Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Contently

MAY 13, 2024

They’re one of the main avenues by which advertisers build personalized profiles about potential customers. The thought is that users who’ve previously searched for a product or service are more likely to convert. You can use these insights to speak directly to customers and drive conversions more effectively.

Top of Funnel 161

Top of Funnel Content Marketing Planning Work Management 161

Convince & Convert

MARCH 7, 2024

From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Implement Shared Goals and KPIs : Align marketing, sales, and customer success teams around common objectives and key performance indicators (KPIs).

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Contently

APRIL 25, 2023

Are you looking for ways to craft better Facebook ads that result in higher conversions? Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 109

Case Studies Case Study Studies Marketing Management 109

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 145

Research Loyalty Case Studies Communities 145

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? As a result, the company improved customer engagement leading to revenue growth.

Marketing AI 98

Marketing AI Conversion Top of Funnel Eloqua 98

SalesIntel

MAY 13, 2024

Forget those old-school number-chasing tactics – it’s customer time! A customer-centric approach in B2B sales is all about understanding what your customers truly need, and then becoming their hero by helping them get it. What Is Customer-Centric Selling? The game just changed. The golden rule?

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building Lead Ranking Lead Scoring 52

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. To see all the conversations about their business on TikTok, many brands use social media monitoring tools. It enables users to get an analysis of social conversations and mentions.

Marketing AI 102

Marketing AI Work Management Tools Marketing Management 102

Salesforce Marketing Cloud

MAY 3, 2024

You need to convert all those visitors into paying customers. That’s where conversion rate optimization (CRO) comes in. With the right CRO strategies, you can create engaging customer experiences, earn loyalty, and increase your revenue. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate?

Conversion Rate 52

Conversion Rate Paid Content Optimization Conversion 52

Convince & Convert

MAY 9, 2024

The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brand Identity 114

Brand Identity Branding Advertising Agencies Allocation 114

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. A buyer persona is a detailed profile of a company’s ideal customer.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Outgrow

MAY 12, 2024

Ulta Beauty’s “Skincare Routine Quiz”: A Personalized Marketing Case Study In today’s skincare market, brands want new ways to connect with customers. They want to understand their customers’ needs and concerns to offer the right products for their skin types.

Case Study 52

Case Study Case Studies Outgrow Studies 52

Contently

FEBRUARY 23, 2023

Customers take action for a reason. Customer behaviors only indicate what’s already happened. When you have a pulse on what customers are feeling or their general sentiment, you can predict more accurately what will happen in the future — like guessing a certain product might flop. What Is Sentiment?

Marketing AI 200

Marketing AI Webinar Metrics Paid Search Agency Content 200

Trade Press Services

MAY 6, 2024

But engaging with customers and prospects needs to start well before the event itself.” Do you want to launch a new product or service, gather industry insights, generate leads, or educate attendees? A good host sends thank-you notes, expresses gratitude, and keeps the conversation going. Reach target audiences.

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

Velocity Partners

MAY 8, 2024

That’s the sound of a successful sale. Companies used to think it was enough to build a great product — founders had a “ Build it and they will come” mentality. In fact, it’s not always the best product that wins anymore — a mediocre product with a great GTM plan can beat a better product with lackluster GTM.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. A well-crafted content strategy isn’t just about campaigns and conversions. That engagement can help retain top talent and cultivate a culture that empowers employees to thrive and contribute to the company’s overall success.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Trade Press Services

MAY 13, 2024

By producing a diverse range of video styles, from product demos to thought leadership interviews, B2B marketers drive engagement, build credibility, and accelerate business growth. Brand Videos Give viewers a high-level introduction to your vision, mission, culture, products, and services with brand videos.

Video Marketing 78

Video Marketing B2B Marketing B2B Thought Leadership Work Management 78

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. They’re not actively considering your product or seeking to make a purchase; instead, they’re feeling the pain of their current situation.

Ideal Customer Profiles 82

Ideal Customer Profiles Marketing Management Trigger Marketing Terms and Conditions 82

Heinz Marketing

MARCH 15, 2024

The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Top of Funnel 109

Top of Funnel Work Management Verticals Marketing Management 109

Optinmonster

MAY 14, 2024

Do you own an eCommerce site that gets a lot of traffic to its ‘out-of-stock’ product pages? Want to know how you can monetize the traffic to improve your sales conversions? In this post, I’m going to share tips on what to do when products are sold out and how to plan your product inventory well.

eCommerce 61

eCommerce Work Management Marketing Management Lead Scoring 61

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Since then, we’ve invested in helping our customers with quality.” Meta saw 16.6%

Lead Gen 112

Lead Gen Paid Content Social Media Sales Qualified Leads 112

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Top of Funnel 128

Top of Funnel Planning Product Ad Frequency 128

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Merchandising 110

Merchandising Marketing Analytics Tools Conversion Lead Ranking 110

SocialPilot

APRIL 15, 2024

If content is king, then conversion is queen -John Munsell Think about it. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. We are here with 7 super tips that will help you increase your social media conversions. No leads; no conversions. But is that enough?

Social Media 93

Social Media Media Lead Scoring Lead Ranking 93

Salesforce Marketing Cloud

MAY 15, 2024

Today’s customers are tired of repeating themselves. They want a connected experience across all customer service channels, from live chat to voice. That’s why an omnichannel contact center needs to be part of your customer service strategy. What you’ll learn: What is an omnichannel contact center?

Contacts 52

Contacts Work Management SMS Training 52

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. These macro-level social media manager tasks shape your brand’s social presence which is often the first touchpoint for customers.

Social Media 88

Social Media Marketing Attribution Automation Personalization 88

Only B2B

APRIL 10, 2024

Common MQL Challenges in B2B sales funnel A B2B sales funnel refers to sequence of stages from top to bottom, guiding leads from awareness to conversion. However, this journey often faces challenges that can hinder MQL conversion. Ensuring you attract leads with a genuine buying intent is crucial for successful conversion.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 122

Spiralytics

JANUARY 19, 2023

Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization. This technique will help keep your audience engaged throughout the customer journey , ensuring they’ll reach the conversion stage and make a sale. But what is conversational marketing?

SEO 171

SEO Conversion Marketing Strategy Marketing & Strategy 171

Scoop.it

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. So, how do you use content marketing to boost conversions? From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches. In your inbox.

Allocation 93

Allocation Marketing & Strategy Business Forecasting 93

SalesGrape

OCTOBER 16, 2023

Unlocking Success: Proven Strategies to Generate Quality Leads in the Pharmaceutical Sector Introduction: The Importance of Quality Leads in the Pharmaceutical Sector In today’s competitive pharmaceutical industry, generating quality leads is crucial for success.

Telemarketing 89

Telemarketing Lead Scoring Lead Ranking Generation 89