article thumbnail

B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

markempa

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI.

ROMI 120
article thumbnail

Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

Marketing Dashboards , consistently ranking highly for BI technology priorities, critical for both successful data-driven decision making and measuring and reporting the success of marketing programs against KPIs and metrics.

Planning 352
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Should the Sales Close Rate Be?

ViewPoint

Best case a stack of leads (virtual or otherwise) is rifled through, a few leads are cherry-picked out – and other leads are left to go into the black hole frequently called CRM. Imagine Spending $208,350 on Marketing Leads That Are Trashed Immediately. for every $1 invested (again based on 60% gross margin).

article thumbnail

B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

markempa

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. « 9 1/2 Ways. So what can be done about it? So what can be done about it?

article thumbnail

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

article thumbnail

6 Metrics That Will Get You an Edge and Your CEO Clarity

markempa

What’s your return on your marketing investment (ROMI)? How much are you putting in marketing and what are you getting out in revenue? How many and what percentage of your new customers are marketing generated (i.e. what customers started via a marketing lead). Going beyond the sales lead.

ROMI 0
article thumbnail

Dear CEO: Fix these three things and increase revenue

ViewPoint

Here is what you must do to fix it: Agree on market, lead definition, message. Walk out of your office and ask the first three marketers and the first three sales executives you see these three questions: How do you define our market? Once you make decisions (about market, lead definition and messaging), stick with them.