Martech

AUGUST 11, 2023

Connected TV (CTV) ad spend is expected to reach $25.9 More work must be done to help CTV to realize its full potential and ensure that media owners are able to attract ad dollars from beyond the current confines of the TV market.” The post CTV ad spend is growing, but not like retail media appeared first on MarTech.

Spending 98

Spending Ads Media Youtube 98

Martech

NOVEMBER 23, 2022

Adobe says the fact that spending hasn’t dropped from 2021’s pandemic-boosted levels indicates consumers are heading into the holiday shopping season in the mood to spend. Ecommerce has remained resilient thus far per Adobe Analytics, a strong start to the season,” the report said. billion in online spending, a 2.8%

Spending 111

Spending eCommerce Demand Analysis 111

Zoominfo

JULY 27, 2020

Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events. There is no shortage of articles that provide advice on HOW to spend investor’s money. What does stick out, though, is what they were working on shortly before raising capital. Money changed you.

Spending 162

Spending Paid Search Agency Companies Forecasting 162

Martech

DECEMBER 12, 2022

Marketers report only using 42% of their martech stack capabilities. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. The key is focusing on experimentation to find what works and should be amplified versus what needs further refinement. Get MarTech! Processing.

Training 112

Training Spending Work Management Marketing Management 112

Martech

APRIL 12, 2022

Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the IAB and PwC. The big takeaways: Digital video is up 50.8% to $4.9B; Social media advertising was up 39.3%

Spending 98

Spending Paid Search Agency Video Marketing Ads 98

Martech

AUGUST 3, 2022

and Australia are consciously spending less due to cost-of-living concerns. The survey of 18,000 people also found that 67% of professionals in roles typically associated with offices preferred working full-time from home. consumers were less likely to consciously cut their spending than consumers in the U.K. (50%) At 38%, U.S.

Spending 65

Spending Terms and Conditions Mobile Advertising Sample 65

B2B Marketing Directions

JULY 12, 2020

And the findings about marketing spending are particularly interesting - and a little surprising. The CMO Survey is directed by Dr. This post will discuss what the survey results reveal about the impact of COVID-19 on marketing spending. The average change in budget reported by survey respondents was +5.2%.

Budget Management 98

Budget Management Spending CMO Marketing Budget 98

Zoominfo

JULY 27, 2020

Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events. There is no shortage of articles that provide advice on HOW to spend investor’s money. What does stick out, though, is what they were working on shortly before raising capital.

Spending 100

Spending Paid Search Agency Companies Forecasting 100

QuanticMind

AUGUST 24, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Agencies and AI—How Major Shops are Using Artificial Intelligence [:09] Talk of generative AI is everywhere, but are you wondering how advertisers are actually implementing it in their work?

Paid Search Agency 52

Paid Search Agency Marketing AI Advertising Agencies Spending 52

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Those are among the many questions answered in the Content Matters 2023 Report from WordPress VIP.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Tomorrow People

NOVEMBER 9, 2018

It’s designed to help you work out which of your products to cull, improve, or invest in — by plotting the rate of growth in a market against your share of that market, divided into quadrants labelled dead dogs, problem children, cash cows, and rising stars. This blog summarizes some recent research from the Content Marketing Institute.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic). It’s worth checking out.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Zoominfo

MAY 16, 2022

According to a research report by MarketsandMarkets , the marketing automation sector is expected to grow by more than $4 billion over the next five years. The beauty of automation is that it’s hard at work even when you’re off the job (including when you’re sleeping). ZoomInfo MarketingOS Finally, ABM with data you can trust.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

Hubspot

JUNE 28, 2021

Specifically, many business leaders are asking, "Will consumers continue to spend cautiously, or will they spend more freely in 2021?". Here's what they said and tips for how to navigate future spending behaviors. How Consumers Will Spend Money in the Next Year. How Consumers Will Spend Money in the Next Year.

Spending 101

Spending Budget Programs Word of Mouth Differentiation 101

Metadata

NOVEMBER 7, 2023

We looked at data from $130M in ad spend to help you answer that. In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K. Source: 2023 B2B Paid Social Benchmark Report Why did it crash? What’s a call to action or CTA? CPO N/A $21,378.29 CPO $7,722.17 $7,546.49

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Sword and the Script | B2B

OCTOBER 12, 2021

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The next year or so is looking rosy in terms of tech spending. That’s according to The 2022 State of IT report by SpiceWorks ZiffDavis. Tech spending set to grow.

Spending 69

Spending Budget Programs Work Management Marketing Management 69

Customer Experience Matrix

MARCH 29, 2017

But just as I was working myself up for some back-of-the-envelope calculations, the good people at International Data Corporation (IDC) announced a report with authoritative figures on the topic. Slightly more than half of the marketing spend is business-funded, which presumably means it’s spent by CMOs. of the $1,235.3

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Aberdeen

JANUARY 9, 2023

Get Scrappy with Spending . In fact, a recent Aberdeen survey revealed that two thirds of small retailers have a total annual technology budget under $50k and a quarter of them are working with less than $10k per year.

Cost 52

Cost Spending Allocation Peer-to-peer 52

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. Here are six key findings from the report. Buyers are spending more time with content. Source: Content Engagement Report 2021 from PathFactory.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Porch Group Media

SEPTEMBER 9, 2020

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. Read more here.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Madison Logic

OCTOBER 20, 2021

They tried to measure the impact of account – based marketing with lead – based attribution and it didn ’ t work. Nobody wants to spend money on programs that aren’t influencing revenue.”. on their Madison Logic spend. on their Madison Logic spend. We were floundering. We couldn’t prove the.

Account Based Marketing 52

Account Based Marketing ABM Spending ROI 52

Metadata

OCTOBER 6, 2021

This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. What works better: images or videos? Which images work best? So, what’s working in social advertising for B2B marketers? How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

KoMarketing Associates

OCTOBER 25, 2022

Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023. However, many remain optimistic and expect to achieve their 2022 marketing goals before the end of the year.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

KoMarketing Associates

JUNE 23, 2022

Sprout Social recently published its “US Social Media Trends for 2022 and Beyond” report, and statistics indicated that over the next 12 months, approximately 50% of marketers anticipate VR, AR, or XR to play a role in their interactions with customers. Additionally, 39% of marketers said the same about the metaverse.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

KoMarketing Associates

DECEMBER 29, 2022

Ascend2 recently published “The Future of the Martech Stack” report, and statistics indicated that most marketers (71%) are leveraging less than 50% of their martech stack capabilities. In the new year, most marketers (40%) stated that they intend on spending less than 10% of their budget on marketing technology.

Planning 220

Planning Work Management Budget Programs Paid Search Agency 220

Webbiquity

MAY 30, 2023

Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Here are seven findings from the report worth highlighting.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

B2B Marketing Directions

DECEMBER 11, 2022

Marketers work relentlessly to optimize the performance of their campaigns and programs in order to maximize marketing ROI. Read on to find out why marketers should spend part of their marketing budget on things that may not work. Here's how the rule works. But optimization isn't always the right objective.

Allocation 52

Allocation Marketing Budget Creation Budget Programs Marketing Budget 52

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Experts are forecasting Meta to report $36.1 Why we care. billion in ad revenue.

Cost 112

Cost Advertisements Advertising Automation 112

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. In this guide, we’ll dive into how lead scoring works, how to build a framework, and the marketing and sales superpowers it can unlock.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Webbiquity

APRIL 23, 2024

But when you have limited money and time to spare, you want to be sure you’re spending it on the right strategies. All of the money you spend on your email marketing campaign is included in the “I” part of return on investment (ROI). This post delves into ways to make sure your email campaigns bring the best results.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. Reporters know how to get to the heart of a matter to touch readers emotionally.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Meanwhile, advertising clawed back some of that cash, as spending on paid media increased from 22% to 25%. That is martech-adtech-madtech at work. Let’s hear it for results!

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

Biznology

SEPTEMBER 27, 2016

According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work. Like this post? Sign up for our emails here.

Social Media 80

Social Media Spending Media Social Networks 80

Content Standard

SEPTEMBER 19, 2019

Why did you increase the daily spend? That’s why it’s essential to understand the unique budgeting criteria of each LinkedIn channel when you’re managing ad spend so you can stretch your budget further, make strategic optimizations along the way, and ultimately deliver the ROI your stakeholders want to see.

Cost Per Click 79

Cost Per Click Budget Programs Spending Linkedin 79

The Effective Marketer

FEBRUARY 20, 2013

Today’s marketer can target prospects to an increasingly granular degree and measure return on spend to the cent. With so many options available, it’s difficult to know where to prioritize your spend. She has spent the last six years reporting and writing business news and strategy features.

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. What Exactly Does “Creating Video Content” Mean?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294