KoMarketing Associates

AUGUST 3, 2022

DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Convince & Convert

MARCH 7, 2024

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. Team alignment is a consistent priority across all GTM departments surveyed. This report looks at the current tools used by GTM teams. Key findings highlighted: Room for improvement. AI makes an impact.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Webbiquity

OCTOBER 5, 2021

Those are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe. As reported here previously, Millennials are taking over tech buying. It’s worth checking out.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Webbiquity

AUGUST 4, 2020

Pricing: $79/$159/$299 per month; enterprise pricing by quote. Pricing: free; $33/$104 per host per month; enterprise pricing by quote. Pricing: $49/$99/$199/$399 per organizer per month. Pricing: $34/$69/$163 per month. Pricing: four levels from $20 to $139 per month. Total reviews: 679. GoToWebinar.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Gartner’s own research says only 9% of U.S.

Gartner 124

Gartner Marketing Report Planning Paid Search Agency 124

KoMarketing Associates

AUGUST 18, 2021

DemandGen recently published its “B2B Buyers Survey Report,” and statistics showed that for the majority of B2B buyers (38%), their purchase timeline has stayed the same. For example, most buyers (82%) claim that pricing is their top variable. This is followed by features/functionality (60%) and reviews (58%).

Buying Cycle 291

Buying Cycle Customer Surveys B2B Marketing Buy 291

Martech

FEBRUARY 20, 2024

said in a release: “We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points. ” Walmart’s announcement Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. .” Click here for survey Get MarTech! In your inbox.

Paid Search Agency 107

Paid Search Agency Buy Ads Amazon 107

Martech

JUNE 14, 2023

Here’s a collection of statistics about AI and marketing with the date of the survey included. The Semrush survey also found: 48% of marketing leaders say AI is making the most significant difference in how customers interact with them. If IBM does this survey again it’s likely price will have fallen off this list.

Marketing AI 139

Marketing AI Stats Planning Marketing Automation Services 139

Mereo

JANUARY 12, 2022

In 2022, a tough sell to buyers is on the horizon: numerous price hikes in response to inflation. While a small bump in inflation typically affords companies a legitimate opportunity to adjust its price strategy for a changing marketplace — our economy currently faces a steep slope. The Bureau of Labor Statistics reported a 6.8%

Pricing 41

Pricing Price Lead Ranking Lead Scoring 41

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. You can find the full report here , and a helpful summary from Practical Ecommerce here.) ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Top Rank Marketing

JANUARY 12, 2024

To stay competitive, upskilling will be critical.” — Penry Price @PenryPrice of @LinkedIn Click To Tweet When Do B2B Buyers Contact Vendors? MediaPost New Report Looks at Key App Usage Trends, Including the Rise of AI, TikTok and More Microsoft’s Bing search engine has had a 1,500% increase in app downloads year-over-year, report shows.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 80% of buyers ranked deployment/ease of use as very important; compared to 75% who said the same of pricing.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Webbiquity

NOVEMBER 29, 2022

Reduces customer churn : According to reports , 61% of consumers stop spending with a brand due to poor customer experience (CS). Choose a CRM tool that offers live chat, frequent and automated customer surveys, and quick delivery tracking features. For example, Costa Coffee uses an NPS survey to collect customer feedback.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Martech

MAY 26, 2023

The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. 38% of respondents reported cutting their discretionary income (a YoY increase of 15% on 2022).

Gartner 112

Gartner Digital Transformation Pricing Price 112

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

FEBRUARY 21, 2024

Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Here are a few measurement and reporting considerations: Customer retention rate and churn rate metrics. Customer feedback and surveys.

Marketing AI 98

Marketing AI Optimization Allocation Customer Satisfaction 98

Sword and the Script | B2B

AUGUST 15, 2023

A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Martech

OCTOBER 27, 2023

Pricing hasn’t yet been announced. Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. in the 55+ category. TikTok users are 1.3x

Lead Gen 124

Lead Gen Hubspot CRM Peer-to-peer 124

Martech

JULY 25, 2022

Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. Why we care.

Cost 105

Cost Brand Identity Branding Gartner 105

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Hinge Marketing

AUGUST 20, 2020

The study surveyed more than 650 accountants and business professionals who purchase accounting firm services (buyers)— with special attention paid to discrepancies in value perceptions between firms and buyers. In the survey, buyers displayed a high level of acceptance for non-hourly billing arrangements.

Business 174

Business Marketing Management Pricing Price 174

Top Rank Marketing

NOVEMBER 10, 2023

But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Rival IQ Google Ads Editor version 2.5 Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. This is often highlighted in M&A deals where the purchase price is above the book value of the company.

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

JUNE 2, 2021

Scoops divulges funding activity, product launches, new projects, and executive personnel changes at companies based on customer surveys and research interviews. Two of the managers at the manufacturing firm have visited your company’s online pricing page, so WebSights shows this firm’s activity for that page.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Martech

JULY 6, 2023

The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well. online sales approached $12 billion over those two days, up 8.5%

eCommerce 109

eCommerce Trends Amazon Gartner 109

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. For example, alcoholic beverage company Diageo uses AI to get real-time forecasts of customer demand, commodity prices and creditor payments.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Demand Gen Report’s latest survey confirms that the buying committee continues to expand.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Martech

AUGUST 31, 2022

How rising prices have already affected consumer behavior. Digital River ) 71% noticed heightened prices in-person over the last six months; 67% noticed rising online prices. News and World Report ) 40% said buying back-to-school supplies were a significant budgetary concern, up from 30% in 2021. Price, price, price.

Emarketing 98

Emarketing Loyalty Pricing Price 98

Binary Demand

MARCH 26, 2024

Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase. Gather direct feedback : Solicit feedback through surveys and polls to understand subscribers’ interests. Take the example of LinkedIn; it offers comprehensive reporting on various aspects, from ad engagement to website demographics.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Martech

DECEMBER 16, 2021

The latest “ State of Retail ” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they enjoy online and especially on social media. Why we care. This is another harbinger of changing shopper behavior.

Demand 117

Demand Social Media Customer Surveys Pricing 117

Optinmonster

DECEMBER 19, 2023

Solution: Conduct detailed competitor analysis to determine how they price their products. Challenge #5: Pricing Products and Managing Shipping Costs Shopify’s report published in 2022 found that pricing impacts 74% of consumers. But the challenges in growing eCommerce don’t stop at pricing your products.

eCommerce 86

eCommerce Marketing Management Business Budget Programs 86