Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. But, one thing for sure is that the skills previously required to be an effective communicator in the PR industry have broadened.

PR 62

PR Social Media Media Public Relations 62

Contently

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch. Not sure if and how to proceed? Here are a few guidelines to follow.

PR 143

PR Cable Press Paid Search Agency 143

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier. had left their job in 2021.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. That, in itself, is a crucial, often overlooked part of PR. Learn more here. Click To Tweet.

PR 105

PR Practices Press Best Practices 105

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Convince & Convert

NOVEMBER 16, 2015

Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. highlight to tweet). Start Being Choosy.

PR 137

PR Marketing & Strategy Practices Business 137

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast gives us an authentic way to chronicle the times, define trends, and interview leaders and change-makers across different industries.”.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

SmartBug Media

SEPTEMBER 23, 2019

Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company. Here are four PR strategies you can start today to improve your brand recognition: 1. Who do you think the people were pulling for in that epic battle?

PR 61

PR Public Relations Brand Identity Branding 61

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. PR credibility vs social media credibility. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. .

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Public Relations 74

Public Relations PR Press Conference 74

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. This according to coverage from Search Engine Land and SEER Interactive.

Link Building 120

Link Building PR SEO Ad Building 120

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? It’s a win for you and for your clients.

PR 149

PR Google Press Public Relations 149

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. A message to all PR practitioners: stop doing this. Let's dive into those, now.

PR 71

PR Tactics Cold Calling Blast Campaigns 71

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. Ask them to talk about what challenges, trends or opportunities they see in your industry and with your technology.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. With the ability to swiftly analyze keyword trends and scan examples, generative AI can create content that is not only well-structured, but optimized for search engines.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Bluetext

JUNE 2, 2023

If you’re starting off your press releases and pitches with boilerplate language, you might as well crumple them up, toss them in a garbage can, and set them on fire. Of course, there is room for nuance, detailed explanation, and essential facts in PR messaging. Interested in taking your press strategy to the next level?

PR 26

PR Press Conference Customer Surveys 26

Walker Sands

SEPTEMBER 16, 2022

This week, we were honored to have our work recognized at the PRSA Puget Sound Summit Awards , where our Seattle team took home two wins for our PR programs with LevelTen Energy and Visier. Here’s a recap of the award-winning work: S hining a Spotlight on Big Tech’s Investment in Renewable Energy With Expert PR.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Champion Communications

OCTOBER 25, 2023

Market intelligence: Collecting insight into the media landscapes, policy shifts, and public opinion trends allows you to understand each market. PR outreach: Build relationships with local journalists and influencers to gain press coverage and endorsements. This information will inform your strategy.

Tips 62

Tips Lead Scoring Lead Ranking PR 62

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Bluetext

APRIL 14, 2023

So much of Bluetext’s PR and marketing work with government contractors and IT providers involves a keen understanding of how government buyers evaluate, procure and deploy technologies and services – and the messages that resonate most with them. Artificial Intelligence and automation can equate to fears of employees being replaced.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

What Works - What Doesn't

NOVEMBER 8, 2021

That means reaching out to IT vendors for their take on industry trends or customer references. In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. That is, when I can find a human being to email.

Contacts 65

Contacts Media Press PR 65

Valasys

MARCH 14, 2023

As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. To manage, track, and monitor your clients’ PR efforts as well as those of your own company if you want to increase your earned media efforts, you may need a few tools.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Public Relations 107

Public Relations Stats Work Management PR 107

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. PRChannel. ** 5 Stars.

PR 100

PR Blogger Outreach Best Practices 100

Digital Marketing World Forum

AUGUST 7, 2019

You want a PR crisis communication plan and team in place, BEFORE you need them. You must monitor and identify what’s being said–think negative trends– so you can respond. Channels and audiences to watch include social media, the press, review sites, employees, customers, influencers, competitors, and others.

PR 40

PR Marketing Management Press Paid Search Agency 40

Parse.ly

DECEMBER 11, 2018

What stood out to me is that press mentions, social chatter, and SEO matter for films leading up to their release. According to Google Trends , the top five related queries for the movie from October 26 to November 8 were: bohemian rhapsody movie run time. Sequels and the box office: The Crimes of Grindelwald and Creed II.

Press 69

Press Wiki Correlation Traffic 69

Bluetext

APRIL 1, 2021

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press coverage they expected. Looking to PR agencies as a resource is a great way to solve this dilemma. Cultivating Creative PR Solutions.

Work Management 26

Work Management Marketing Management PR Creativity 26

Outgrow

MARCH 17, 2022

Taking all our learnings from PR expert Michelle Garrett’s talk on the recent edition of # SparkToroHours , we bring to you this guide on public relations and content marketing’s friendship. . Content marketing is like setting the base and PR outreach is like building an escalation. Content + PR = The Perfect Duo.

Public Relations 52

Public Relations Content Marketing PR Paid Search Agency 52

Contently

JANUARY 26, 2023

FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. FedEx uses both to establish itself as a thought leader in supply chain trends. The brand publishes on different platforms to reach different audiences.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Top Rank Marketing

OCTOBER 20, 2023

Think of it as a niche business publication, populated with original research, trend analyses, and special reports. They’ve consistently been ahead of the curve, covering pressing topics like hybrid work, environmental social governance (ESG), and AI’s future impacts.

B2B Thought Leadership 109

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 109

Walker Sands

DECEMBER 12, 2023

Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I If a press release fails to include specifics, Kyle has to waste valuable time during the interview — time that could be better spent going deeper into the details of the announcement.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Biznology

APRIL 9, 2012

What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? The great news for marketing and PR students? What trends are you seeing? Photo credit: Wikipedia.

PR 80

PR Tips Public Relations Work Management 80

6sense

NOVEMBER 9, 2021

Ask a couple hundred chief marketing officers to talk about public relations and their PR agency relationships, and you’re guaranteed to get a robust discussion, countless hot takes and some great horror stories. I love everything about PR (30%). The easiest way to get into the press is to use your own internal data.

Demand Generation Agencies 48

Demand Generation Agencies PR Advertising Agencies Paid Search Agency 48

Marketing Craftmanship

NOVEMBER 29, 2013

The relationship between journalists and PR professionals has always been contentious. Reporters claim PR people block their access to sources, and sometimes to the truth. PR counters that journalists often don’t care about facts, or twist them to suit their editorial agenda. In fact, PR may also be better served without them.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Online) Marketing Spending on the Rise. Challenges as Far as the Eye Can See.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” To be certain, the lines have blurred between PR and marketing. In other words, a press release on your website about an award you won is one thing, but blogging about how customers can handle an industry challenge is another. There are still differences between PR and marketing.

PR 48

PR Blogger Top of Funnel Planning 48

Walker Sands

APRIL 17, 2023

They need unique and compelling PR strategies that more closely align with the needs of today’s tech reporters and the increasingly noisy AI landscape. The ability to craft attention-grabbing pitches also involves knowing which trends to jump on and which to avoid. Interested in learning more PR best practices?

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52