Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, prospects, loyal customers and sales revenue.

Conversion Rate 299

Conversion Rate Conversion Content Traffic 299

The Forward Observer

MARCH 22, 2024

About the Author Bob Hoffman is the author of several best-selling books about advertising. He is the creator of the popular “Ad Contrarian” blog, named one of the world’s most influential marketing and advertising blogs by Business Insider. Well, now there is. Bob was the CEO of two independent agencies and the U.S.

Advertising Agencies 158

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 158

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. Image credit: LinkedIn Sales Solutions on Unsplash. The less-experienced members of your sales team may think they need to revamp their presentation strategy to truly wow clients. Plan Well Ahead of Time.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. For example, with Jasper AI you put in an input and ask for 3-5 (or more) outputs, then the pick the best one. However, it’s best to add in your own storytelling into the post as well.

Marketing AI 313

Marketing AI Curation Content SERP 313

Act-On

APRIL 26, 2024

As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. Following best practices are the key to navigating these changes successfully, according to Jeff. “We Protecting your email domain health is super critical.” We don’t spam.

Lead Ranking 192

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 192

Conversica

JULY 31, 2020

It becomes incredibly important to retain existing clients to maintain revenues and grow sales where possible. Yet this alone is not sufficient in generating the quality of leads that Sales expects. The best and the speediest ones will win. Those relying on the traditional workforce will lag behind. The Augmented Workforce .

Marketing AI 52

Marketing AI Planning Lead Scoring Lead Ranking 52

Marketing Insider Group

MARCH 25, 2024

Quick Takeaways Businesses leveraging customer data significantly outperform their peers, with an 85% higher sales growth, underscoring the critical role of a well-maintained marketing database in boosting sales and marketing efforts. A marketing database is the next best thing. That’s huge! No more shooting in the dark!

Peer-to-peer 254

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 254

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

APRIL 26, 2022

If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer. Read the good stuff: the classic books of yesterday, the best columnists and authors of today.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using.

Top of Funnel 309

Top of Funnel Marketing & Strategy Marketing Strategy Planning 309

The Point

OCTOBER 29, 2021

Here are just some of the more creative ways we’re seeing clients use chatbots to increase sales engagement, shorten sales cycles, and drive revenue: 1. But chat is also about providing options, and reducing friction, and making it as easy as possible for someone to talk to sales when ready. Trial & Demo Conversions.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Act-On

APRIL 29, 2024

And, thanks to Suzy, we’ve shared a lot of lead scoring best practices, examples, and inside tips along the way. Blog Learn More You can also use lead scores to deliver more relevant and targeted marketing campaigns. Take the journey a step further with our webinar on managing leads from pipeline to conversion.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Webbiquity

MAY 17, 2022

Businesses must commit more resources to their virtual events to more closely emulate the in-person experience needed to make consistent sales. Most salespeople were trained for in-person sales, making some of their training obsolete in their new work environments. Stay on the offensive and show your buyers why you’re the best option.

Organization 305

Organization B2B B2B Sales Training 305

Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). 5 Best Practices for Setting Up Email Nurturing Campaigns Setting up a new email nurturing campaigns can be tough.

Lead Nurturing 191

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 191

Webbiquity

AUGUST 30, 2022

As Larry Kim has famously said , the best place to hide a body is page two of Google. If you can identify highly relevant keyword phrases for which your site should be ranking, but isn’t, you’ve got topics to drive new content development for your next set of pages or blog posts. Page Two Opportunities. There you have it.

Keywords 347

Keywords Tactics SEO Tagging 347

Webbiquity

FEBRUARY 15, 2022

It drags down demand and lead generation and sales-ready opportunities. Demand gen encompasses the sales, marketing and customer service actions that find, attract, convert, keep, and grow the value of customers. Affiliate sales support independent publishing. Then comes lead gen, which leads to sales-ready leads.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? This will eventually ensure that your marketing and sales efforts are focused where they will have the greatest impact.

Marketing Automation Services 161

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 161

Velocity Partners

MAY 8, 2024

You can find the other blogs in the series here. That’s the sound of a successful sale. Udi Ledergor is the Chief Evangelist at Gong, an AI-powered revenue intelligence platform built for sales teams. So, you start to ask: Why is most of our marketing sales related? Or, as our guest today calls it, the sound of winning.

Marketing Analytics Tools 59

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 59

Only B2B

APRIL 24, 2024

So, what’s the best way forward? Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts? Contribution to pipeline and sales impact. blog downloads, content offers).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Launch Marketing

DECEMBER 6, 2023

We hope this content will help you make 2024 your best year yet. Each article dives deep into specific product launches, best practices used and actionable tactics all marketing leaders can implement in their product launches. There are even a few secrets that can make it a huge success.

Resources 136

Resources B2B Marketing Planning B2B 136

Tiecas

MAY 7, 2024

Tiecas: The Best of Both Worlds The Pareto Principle is a fascinating observation that states roughly 80% of consequences come from 20% of causes. The Challenge of Attribution The buyer’s journey is rarely linear in long and complex industrial B2B sales. Remember, effective industrial content marketing isn’t a sales pitch in disguise.

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Only B2B

MARCH 6, 2024

But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. However, lead generation and lead qualification are often used interchangeably- they represent distinct yet interconnected stages within the marketing and sales funnel.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Lead Forensics

MAY 9, 2024

But what do we mean by “the best sales team”? If you’re pushing everything you’ve got in the right way and maintaining the highest standard, there’s no reason you can’t bring results that show your product, your organization and your sales team are a cut above the rest. We mean world-class. So how is this achieved?

Class 52

Class B2B Sales Ad Building Work Management 52

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. In AI and B2B marketing , the goal is securing sales. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

ClickDimensions

DECEMBER 12, 2023

In the realm of sales and marketing, lead qualification is the cornerstone of success. Lack of Alignment Between Sales and Marketing 4. Adapting to Evolving Buyer Behavior In this blog post, we’ll explore the top five lead qualification hurdles and provide actionable strategies to overcome them. Did you know that 89.1%

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 115

Hubspot

APRIL 15, 2024

Thoughtfully calculated, well-executed prospecting is central to virtually every successful sales engagement. It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible.

Allocation 80

Allocation Work Management Trigger Marketing Marketing Management 80

Heinz Marketing

APRIL 28, 2024

Based on the information provided from the blog post, let’s talk about how to operationalize Koala with people and processes. This could include regular meetings or reports where teams analyze Koala data to inform their marketing and sales strategies. Are you thinking of adding Koala or other similar tool to your tech stack?

Marketing Automation Services 59

Marketing Automation Services Account Based Marketing Training Intent Data 59

Velocity Partners

MARCH 28, 2024

What it doesn’t do is find the personality type most B2B sales need: someone who can be galvanized to shake off their inertia and buy your s**t. This plays into the vicious sales-marketing-at-loggerheads cycle. And we all know what happens when sales gets fed dud leads: they roll their eyes and neglect even the leads worth pursuing.

Account Based Marketing 79

Account Based Marketing ABM Ideal Customer Profiles Best Practices 79

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Let’s dig into each of these best practices for upselling and cross-selling in field service. See how it’s done Make the business case for upselling and cross-selling I’ve spent 15 years of my career in sales and sales leadership roles for software and hardware companies.

Work Management 105

Work Management Service Cross-Selling Training 105

Optinmonster

FEBRUARY 15, 2024

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. Welcome Beacon to the OptinMonster Family I’m proud and excited to share that we’ve acquired the world’s best lead magnet creator, Beacon.by , as part of the OptinMonster family of products. What’s Coming Next?

Small Business Marketing 94

Small Business Marketing Marketing Qualified Leads Leads Lead 94

Top Rank Marketing

OCTOBER 17, 2023

The Sales Cycle and Webinars: With traditional B2B sales cycles spanning 6-9 months, webinars offer an opportunity to break the monotony. They can impact the top, middle, and bottom of the sales funnel, accelerating deal velocity. Using webinars for post-sale engagement is an untapped opportunity.

Webinar Metrics 135

Webinar Metrics Forrester Top of Funnel Research 135

Rev

AUGUST 30, 2023

A disorganized sales process. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Generate blog ideas. It’s in public beta as of this writing. Writing emails. Create compelling CTAs.

Marketing AI 98

Marketing AI Tools Paid Search Agency Work Management 98

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 132

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 132