Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Let’s get into it. Let’s get into it.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. Resources for Inbound and Content Marketing Best Practices.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. Select and implement winning strategies. Strategy Questions to Ask Yourself Are We Positioned for Success?

Planning 223

Planning SWOT Allocation Contingency Planning 223

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

The Forward Observer

NOVEMBER 17, 2023

Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks. Discover how to reframe the negative events of your life into the ways they made you stronger and prepared you for future setbacks.

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

Marketing Insider Group

JANUARY 2, 2024

The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. Social media isn’t the king of the castle anymore. This isn’t just a blip on the radar.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Vision Edge Marketing

APRIL 9, 2024

Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. In this episode What’s Your Edge?

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Sana Commerce

APRIL 19, 2024

Discover effective sales hacks to empower commercial teams As a commercial leader, you understand the complexities involved in driving sales. Learn how to focus energy on new opportunities that drive revenue for your business with our this on-demand video.

Webinar Metrics 52

Webinar Metrics Demand B2B Sales Order 52

Vision Edge Marketing

APRIL 5, 2022

Let’s explore this relationship further and how to measure the value of thought leadership. . How Content Marketing and Thought Leadership are Related . Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? How can you make it stand out not only among the hundreds of millions of existing sites, but also the 250,000+ new sites launched every day ? Here are nine helpful strategies.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all who participated! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. How can you prove the quality of your product?

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. Contribution to pipeline and sales impact. blog downloads, content offers).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all our Retail influencers who participated! Join us today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Marketing Insider Group

MARCH 27, 2023

According to Forbes and Econsultancy , American companies have lost over $136 billion annually as the result of avoidable customer loss and less than 50% of companies know how to measure Customer Lifetime Value (LTV). Every company’s client retention strategy will look different.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. More (quality) leads = more sales = increased revenue, which makes everyone happy.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all our Business Continuity influencers who participated!

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all our Education influencers who participated! Join us today !

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Marketing Insider Group

MARCH 18, 2021

Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. What you need is a strategy that actually works. In this blog, we discuss six tips for establishing a social media strategy built for success. Define Buyer Personas.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

ClearVoice

APRIL 7, 2022

But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. If you’ve ever wondered if a business blog is for you, the answer is yes. And with the right blog content, this seemingly small thing could result in big growth.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all our Legal & IP influencers who participated! 4 Patrick J.

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Conversica

MAY 7, 2021

To help shoulder this load, a lot of organizations hire a Chief Revenue Officer (CRO) to oversee all revenue-generating functions across Marketing, Sales, and Customer Success. CROs and the teams they aid often struggle due to a lack of resources, time, and knowledge. Generating revenue is a big job. This isn’t an easy task, of course.

Marketing AI 92

Marketing AI Generation Sales Qualified Leads Outreach 92

ClearVoice

SEPTEMBER 20, 2022

If you’ve been publishing content on your website or blog for a while, it may seem like you’ve covered every topic under the sun. Instead of sticking to an internal perspective, guest blogging allows your business to work with an external writer or industry expert who can bring a new and fresh approach to your blog.

Marketing & Strategy 52

Marketing & Strategy Blogger Custom Publishing SERP 52

Sana Commerce

MARCH 15, 2024

Explore key insights from top B2B commerce leaders Navigating the B2B e-commerce landscape is no small feat. It’s a blend of innovation, strategy, and understanding what truly resonates with customers.

eCommerce 52

eCommerce Tactics Examples Tools 52

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Join us today ! 3 Lisa S.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all our Health & Safety influencers who participated!

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

ClearVoice

JANUARY 26, 2024

Below, we’ll dive into the strategic importance of content marketing within the broader marketing ecosystem and why marketers and business leaders should invest in high-quality content to enhance both organic and paid marketing efforts. Heck, not all marketing people are content people. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sana Commerce

APRIL 25, 2024

92% of B2B leaders have at least one frustration with their commerce tool: from requiring high levels of maintenance, to not accounting for the complexity that characterizes the businesses of so many product sellers. So, how do successful B2B businesses win online? Are you compromising on your commerce tool?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. HubSpot is an undisputed leader in the marketing world. Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards. Congratulations to all our Security influencers who participated! Join us today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92