

APRIL 26, 2022

Customer retention strategies like educating and great customer service will increase customer loyalty. Other benefits of customer retention, besides the cost savings previously mentioned, are increased word-of-mouth referrals, increased profit, and the ability to measure product success. Does growth mean acquiring new customers?

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Sprout Social

JANUARY 26, 2023

How did you find it? Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Think about your favorite store or business. Through Google search? While walking by?

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Marketing Craftmanship

JULY 10, 2023

Many B2B firms – in legal, accounting, technology, financial services and consulting disciplines – employ at least one rainmaker, typically a founding member, who brings in the lion’s share of new business. Providing all employees with basic marketing and sales skills can help your B2B firm to grow and succeed.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. When the stakes are high, it helps to learn as much as possible about a prospective client before you get on the phone with them.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Stevens & Tate

APRIL 23, 2020

As a lead generation professional services firm, your marketing efforts shouldn’t be focused on selling a specific product or solution. With that in mind, you will need to implement various lead generation professional services strategies. Instead, you should be focused on selling your expertise. Create Case Studies.

Lead Generation 65

Lead Generation Sales Qualified Leads Service Effectiveness 65

SmartBug Media

MARCH 15, 2019

But that’s not the only thing they have in common—all three professional services still rely heavily on referrals for business growth. As a professional services provider, it can be hard to dig deep into the latest and greatest marketing information. Customer churn can be a challenge for most professional services providers.

Service 85

Service Buyer Personas Touchpoints Marketing & Strategy 85

Vision Edge Marketing

SEPTEMBER 12, 2017

My first professional job was in a financial services organization working for Dwight Prade. Dwight was adamant about customer service quality and experience, long before these were the buzzwords of today. He understood the power of customer referrals. It was Dwight who bestowed upon me the title “Customer Relationship Manager.”

Work Management 156

Work Management Marketing Management Service Terms and Conditions 156

BenchmarkONE

NOVEMBER 18, 2021

Whether customer service is your responsibility as the business owner or you have a team of ten, your small business has a duty to perform to a standard that your customers can appreciate. . Excellent customer service can make or break a small business, especially in our increasingly competitive global economy.

Small Business Marketing 95

Small Business Marketing Work Management Marketing Automation Services Marketing Management 95

Hinge Marketing

MARCH 4, 2019

The digital transformation that has reshaped industry after industry has come to professional services — profoundly impacting how a firm’s brand is shaped and communicated. In the context of professional services, you can think of your brand as the visibility of your reputation. But how important is it?

Service 91

Service Branding Brand Identity Differentiation 91

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. What is a lead magnet? What makes a good lead magnet?

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. How you get to ROI is different for every company.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

The Lead Agency

AUGUST 26, 2019

While it falls under the umbrella of ‘B2B Marketing,’ financial services marketing is different from other forms of B2B Marketing. With financial services marketing, it is also particularly important to ensure your marketing strategies will help you retain customers. Getting these referrals, however, isn’t always easy.

Service 48

Service Peer-to-peer Generation Lead Ranking 48

SalesIntel

FEBRUARY 19, 2024

Yet, amidst algorithms and autoresponders, the power of personal connections often gets sidelined. So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? Target Audience? Investment? What are the latest challenges in B2B sales strategies ? But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Martech

APRIL 15, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. Prompt: How do you send a push message with a deep link? Choose a push notification service: Select a push notification service provider that supports deep linking capabilities.

Deep Linking 88

Deep Linking Best Practices Marketing AI Class 88

Marketri

MARCH 6, 2024

My specialty was, and in many ways still is, professional services marketing. So, I decided to champion the launch of the Philadelphia chapter of the Professional Services Marketing Association (Note, I did this before I had my first client). It’s easier to get business when you’ve had business! Did it take a lot of time?

Ad Building 118

Ad Building Tips Branding Brand Identity 118

Valasys

APRIL 22, 2024

Getting in front of people and selling auto insurance or making a winning sales pitch is hard. Trust the process we are going to share to get auto insurance leads. How to Get Auto Insurance Leads? To get qualified auto insurance leads, go along with these 7 simple steps: 1. But it’s so much more fulfilling.

Paid Content 40

Paid Content Paid Search Agency Lead Ranking Lead Scoring 40

Square 2 Marketing

JUNE 11, 2020

How referenceable are your current customers? How many of your current customers buy everything you offer? How many referrals do you get a month from current customers? But while it’s easy to identify, making the changes necessary to turn customer service into a revenue center is a bit more challenging.

Service 60

Service Generation Customer Satisfaction Buy 60

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

If you want to get the most from your data, become more efficient, and scale your marketing efforts, here’s where you can start. Take me there A preview of our new marketing innovations As you explore how AI can help your company, we want to make sure we tell you both the what and the why of our AI innovations.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

seo.co

APRIL 19, 2023

So how do successful agency owners find new SEO clients without compromising their existing workflows? By adhering to these foundational principles, you’ll not only increase your chances of getting seen, but you’ll also demonstrate your knowledge of marketing fundamentals: Demographic targeting. Competitive differentiation.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Hinge Marketing

MAY 23, 2016

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. Hello… the world is changing!

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

seo.co

JUNE 28, 2020

How to Find the Right Outsourced CMO. And the choices made here can impact how the company functions and where it goes. On a very practical level, the team you mold and shape directly influences the company culture and how happy people are working for your business. + The Biggest Pros of Outsourcing a CMO. + Easy peasy.

CMO 105

CMO Work Management Marketing Management Service 105

Valasys

APRIL 5, 2024

That’s why referral marketing is so powerful – it attracts new customers and boosts revenue. This article dives deep into referral marketing’s cousin, performance marketing. What is Referral Marketing? Incentivize Referrals: Offer Incentives/Rewards as Wins-Winning Strategies People are always looking for a discount.

Word of Mouth 40

Word of Mouth Business Sales Qualified Leads Multi-Channel 40

New North

JUNE 30, 2023

With inbound marketing services, even the smallest teams can stay ahead of these challenges and grow their business. This marketing approach allows you to build a unique brand identity and get recognition from your clients. Introducing inbound marketing services into your company can help you solve all of these struggles.

Paid Search Agency 52

Paid Search Agency Marketing Management Inbound Marketing Marketing Automation Services 52

Hinge Marketing

MAY 9, 2018

Then one day we need to “come up with” a tagline for your professional services firm. Here are a few practical suggestions to help you get to a solution. Part of the difficulty in selecting a tagline is that many professional services marketers don’t really understand what a tagline can—or cannot—do.

Marketing Management 92

Marketing Management Service Cost per Acquisition CPA 92

Tiecas

FEBRUARY 21, 2024

Manufacturers often focus on technical features instead of how their solutions solve their customers’ real-world problems. Don’t get me wrong, product specifications, datasheets, and performance data must be there; they are not optional. However, to stand out, consider the specific benefits of your products or services.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Whale Pages

JANUARY 19, 2020

Switching From a Service Model to a SaaS Model. As far as our biggest hurdles, one was definitely making the jump from being a services company to a product-based business. To get started, can you please tell us what SearchTap is all about? I imagine it wasn’t easy to get things off the ground.  13 Minute Read.

Enterprise Management 85

Enterprise Management Work Management Paid Search Agency Marketing Management 85

Sprout Social

JANUARY 11, 2024

How exactly do you quantify the impact of your brand in people’s minds? In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Measuring brand awareness quantifies your influence and tells you if you’re getting the most bang for your buck.

Branding 110

Branding Brand Identity Aggregators Marketing Analytics Tools 110