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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Both Google and Bing search engine result pages (SERPs) are becoming more visual. How Do Increasingly Visual SERPs Impact Buying Decisions? Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. Guest post by Ann Smarty.

SEO 163
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What Are Meta Tags and Why Are They Important for SEO?

Conductor

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

Tagging 110
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How to Craft an Effective Local SEO Content Strategy

Contently

Earlier this year, Google announced a full-court press to reduce “low-quality, unoriginal content” in search results by as much as 40%. Integrating them can be as simple as using local hashtags, sharing location-tagged posts, or running social media campaigns that highlight local content or events.

SEO 146
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Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

To get your website higher in Search Engine Results Pages (SERPs), you’ll need to invest in a good SEO campaign. Other aspects of on-page SEO include: Meta-tags. Title tagging for links. Press releases. You can then go live and track your ad campaign with the software to see how effective it is. HTML coding.

Google 320
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People Ask Their Most Pressing SEO Questions — Our Experts Answer

Moz

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. If you do this, make use of the hreflang tag to tell Google about alternate language versions of the page.

Press 57
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Critical SEO best practices you don’t want to ignore

B2B Marketing Insights - WE

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Title tags.

SEO 98
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Your Guide to Online Reputation Management Using SEO

Conductor

It’s no longer enough to be first on the SERP—you also need to make a good first impression. The same principles you use to rank higher on the SERP can be used to foreground your brand’s positive attributes and help manage your online reputation. Consumers value brand reputation more than ever before. How do you manage your reputation?