KoMarketing Associates

JANUARY 16, 2018

There are a number of B2B content marketing infographics available to help adopters and those looking to implement a strategy understand its importance. In this graphic, Contently compares across the B2B, finance, and tech industries. Source: Which Industries Have the Best Content Marketing? The Ultimate Guide To CMS. without a hitch.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

Tomorrow People

JUNE 14, 2022

In B2B tech, this might mean having the most efficient and effective software solution, for instance. Based on the information gathered in the previous step, ask yourself what your competitors are trying to achieve and why. Understanding competitors requires more than just monitoring their online presence. This is product development.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Martech

FEBRUARY 3, 2022

But deciding whether or not your company needs a marketing automation platform calls for the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Then native CRM integration is a must-have.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

FEBRUARY 9, 2022

So before jumping into the purchase process, we recommend starting with a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Identify and prioritize your software requirements and the key capabilities you’ll need from the new system. What are our goals?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

seo.co

JANUARY 3, 2023

More and more clients are looking for lawyers who can offer the best of both worlds- high-quality services with an innovative, tech-savvy approach. Try adding unique articles or blog posts about those topics too. This is why you should publish blog posts that provide useful and informative information about your practice area.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 98

Sprout Social

JANUARY 9, 2024

They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. What is AI analytics?

Analytics 114

Analytics Enterprise Management Work Management Business 114

Outgrow

APRIL 17, 2024

Welcome to the Marketer Of The Month blog! Balancing risk-taking with ROI justification and staying ahead of emerging tech. Balancing risk-taking with ROI justification and staying ahead of emerging tech. Progress in deploying AI solutions for computational resources. Yue Wang : Seven to eight in the morning.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Of course, building a revenue operations team is only the first step.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Sana Commerce

JULY 16, 2023

In this blog, we will explore what composable commerce is, how it relates to MACH architecture, and how you can use it to put your B2B business ahead of the curve. This API-centric approach empowers B2B businesses to adopt a composable approach to e-commerce development, connecting various components efficiently.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced. Bureau of Labor data. billion in 2023 — up from $251.7

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Conversica

AUGUST 16, 2022

By properly onboarding new customers, ensuring product adoption, motivating renewals, and promoting relevant expansions and cross-selling opportunities, Customer Success teams help customers and businesses mutually benefit from one another. Why is this awesome? It makes sense, right? And Customer Success does just that.

Bandwidth 52

Bandwidth Cross-Selling Eye-Tracking Case Study 52

seo.co

JANUARY 3, 2022

More and more clients are looking for lawyers who can offer the best of both worlds- high-quality services with an innovative, tech-savvy approach. Try adding unique articles or blog posts about those topics too. This is why you should publish blog posts that provide useful and informative information about your practice area.

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Best Practices 105

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

Liveintent

SEPTEMBER 7, 2021

In this blog post, we’ll explore: Why big retailers have ventured into retail media The advantages retail media networks give retailers How retailers can stay competitive, and the role email will play. Why have retailers launched retail media networks? What is a retail media network?

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Inbox Insight

SEPTEMBER 10, 2021

How can you unlock key audience intelligence to dial up your demand gen activity? Putting the right message in front of the right buyer to generate the right response is key to effective B2B marketing. In our recent blog The Evolution of B2B Marketing Segmentation we explored both macro and micro segmentation strategies.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Sage Marketing

APRIL 9, 2024

Rather, it’s a strategic decision to embrace a more flexible, impact-focused model of executive engagement that aligns with the needs of fast-moving tech landscapes, driving growth and innovation without the constraints of traditional employment models.

CMO 52

CMO Work Management Marketing Management Startups 52

Biznology

AUGUST 30, 2018

It might not be “describe key features and benefits” — not all members of a buying team care about the same features and benefits. Explain why we think the way we do. Provide reassurance on a key issue. White papers, implementation guides, case studies, blogs, and video can all address needs like these.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Marketing Insider Group

NOVEMBER 4, 2019

To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face. Slick photos, self-promotional stories, and chances to win football tickets abound, yet there isn’t a blog in sight. Perhaps Coke doesn’t need blog posts to fish for new markets.

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154

SpotMe Blog

NOVEMBER 15, 2023

But, executing flawless events as part of your pharma product launch strategy requires extensive planning, resources, and experience. Some key considerations include: Identify your target audience : Are you focused on physicians, nurses, physician assistants, or a combination?

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

DemandBase

MAY 21, 2020

That’s why you cannot just buy yourself ‘an ABM’ and plug it in at your company.”. Like Demandbase, most of our revenue comes from building the tech that creates digital experiences for users. However, without a strategic approach from the outset, the tech is ineffective, money is ultimately wasted, and clients are unhappy.

Account Based Marketing 98

Account Based Marketing ABM Budget Programs Demand 98

Contently

SEPTEMBER 10, 2020

Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. .” Kerel Cooper is not your average SVP of Marketing.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

SocialPilot

FEBRUARY 26, 2024

AI can be a financial advisor, meticulously analyzing which ads are performing and why. “Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

KoMarketing Associates

SEPTEMBER 12, 2017

Why do marketers appear to be slow to automate data capture? Why do marketers appear to be slow to automate data capture? While budget is a factor in adopting updated event automation technologies, studies show that many companies are actually increasing their spend on events. found that their post-event follow-up is lagging.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Zoominfo

OCTOBER 5, 2021

Sales and marketing alignment is an agreement between both teams to share goals, priorities, and even key performance indicators (KPIs). Get executive buy-in and prioritize company-wide adoption. The key is frequent communication. The disconnect between marketing and sales is an age-old story. Let’s dive in. Get a Demo 2.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Data accuracy is the #1 priority for DealSignal.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Data accuracy is the #1 priority for DealSignal.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Madison Logic

FEBRUARY 10, 2023

Without a TAL, you risk wasting resources and time, low conversion rates from your campaigns, and decreased ROI. Building a target account list is an involved process that combines both art and science. We’ve simplified the process for you with three key steps. You need to stop asking, “Whom do I want?” What matches up?

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Marketing Budget 52

DealSignal

JULY 17, 2023

In a Nutshell: DealSignal vs Seamless AI When choosing the right B2B data provider, global data coverage is a key factor for companies looking to go-to-market across multiple market segments, multiple industries, and international geographies. Data accuracy is the #1 priority for DealSignal.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Valasys

MARCH 27, 2023

Some of the most well-known sales teams are adopting a new, more involved sales process. Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? Why should consumers have all the fun? Last year, Microsoft ramped up its content with Microsoft Stories , a site offering a journalistic look at the employees and products that make up the tech company. The brand wasn’t targeting consumers, but transport companies.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

Martech

MARCH 15, 2022

Advertising technology is relatively straightforward, but there are a few key components that show why it’s a great asset for brands. Advertising technology is relatively straightforward, but there are a few key components that show why it’s a great asset for brands. We’ll cover: What is adtech?

Advertising Agencies 123

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 123

Heinz Marketing

JUNE 21, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. My background is B2B Tech. I started in the security space and moved more recently to commerce and retail tech. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Work Management 82

Work Management Peer-to-peer Marketing Management Account Based Marketing 82

Metadata

NOVEMBER 1, 2023

But citing these factors as the reason why you’re not reaching the right B2B audience? This is why everyone’s always said, “B2B marketing is boring.” That’s why it’s time to embrace the new way of B2B marketing—a way that’s laser-focused, speaks to humans, and is anything but boring. That doesn’t cut it in my book.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

KoMarketing Associates

FEBRUARY 9, 2016

Why is it a good idea to incorporate video into your B2B marketing? It can serve as a natural “get to know” conduit between prospects and a company/its employees (humanize the brand; reinforce key messages such as “There are real people who take your call 24 hrs/day.”). Brand Differentiation – Why Buy?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. GPT-3 was also made available to other developers via API, meaning other software could (and did) incorporate the tech.

Marketing AI 52

Marketing AI Paid Search Agency Lead Ranking Budget Programs 52

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151