Adobe Experience Cloud Blog
MARCH 1, 2013
by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. Remember, you are competing with many different companies for share of voice, and a solid PR strategy helps you get heard by prospects, customers, as well as important media outlets.
SmartBrief - Marketing
AUGUST 14, 2023
Please keep my bias and your own limitations in mind as you read the following marketing channels. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. I realized early in my career that PR firms would become obsolete.
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sagefrog
NOVEMBER 14, 2023
Spread the Word through Public Relations Public relations (PR) can be a game-changer in B2B. 24% of B2B marketing professionals surveyed for the 2024 B2B Marketing Mix Report stated their public relations efforts helped them secure strong marketing leads in 2023.
Marketing Craftmanship
FEBRUARY 6, 2012
PR industry pundits and critics have been quick to jump on BMW for its decision to associate its brand with what has turned out to be one of Europe’s most deadly winter storms on record. But the Cooper storm turned out to be far more than weather forecasters and BMW expected.
markempa
JUNE 8, 2007
« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.
Bluetext
MAY 10, 2021
While some may see virtual events as a Plan B to in-person events, virtual events have brought new opportunities to a wider, global audience. Whether you are looking for the right PR agency partner to navigate the virtual and in-person event landscape or leverage our platform to host your own virtual event, Bluetext can help.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
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