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The New Rules of Social Marketing and PR

Convince & Convert

Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition. Why authentic employee advocacy is an important part of any company’s social media plan. In This Episode.

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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. Peter points out that a PR stunt for the sake of a PR stunt is pointless. Tweetable Moments Focus on the ‘help’ first. Richard Branson.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

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Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency.

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What Is Media Relations?

ClearVoice

What is media relations? Media relations is a form of public relations. The goal of media relations is to educate the media (newspapers, radio, television, and other forms of journalism) to report on a company’s objectives, accomplishments, and management accomplishments.

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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

Services – You’ll want a company with an experienced team who can handle a range of tasks such as marketing, creative design, and digital media planning. This could be anything from pharma product launches and medical education events to congresses or satellite symposia.