Battle of the Conferences: Silverpop v Eloqua.
AUGUST 20, 2013
Most of us know their products and how they compare. A week apart from each other, the two big marketing automation players have been battling it out in customer and partner conferences – Silverpop Amplify and Eloqua Experience Europe 2013.
What’s your logo worth?
JANUARY 19, 2015
A logo is a symbol used to represent your company, so that your products or communications are quickly recognisable as being yours
What Makes a Brand Great?
JUNE 6, 2016
There is a big difference between a great product and a great brand. Let me explain
The Winning Habits of Successful B2B Brands
AUGUST 19, 2013
• Differentiation by product, price and location. What do successful B2B brands do that you don't? We asked the buyers themselves. Check out the 4th and final part of our Buyersphere B2B research series. In the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People.
The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)
OCTOBER 17, 2016
As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business. Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video.
18 Productivity-Boosting Bots for Marketers
FEBRUARY 6, 2017
In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers.
Spring 2016 Product Release Highlights
MAY 24, 2016
This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Want to see a full product demo?
Being Busy is Not Being Productive
APRIL 3, 2012
One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email?
How to use Product Hunt to boost your business
grow - Practical Marketing Solutions
JULY 30, 2015
By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. But it might be a little harder to tell if Product Hunt is the right platform for your own company. Only silly products like “Ship Your Enemies Glitter?”
28 of the Best Chrome Extensions for SEO, Productivity & More
DECEMBER 8, 2016
No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Productivity. Productivity Daily TOFU
What promotional products are on your desk? [survey results]
FEBRUARY 15, 2017
When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. Can you name a brand of company/organization featured on promotional products on your desk? The promotional product must be relevant to your brand.
Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)
NOVEMBER 2, 2016
A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Together, the two marketing counterparts can help target buyers understand their product within the context of what problem it solves.
9 Willpower Workouts to Maximize Your Productivity
FEBRUARY 20, 2016
According to author Robert Pozen, regular exercise increases productivity. Although you might put an emphasis on going to the gym for that reason, are you putting enough energy into arguably the most important muscle affecting your productivity -- your willpower?
Benefits of promotional products advertising campaigns
MARCH 10, 2016
Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products Can Show Off Your Brand.
Promotional products: making them effective branding tools for your business
MAY 26, 2016
Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime.
Are Pessimists More Productive Than Optimists?
JANUARY 9, 2016
There’s no arguing that positive thinking is a key to productivity. With a multitude of studies backing positive thinking as a key to being productive, is the converse true? As it turns out, according to new research, pessimists might actually be more productive than their colleagues.
The Making of Vidyard’s New Website Product Tour Videos
AUGUST 22, 2016
Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. Our previous website had included a series of videos that we refer to as our “ Product Tour ”.
How long should your online business video production be?
JANUARY 20, 2016
But what is the optimal length of an online business video production ? Then you might have some animated explainer videos, motion graphic videos, or business profile videos on your website that explain, at a high level, about your company or the product/service.
How to Have a Super Productive Weekend: 12 Helpful Tips
MAY 6, 2016
Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. 12 Ways to Be More Productive on the Weekends.
12 Bad Habits That Are Making You Less Productive
MARCH 24, 2016
There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices.
8 Powerful TED Talks on Designing a More Productive Life
MARCH 14, 2016
For many of us, achieving peak productivity can seem like a Sisyphean struggle. While accomplishing tasks is certainly part of the picture, being productive isn’t just about checking items off a list. 8 Inspiring TED Talks That Will Change How You Think About Productivity.
How to Turn Your Workspace Into a Den of Productivity
APRIL 22, 2016
And while such advice can potentially be helpful, there's one aspect of improving productivity that we often overlook: our environments. 7 Tips for Making Your Workspace a Den of Productivity. Have any other suggestions for how you can turn a workspace into a den of productivity?
12 Tools That'll Keep You Productive Morning, Noon & Night
MARCH 2, 2016
When I need to have a very productive day, I tell myself it's going to be easy. So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times.
4 Content Marketing Productivity Killers
Modern B2B Marketing
OCTOBER 28, 2014
In my experience and in speaking to numerous content marketers over the years, here are some top content marketing productivity killers: 1. When creating content, a big productivity killer is creating content based on your best guess instead of making data-driven decisions.
7 Simple Hacks to Kickstart a Productive Day
FEBRUARY 13, 2016
Start your mornings off right and set yourself up for a productive day with these seven quick morning motivation exercises. Productivity Daily SyndicationThis post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.
Essential Steps for Productive Creative Kickoffs
DECEMBER 21, 2015
The post Essential Steps for Productive Creative Kickoffs appeared first on Visually Blog. Along with creative briefs and actionable feedback , kickoffs are one of the most critical parts of the creative process.
How to Be Productive After a Long Weekend
FEBRUARY 21, 2017
How to Be Productive During a Four-Day Week. Plus, this system helps you avoid multitasking , which is estimated to cost businesses billions of dollars in productivity loss each year. Productivity Office Life TOFUWhat could be better than a three-day holiday weekend?
No Internet, No Problem: 12 Tips for Staying Productive Offline
FEBRUARY 19, 2016
But believe it or not, there are ways to stay productive without internet access. 12 Ways to Stay Productive Without Internet. Get started by reading this blog post that lists six psychology-backed playlists for improving your productivity. Productivity Daily TOFU
Why Product Managers & Salespeople Should be Friends
Your Sales Management Guru
MAY 31, 2016
Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. Better product/services released quicker helps everyone.
How to Have the Most Productive Q1 Ever: 11 Helpful Tips
JANUARY 13, 2017
Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. Depending on where you are in your career, and what your goals are for the first quarter, you might have different productivity goals.
Where in the Product Lifecycle is SEO?
B2B Marketing Traction
APRIL 4, 2014
Yes, you should know what keywords they use to find your products and services and use those in your site, especially in page titles and headlines on the pages. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.
How to Become a More Productive Writer: 7 Helpful Tips
JULY 27, 2016
How to Become a More Productive Writer: 7 Helpful Tips. My immediate goal was to help shape my productivity and measure my writing. To measure my productivity, I started using a time management tool called RescueTime. He uses this as a daily practice of production.
13 Productivity Tips for the Busy Professional [Infographic]
JULY 24, 2015
Finding the time to get all of your tasks done while also having a personal life can be tricky, but the key isn’t to work longer hours – you’ve got to be more productive in the hours you are working. But there’s no one formula to unlocking your productivity. We’ve all been there.
A Brief History of Productivity: How Getting Stuff Done Became an Industry
JANUARY 30, 2017
Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." What Is Productivity?
5 of my favorite productivity apps
NOVEMBER 11, 2014
This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. While I aspire to build Gerr.is
3 New Promotional Product Campaign Ideas for Your B2B Marketing
B2B Marketing Traction
MAY 11, 2015
Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks!