8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)


Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service.


B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI. Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Evaluate the specific results of campaigns that will enable you to improve. That means acquiring some of the skills data scientists bring to the game. Read on to learn which metrics should carry the most weight in charting the success of your brand.

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Creative B2B Marketing Ideas for Small Business Success


When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace. The content should abide by the principles of E-A-T (Expertise, Authoritativeness & Trustworthiness). Represent the best interests of their employer.

The Power of Return On Marketing Investment Calculations

delicious b2bmarketing

This Blog is an initiative of the CMA Digital Marketing Council. The Power of Return On Marketing Investment Calculations We’ve all heard the expression, “I know that 50% of my marketing budget is wasted – I just don’t know which half!” And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. Cymbic’s ROMI Calculator.


How Omnichannel Reputation Management Assists in B2B Branding


Omnichannel reputation management (also sometimes referred to as rep management or Online Reputation Management (ORM)), is the practice of shaping the public perception of personas & organizations by influencing information about the brands – primarily done online (though offline methods are still prevalent but not as significant as the online ones). For the sake of convenience, we will primarily be keeping our blog contextual to online reputation management practices.


How to Optimize the Cost of B2B Marketing


Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. The criticality of analytics varies immensely as per the industry size & the density of competition.


10 Advantages of Outsourcing B2B Sales Appointment Setting Services


B2B Sales Appointment Setting Services are crucial for sales organizations that believe in maximizing their efforts, with regard to the amount of money & time invested; not only to generate a greater number of targeted leads, but also to engage with the key decision makers in the marketplace – so as to optimize their revenue by expediting their sales’ cycle. A quote by the former chairman of Tata Sons, Ratan Tata states, “ All of us have don’t have equal talent.

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)


The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth. According to SiriusDecisions, 92% of B2B marketers, globally, consider ABM extremely or very important to their overall marketing efforts.

How to Scale Up Personalization to Streamline B2B Sales Cycle


The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers.

10 Benefits of Employing a Powerful Content Syndication Strategy


Content syndication happens when an electronic piece of content is re-distributed by a third-party website. Content can be syndicated in diverse forms including blog articles, articles, infographics, recordings & even the webinars & guest blogs (with the permission of the writer). However, keep in mind the style and tone of the sites you’re looking to syndicate your content on. Old pieces of content can be syndicated on the third-party websites. Prologue.


B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

B2B Lead Generation

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. But as you may already know, generating tons of “leads” doesn’t guarantee sales will follow. But as you may already know, generating tons of “leads” doesn’t guarantee sales will follow.

Why Visual Storytelling is Imperative for B2B Content Marketing


A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand. People prefer to purchase from people, rather than brands; hence, in order to expedite the journeys of the prospects through the conventional sales funnel, it is extremely important for the marketers to optimize personalization & users’ experiences (UX). The International Journal of Market Research quoted M.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019


As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Moreover, if you are a start-up, it’s understandable that you have numerous questions about the best marketing practices; particularly at a time when Artificial Intelligence (AI) & Machine Learning have revolutionized the realm of B2B marketing. Prelude: B2B marketing is an ever-evolving field.

5 Reasons to use Emotional Analytics in B2B Marketing


explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. in the year 2016, when it began, to a figure of $7.76 billion by the end of the year 2022.


7 Reasons to Use Content Marketing for the B2B Lead Generation


The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. 70% of the businesses made $2 or higher while 13% made $20 or more.


B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

B2B Lead Generation

« On building targeted lists for B2B Lead Generation Programs | Main | Closed-Loop Marketers More Likely to Reach ROMI Goals » Your questions answered on Lead Generation via Podcasts I’m looking forward to launching my new podcast, “ Start with a Lead ,” this April. Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Heres some of the questions Id like to ask Paul: What compelled you to start doing podcasts?

99 B2B Marketing Statistics to Back Your Bets


Nostradamus enthusiasts have credited him with predicting numerous events in world history including the French Revolution, the rise of Napoleon, and the development of the atomic bomb. In 1555, he published Les Prophesies, a collection of his major, long-term predictions; many of which are cited as truths today. We’re talking numbers, baby – and frankly, I think marketing content could use more of them. 38% of jobs could be replaced by AI by the year 2030.

How to Define & Measure Social KPIs – Part – 2


For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. According to Hootsuite, 75% of the B2B businesses market on Twitter. Prologue.

5 Imperatives of B2B Content Marketing


Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Any business is driven by a sense of awe that needs to be applied across all of its marketing sub-sets, including the content strategies, to inspire innovation. As James Allen, CEO of web-only had described, content marketing is all about making money. Prologue.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers. As a result there’s been a surge of interest in software and tools to manage the process of lead management, lead nurturing and lead generation with a greater emphasis on measurability.

How to Define & Measure Social KPIs – Part -1


While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. 58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). The number of Relevant Fans: . Prologue.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies


Another research study by Gartner implies that 73% of the shoppers don’t entertain any direct contact by the salespeople from unknown organizations, rather prefer to contact the sales team themselves, once they are finished with extensive researches about the products or services that resonate with their pain points. . As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. Prelude.