Instead of giving search engines a title that has nothing to do with the image, rename the file with a keyword phrase that describes what the image is. Help search engines get a better sense of the story your page tells by referencing the image within your written content. MORE
In the first three posts of this series, we considered authority and meta tags (title tags, meta descriptions and meta keywords) in relation to optimization of your website for the search engines. Search Engine MarketingToday we look at the final best practices – content considerations. Below is a snapshot of a site that shows many of the optimization [.]. MORE
Search just ain’t what it used to be. Search engines used to be about helping customers find information. And “OK, Google,” unveiled at Google’s I/O developer conference offers a glimpse into another yet another interface your customers will use to interact with search. Coupled with the upcoming release of Penguin 2.0 , these represent significant changes in the world of search. Here’s why: Fewer search results. MORE
Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably. MORE
Mobile Search and Your Website. Ensuring your site shows up in search results is essential to your success; that’s obvious (or should be). As a means to drive traffic, conversions, and customers, search engines can provide immediate and long term value. MORE
The post Why You Need to Pay Attention to Search Engine Marketing appeared first on Great B2B Marketing. Search Engine Marketing SEOAs a B2B or B2C marketer, one of the best ways you can support your company’s sales team and revenue […]. MORE
I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Search query “information on how to _”. MORE
You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc. Search Engine Optimization MORE
The algorithms utilized by search engines like Google to determine how each search result should be ranked remain in a near-constant state of flux, with certain factors playing a more significant role, while others are no longer nearly as important as they once were. MORE
Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.” MORE
Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. MORE
One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. MORE
A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. Relevance are authority are the two factors that drive search rank. MORE
While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases. An optimized press release gives you the upper hand in the search [.]. B2B Web Strategy Search Engine Marketing Traffic GenerationPart of your website optimization lies not only in the page’s content, but rather, in your assets. MORE
Basically, every content marketing asset can serve as an opportunity to be found in search results. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility. MORE
Have you ever wondered how to get your website to come up in search results? ’ You can create a killer website, but if you aren’t using search engine optimization (SEO) techniques, your online bleachers will remain empty. SEO/SEM search engine optimization MORE
Sure, it can be frustrating, but if you can tame it, you can create an excellent user experience for your visitors and search engines. SEO is an evolving creature. MORE
In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. Search Engine Optimization b2b marketing SEO technology Trust website MORE
If you haven’t already started planning for the holidays , it’s time to kick your search engine marketing campaigns into gear so your business can reap the benefits all holiday season long. October marks the beginning of holiday season for many businesses. MORE
Most businesses, in addition to their website’s pages, have content which can be crawled by the search engines. This content can take the form of whitepapers, eBooks, webinars, case studies, data sheets and brochures, among other forms. Many of these assets are saved in PDF form. If your assets require registration, you should make sure [.]. B2B Web Strategy MORE
The Future of Search Engine Advertising and Why You Need to Innovate This is a sponsored post written by me on behalf of Bing Network. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. The post The Future of Search Engine Advertising appeared first on Opentopic. MORE
In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search. MORE
Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines. MORE
Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. MORE
In a radical turn for the company, Klout will enable targeted and specific “influencer” content creation though an initiative called “Klout Experts” that will begin showing up as the lead items in Bing search engine results. Influencers and search. MORE
Search engines are going away. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. Websites are dead. MORE
Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? MORE
Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. MORE
As a digital marketing agency providing international services, we often suggest our clients start with the search engine. In comparison, there are an estimated 219 million search engine users in the United States in 2016, which was only 4 million more than 2015. MORE
For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships with them. Whether you’ve got a globally recognized brand or you’re starting a new business, search marketing should be a top priority. MORE
But what about search engine traffic? Can you drive free search engine traffic to landing pages? Attracting search engine traffic to a landing page isn’t all that different than attracting search engine traffic to any other page. MORE
Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. MORE
He founded the company DuckDuckGo -- a search engine that directly competes with Google. When you search for something using DuckDuckGo, you are completely anonymous. MORE
When was the last time you didn’t start a shopping trip with a Google search? trillion search queries are made on Google alone. If you’re not familiar with the ins and outs of search engines and their algorithms, how will you know what steps to take to help your business found? MORE
We’re big fans of helpful search engine optimization related content and the crew over at Moz (as seen in our recent recap of MozCon ). Grab our free Beginner’s Guide to Search Engine Optimization for more helpful SEO info and sink your teeth into this tasty infographic. MORE
Many small businesses think running a paid search campaign is too expensive and don’t have a marketing budget to compete with bigger, more well known brands. We’ve gathered the 5 best search engine marketing tips to enable your small business to compete with the big guys. MORE
Search Engine Optimization (SEO) continues to change every day. Schema” is a mark-up language from Schema.org that is used for tagging content so that search engines can categorize it and recognize it more quickly for search engine recovery. MORE
YouTube is the second largest search engine on the internet. Online Marketing Search Engine Marketing Social Media YouTubeIn a recent article, a staggering statement has been made. The ramifications of that are big to your content development strategy. You should be making videos. And making them should be a priority. But there’s more to consider than the content and execution of these [.]. MORE
Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. This way, there is a more distinguishable match when the page ranks well for the specific keyword searched. MORE
Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines. MORE
SEO can be tricky. You''re optimizing your pages to be surfaced by robots, yet at the same time they must be engaging to humans. You also encounter constantly changing algorithms which means that some elements of your SEO strategy might be great one day. MORE
I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. MORE
SEO Myths (Search Engine People Blog). Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be. 42% click on the website in the #1 position on the search page. MORE
Search Engine Related Topics Biznology
NOVEMBER 18, 2014
I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady.
Act-On
MAY 16, 2017
But what about search engine traffic? Can you drive free search engine traffic to landing pages? Attracting search engine traffic to a landing page isn’t all that different than attracting search engine traffic to any other page.
KoMarketing Associates
JULY 27, 2016
As a digital marketing agency providing international services, we often suggest our clients start with the search engine. In comparison, there are an estimated 219 million search engine users in the United States in 2016, which was only 4 million more than 2015.
grow - Practical Marketing Solutions
MAY 8, 2013
In a radical turn for the company, Klout will enable targeted and specific “influencer” content creation though an initiative called “Klout Experts” that will begin showing up as the lead items in Bing search engine results. Influencers and search.
Webbiquity
SEPTEMBER 30, 2014
Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search?
KoMarketing Associates
SEPTEMBER 22, 2016
In a previous blog, we mentioned that there are many search engine options in China. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. The Dropdown Keyword Suggestions and Related Search.
Webbiquity
FEBRUARY 17, 2013
Search engines are going away. At least, those are the contentions of John McTigue, EVP of marketing agency Kuno Creative, in his recent blog post Why Websites and Search Are So Yesterday. Websites are dead.
bizible
MAY 17, 2017
The algorithms utilized by search engines like Google to determine how each search result should be ranked remain in a near-constant state of flux, with certain factors playing a more significant role, while others are no longer nearly as important as they once were.
The Forward Observer
AUGUST 25, 2014
Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably.
KEO Marketing
SEPTEMBER 23, 2016
Search Engine Optimization (SEO) continues to change every day. Schema” is a mark-up language from Schema.org that is used for tagging content so that search engines can categorize it and recognize it more quickly for search engine recovery.
KoMarketing Associates
MARCH 17, 2015
One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google.
KoMarketing Associates
JULY 21, 2015
Basically, every content marketing asset can serve as an opportunity to be found in search results. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility.
Opentopic
JULY 26, 2016
The Future of Search Engine Advertising and Why You Need to Innovate This is a sponsored post written by me on behalf of Bing Network. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment. The post The Future of Search Engine Advertising appeared first on Opentopic.
Vertical Response
AUGUST 19, 2013
Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines.
EMagine B2B Blog
APRIL 3, 2012
YouTube is the second largest search engine on the internet. Online Marketing Search Engine Marketing Social Media YouTubeIn a recent article, a staggering statement has been made. The ramifications of that are big to your content development strategy. You should be making videos. And making them should be a priority. But there’s more to consider than the content and execution of these [.].
Great B2B Marketing
JANUARY 6, 2016
The post Why You Need to Pay Attention to Search Engine Marketing appeared first on Great B2B Marketing. Search Engine Marketing SEOAs a B2B or B2C marketer, one of the best ways you can support your company’s sales team and revenue […].
Biznology
JUNE 1, 2017
Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors.
Biznology
SEPTEMBER 25, 2013
SEO Myths (Search Engine People Blog). Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be. 42% click on the website in the #1 position on the search page.
Marketing Action
MARCH 6, 2015
Mobile Search and Your Website. Ensuring your site shows up in search results is essential to your success; that’s obvious (or should be). As a means to drive traffic, conversions, and customers, search engines can provide immediate and long term value.
Lead Liaison
SEPTEMBER 1, 2016
Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.”
KEO Marketing
APRIL 28, 2016
You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc. Search Engine Optimization
EMagine B2B Blog
FEBRUARY 21, 2012
While your pages give a great deal of relevance to Search Engines, people often forget about assets such as images, videos, podcasts, PDFs, and press releases. An optimized press release gives you the upper hand in the search [.]. B2B Web Strategy Search Engine Marketing Traffic GenerationPart of your website optimization lies not only in the page’s content, but rather, in your assets.
Vertical Response
OCTOBER 30, 2014
If you haven’t already started planning for the holidays , it’s time to kick your search engine marketing campaigns into gear so your business can reap the benefits all holiday season long. October marks the beginning of holiday season for many businesses.
Hubspot
JANUARY 19, 2017
When was the last time you didn’t start a shopping trip with a Google search? trillion search queries are made on Google alone. If you’re not familiar with the ins and outs of search engines and their algorithms, how will you know what steps to take to help your business found?
Marketing Action
MAY 11, 2015
For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships with them. Whether you’ve got a globally recognized brand or you’re starting a new business, search marketing should be a top priority.
Hubspot
APRIL 25, 2013
Instead of giving search engines a title that has nothing to do with the image, rename the file with a keyword phrase that describes what the image is. Help search engines get a better sense of the story your page tells by referencing the image within your written content.
B2B Marketing Traction
AUGUST 29, 2012
In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. Search Engine Optimization b2b marketing SEO technology Trust website
KoMarketing Associates
MAY 7, 2013
Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. This way, there is a more distinguishable match when the page ranks well for the specific keyword searched.
Marketri
MARCH 29, 2017
Sure, it can be frustrating, but if you can tame it, you can create an excellent user experience for your visitors and search engines. SEO is an evolving creature.
NuSpark
FEBRUARY 10, 2013
I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Search query “information on how to _”.
EMagine B2B Blog
JULY 10, 2012
Most businesses, in addition to their website’s pages, have content which can be crawled by the search engines. This content can take the form of whitepapers, eBooks, webinars, case studies, data sheets and brochures, among other forms. Many of these assets are saved in PDF form. If your assets require registration, you should make sure [.]. B2B Web Strategy
Webbiquity
FEBRUARY 25, 2011
Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year.
Vertical Response
AUGUST 19, 2013
Search Engine Optimization (SEO) – Three words that can seem big and scary for most people, but SEO isn’t all the fire and brimstone it’s cracked up to be. First, you need to get into the right mindset and remember: Optimize for people NOT search engines.
KEO Marketing
MAY 14, 2015
Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards.
Biznology
MAY 22, 2013
Search just ain’t what it used to be. Search engines used to be about helping customers find information. And “OK, Google,” unveiled at Google’s I/O developer conference offers a glimpse into another yet another interface your customers will use to interact with search. Coupled with the upcoming release of Penguin 2.0 , these represent significant changes in the world of search. Here’s why: Fewer search results.
EMagine B2B Blog
MARCH 20, 2012
In the first three posts of this series, we considered authority and meta tags (title tags, meta descriptions and meta keywords) in relation to optimization of your website for the search engines. Search Engine MarketingToday we look at the final best practices – content considerations. Below is a snapshot of a site that shows many of the optimization [.].
Hubspot
AUGUST 12, 2013
SEO can be tricky. You''re optimizing your pages to be surfaced by robots, yet at the same time they must be engaging to humans. You also encounter constantly changing algorithms which means that some elements of your SEO strategy might be great one day.
Vertical Response
AUGUST 1, 2013
We’re big fans of helpful search engine optimization related content and the crew over at Moz (as seen in our recent recap of MozCon ). Grab our free Beginner’s Guide to Search Engine Optimization for more helpful SEO info and sink your teeth into this tasty infographic.
Hubspot
NOVEMBER 13, 2015
He founded the company DuckDuckGo -- a search engine that directly competes with Google. When you search for something using DuckDuckGo, you are completely anonymous.
Vertical Response
JANUARY 23, 2014
Many small businesses think running a paid search campaign is too expensive and don’t have a marketing budget to compete with bigger, more well known brands. We’ve gathered the 5 best search engine marketing tips to enable your small business to compete with the big guys.
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