CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
Customer Experience Matrix
APRIL 26, 2024
Once we had identified the CDP category, the next stage was convincing people that it was important. So we spent most of our time explaining the difference between CDP and other systems that also built customer databases. Of course, we are just one voice among many, and are easily drowned out by vendor promotions.
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