AI Trends: Is AI Meeting Your Most Pressing Needs?
CMSWire
FEBRUARY 23, 2024
How you can make better decisions around new tech in your company. Continue reading.
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CMSWire
FEBRUARY 23, 2024
How you can make better decisions around new tech in your company. Continue reading.
Contently
MARCH 25, 2021
When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. As brands aim to bring more attention to their solutions and help their audiences, the lesson here is simple: Write stories, not press releases.
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Trade Press Services
MARCH 4, 2024
Current and Trending Content Evergreen content is a powerful long-term asset. Organizational news can be shared through press releases, news outlets, case studies, and social media. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs.
Webbiquity
MARCH 17, 2021
Improving your PR efforts and maintaining them at a high level requires paying close attention to the latest trends. Here are five important PR trends to watch in 2021. PR professionals will pay even more attention to reputation management trends, to design more robust strategies, for the brands they represent.
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
Trade Press Services
FEBRUARY 26, 2024
Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. That said, it’s just as important for decision-makers to understand issues and trends impacting their industries.
Stevens & Tate
FEBRUARY 29, 2024
Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Click here.
SmartBrief - Marketing
MARCH 17, 2024
By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Side by side this trend will be a continued evolution where influencers, regardless of their follower counts, play a pivotal role in steering the product development process.
seo.co
FEBRUARY 8, 2022
Content writing for regular press releases is a valuable strategy. There’s only one downside: press releases aren’t easy. Just paying to push your press release to various publishers can be expensive, and perhaps more importantly, getting your press release published is tough. more attention. earn brand mentions.
Search Engine Journal
SEPTEMBER 30, 2022
Are you pressed for time without anything to post for your TikTok? Keep your viewers engaged with these top five trends for the fall. The post TikTok Trends Right Now: Fall 2022 appeared first on Search Engine Journal.
Launch Marketing
APRIL 13, 2022
Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. From thinking of new content ideas to adapting to new distribution channels, B2B content marketers were pressed to adapt. B2B Content Marketing Trends to Focus on in 2022 .
Navigate the Channel
OCTOBER 5, 2023
In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. Staying abreast of the latest measurement tools and industry trends is no longer an option but a necessity for achieving success.
Search Engine Journal
AUGUST 3, 2021
Twitter is improving the way it keeps users informed about trending topics via a collaboration with The Associated Press and Reuters. The post Twitter Adds More Context to Trending Topics appeared first on Search Engine Journal.
KoMarketing Associates
AUGUST 31, 2017
percent) claimed that content development was their most pressing SEO issue in 2017. Technical SEO was named the top priority of resources for respondents, followed by content development, traffic analysis, and link building. Most enterprise-level marketers (45.5 This was followed by mobile (30.3 percent), user experience (24.8
sagefrog
FEBRUARY 7, 2024
Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries. Embracing these trends will keep your brand relevant and position it as a leader in the industry. Press Release, May 22, 2023.
ClickZ
DECEMBER 10, 2019
The CDP, which merges CRM data with DMP data from platforms like Salesforce is one of the more interesting trends in martech. Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers.
Trade Press Services Newsletter
NOVEMBER 2, 2023
Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Share the Award News with Your Existing Network.
SmartBug Media
AUGUST 8, 2019
Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.
6sense
JULY 15, 2021
Available now and available free, The State of B2B Women CMOs – 2021 is the amalgamation of over 100 trend-forward women marketing executives remarking, reflecting, and riffing on the role and trajectory of CMOs in modern business. The post Hot off the Press: Empowered CMO Network 2021 Report appeared first on 6sense.
Trade Press Services
MARCH 11, 2024
Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.
Marketing Insider Group
MARCH 9, 2023
As part of their work, management consulting firms conduct research to help executives understand business trends. You’ll find these firms quoted often in the press. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge.
Trade Press Services Newsletter
FEBRUARY 1, 2024
Don’t fall for the myth that you must follow the latest trends and implement every “tip and trick” in the book. The post Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut appeared first on Trade Press Services. Here are six tips to break out of a Groundhog Day marketing cycle. Get back to basics.
Litmus
DECEMBER 7, 2022
We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) The post 10 Email Marketing Trend Predictions from the Experts appeared first on Litmus. Want to learn more predictions—from both the Litmus team and the email community? Every time.
Outgrow
DECEMBER 17, 2020
37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.
Trade Press Services Newsletter
OCTOBER 6, 2022
That’s why it’s important to know which B2B marketing trends are important now and over the next year. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. Let’s talk!
Tomorrow People
NOVEMBER 30, 2018
Simon Cox offers his views on how the water industry can embrace new trends in content marketing. You can’t be a product today, you can’t just sell on technical features: it has to be about what trends are appearing on the market, and ultimately, what is driving the consumer. Content marketing is always evolving, so what's next?
ClickDimensions
APRIL 24, 2019
Your company just secured some great press coverage – congrats! Here are four simple ways you can maximize your press coverage by marketing it: 1. Depending on the social platform as well as the magnitude of the news and where it was featured, you may want to promote the press coverage multiple times on your social channels.
Parse.ly
DECEMBER 11, 2018
What stood out to me is that press mentions, social chatter, and SEO matter for films leading up to their release. According to Google Trends , the top five related queries for the movie from October 26 to November 8 were: bohemian rhapsody movie run time. Sequels and the box office: The Crimes of Grindelwald and Creed II.
Zoominfo
FEBRUARY 10, 2021
To arrive at these conclusions, ZoomInfo analyzed media articles and press releases within its Scoops feature to measure new product and service releases. Given that press releases and articles traditionally publicize new products, these formats act as reliable indicators of innovation and launch activity. Source: ZoomInfo.
Stevens & Tate
APRIL 1, 2020
With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Recent Marketing Reports, Updates, and Trends.
Marketing Insider Group
APRIL 5, 2023
You’d be hard pressed to find a marketer who doesn’t believe authenticity is the cornerstone of effective content marketing. This includes using predictive analytics to identify trends and patterns, personalize customer experiences , and track customer behavior and preferences.
Digilant
FEBRUARY 10, 2022
Download our Guide for Advertisers: Trends & Tactics for Reaching Super Bowl Viewers. . This creates a great opportunity for brands to make a splash, join trending conversations, and earn some extra buzz. . After the event, the buzz continued with countless press mentions and earned media. Think Beyond Traditional TV Spots.
Bannerflow
NOVEMBER 15, 2018
The trends defined in this article are some of the most important. It’s also a trend that is already happening but probably not in the manner people expect. Moreover, it’s the biggest and most important DOOH trend on this list. The trend is pretty clear regarding to DOOH and programmatic: this is now the direction of travel.
Trade Press Services
JANUARY 2, 2024
This is especially true when it comes to communication channels, customer preferences and market trends. Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Wishing you a Happy New Year from Trade Press Services!
Hubspot
JANUARY 18, 2021
Here, let's dive into the graphic design trends you'll see in 2021. 2021 Graphic Design Trends. Current graphic design trends for 2021 offer opportunities to update your brand's aesthetic, earn customers' attention, and unlock greater results. Color Trends in Graphic Design. Authentic Representation. Image Source.
Kaon
SEPTEMBER 20, 2017
Filed under: 3D Products , Channel Partners , Geek Talk , Hardware Trends , Marketing Guru , News , Sales Tools Tagged: 3D AR , 3D Augmented Reality , Apple iOS11 , AR , ARKit , augmented reality , iOS11 , iPad , iPad for business , ipad for sales , ipad marketing , iPhone , iPhone Apps.
Zoominfo
OCTOBER 20, 2020
ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Because press releases and articles are long-time approaches to publicizing new products, these formats serve as good product launch and innovation indicators. Source: ZoomInfo. Why does this gap exist?
Trade Press Services Newsletter
JANUARY 4, 2024
AI isn’t just a buzzword anymore—it’s a powerful tool that will continue to be a major trend in 2024. The post Charting the Course: How to Navigate Your Way to Marketing Success in 2024 appeared first on Trade Press Services. Toe the line when it comes to artificial intelligence.
Vision Edge Marketing
APRIL 5, 2022
Ecosystem Influence: How much press coverage is your brand attracting? To learn more about thought leadership and how to make it a part of your strategic marketing plan, download Trade Press Services’ free guide: Key Trends in Marketing: Thought Leadership. . Gerri Knilans is president of Trade Press Services.
MindFire
JULY 1, 2021
A benefit of working with numerous commercial printers across North America is that we see a variety of trends ebb and flow. Whether it’s in sales, bindery, press operations, or customer service and account management, many seem to have a need for qualified people but can’t find them.
Kaon
AUGUST 16, 2017
Filed under: 3D Products , Geek Talk , Hardware Trends , News Tagged: 3D Augmented Reality , AR , ASUS ZenFone AR , B2B sales and marketing tools , Kaon AR , Kaon VR , virtual reality , VR , ZenFoneAR. This also marks the first Kaon application to be available via Google Daydream.
Marketing Insider Group
DECEMBER 18, 2023
This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach. That said, the audience targeting is not nearly as sophisticated as native advertising solutions and many may view Outbrain recommendations as spam. Why Outbrain? Why BuzzSumo?
Marketing Insider Group
SEPTEMBER 28, 2020
Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Autodesk’s Redshift. American Express Business Class.
Trade Press Services Newsletter
NOVEMBER 2, 2022
The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. The post Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report appeared first on Trade Press Services.
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