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How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

The General Data Protection Regulation (GDPR), a law that went into effect in 2018, protects the personal data and privacy of people in the European Union. Make sure that when a user fills out a form on your website that you’re transparent about how you’ll use their data. Keep Your Terms of Service Up-to-Date.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Session Recordings and Privacy A session recording or session replay lets you watch a video of your web visitor navigating your website and interacting with elements on your pages. This level of data collection raises questions about privacy. Ensure you’re offered privacy by default. Only capture what you need and will use.

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Foundations of Data Privacy in Email Marketing

Litmus

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021.

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