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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

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What Should Be First on Your Company’s AI Agenda?

Salesforce Marketing Cloud

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” Artificial intelligence isn’t new. What is new, though, is how accessible AI is.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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What Is the Fourth Industrial Revolution?

Salesforce Marketing Cloud

It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies. Where did the term “Fourth Industrial Revolution” come from? ” It’s not all good news, however. .”

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B2B Marketing 2021 Trends

The Lead Agency

B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.

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How Public Sector Organizations Will Transform in 2022

Salesforce Marketing Cloud

When these organizations make decisions, they affect the trajectory of global economies and health initiatives, environment sustainability, equity practices, data privacy standards, and a host of other impact areas. Making investments in these areas will yield long-term benefits like a workforce with higher morale — and a desire to stay.

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DealSignal vs. Clearbit: Choosing the Right Data Solution

DealSignal

Whether you’re a small business owner, a marketing leader, or simply exploring data solutions, this article is tailored for you. At the heart of its operation are innovative data verification methods, ongoing data cleansing, and AI-powered matching algorithms. In a Nutshell Looking for a Clearbit alternative?