Champion Communications

NOVEMBER 17, 2023

Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our  B2B PR for Growth  research. The key is ensuring sales teams actually see and use the high-value editorial content being created.

PR 62

PR Ideal Customer Profiles Content Touchpoints 62

Champion Communications

MAY 24, 2023

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). Optimising the power of B2B PR can help businesses reach new audiences, build trust, and win new business.

PR 62

PR Tips B2B B2B Sales 62

Sprout Social

MAY 31, 2023

Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology. In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence. What can communications teams do with AI?

Marketing AI 118

Marketing AI PR Work Management Marketing Management 118

Champion Communications

NOVEMBER 8, 2023

Did you know PR contributes to or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our B2B PR for Growth research. And yet, the same research found that 43% of business development teams do not see or use editorial content for sales enablement.

PR 62

PR Touchpoints Sales Cycle Email Campaigns 62

Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Key Takeaways About Data-Driven PR Initiatives. Enter, Data-Driven Public Relations.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

SmartBug Media

JULY 28, 2021

Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. Both the PR and inbound marketing strategies showcased the CEO as a thought leader within the industry through published content.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4

PR 128

PR Work Management Paid Search Agency Planning 128

Sprout Social

AUGUST 24, 2022

A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications. We’ll define what public relations marketing means in today’s industry, why our teams collaborate and how we work as a team to amplify Sprout’s brand.

PR 81

PR Public Relations Brand Identity Branding 81

Champion Communications

JUNE 20, 2023

One of the biggest challenges facing our B2B tech clients at the moment is slow conversion rates. There’s nothing worse than when a prospect gives the verbal agreement to a member of the sales team, which they then eagerly share and celebrate with their colleagues only for the deal to never close. Struggling to close deals?

PR 62

PR Validation Conversion Rate Press 62

Champion Communications

AUGUST 9, 2023

If you were part of the comms team, I imagine that you might be concerned, but could never have predicted that this would become front page news, with everyone from the Prime Minister, the House of Parliament and every major news outlet and talking head in the country debating it for weeks. Instead, they’ve thrown petrol on it.”

PR 62

PR Planning Ideal Customer Profiles Work Management 62

Champion Communications

DECEMBER 15, 2022

74% of MQLs come through PR, so why aren’t business development teams using editorial coverage? . . Generating trust, validation, and credibility (60%), brand awareness (54%) and nurturing sales conversations (54%) were all cited ahead of lead generation as the top reasons for PR investment. Far from it.

PR 62

PR Lead Generation Marketing Qualified Leads Lead Ranking 62

Champion Communications

APRIL 24, 2023

“It’s important to measure PR for several reasons. By this, I mean brand awareness and reputation but most importantly, and not always linked to PR, is revenue growth. It is a solid business objective that PR can help with and these two aren’t always connected.” You can check out the full report here.

PR 62

PR B2B Marketing Marketing Strategy Marketing & Strategy 62

SmartBug Media

MAY 22, 2020

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. There’s no magic formula that PR and communications pros can use to respond to the crisis we’re living through. Ask the team and yourself, “What should we do?”

PR 105

PR Inbound Marketing Planning Thought Leadership 105

Brandpoint

FEBRUARY 23, 2023

Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies. This conclusion is more than just anecdotal.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Walker Sands

JUNE 21, 2022

When Walker Sands acquired March Communications in 2021 , we were excited to scale our award-winning B2B marketing solutions in Boston, a city that consistently ranks as a top venture capital and technology hub. Our media relations strategy for Sophos received the Bronze Bell in the “Response to Breaking News” category.

PR 52

PR Peer-to-peer Acquisitions Press 52

Champion Communications

JULY 26, 2023

More than two-in-five B2B business development teams don’t see or use editorial coverage as a sales enablement tool. There is a perception amongst sales teams that P.R. The post PR Insights: Thought Leadership and Deepening Relationships appeared first on Champion Communications. See the results of this here.

Thought Leadership 62

Thought Leadership PR B2B Thought Leadership B2B Sales 62

Walker Sands

DECEMBER 19, 2022

Our public relations team is an integral part of our operations at Walker Sands. As we’ve grown from a PR and digital marketing firm into a fully integrated marketing agency, several of our PR leaders have played an important role in guiding our teams to execute exceptional programs for our clients.

PR 52

PR Enterprise Management Paid Search Agency Public Relations 52

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. One, it’s within our existing client base that ‘s shifting their broader communications efforts and strategies, so there’s an opportunity there. ” Winners will be selected by a panel of three judges. .

PR 96

PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 96

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Champion Communications

FEBRUARY 1, 2023

But is it worth the hype, and could it steal my job in PR? But, as a PR agency, Champion Communications is interested in whether ChatGPT has a role in PR content creation. I went straight to the source and asked the AI chatbot, ‘How can ChatGPT be used in PR?’ That’s the theory, but the reality is a different story.

Public Relations 62

Public Relations PR Ethics User-Generated Content 62

Champion Communications

FEBRUARY 11, 2022

I have less than two months until my PR apprenticeship journey is over, and I am a fully qualified PR professional. I’m now beginning to share these learnings with the newer members of our team, to pass on my top tips to get them started on the best foot possible. . What a year it has been! .

PR 62

PR Consulting Buzz High Quality Lead 62

Contently

FEBRUARY 24, 2021

It’s not that the marketing and comms team sucks. These requirements exist to protect investors and the markets and we take our responsibilities to comply with them seriously, including through the measures we have taken today. It’s for this reason that I struggle to fully blame Robinhood’s marketing and comms team.

PR 198

PR Paid Search Agency Companies Long Tail Marketing 198

Champion Communications

AUGUST 2, 2023

You wouldn’t have a clue what you were buying if you read our case studies,” one prospect recently told us. Our top tips for getting is right: Start with the pain: What problem have you solved for your customer? The post PR Insights: Harnessing the Power of Case Studies appeared first on Champion Communications.

Case Study 62

Case Study Case Studies PR Studies 62

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature.

PR 146

PR Advertising Agencies Marketing Strategy Marketing & Strategy 146

Walker Sands

JULY 27, 2022

Our public relations team plays a vital role at Walker Sands and continues to deliver innovative B2B tech PR programs that receive industry recognition — most recently from the PR Club Bell Ringer and PRSA Skyline awards. Congratulations to Kellie and Hailey on their well-deserved elevations.

PR 52

PR Public Relations Enterprise Management Ad Agencies 52

Walker Sands

JULY 27, 2022

Our public relations team plays a vital role at Walker Sands and continues to deliver innovative B2B tech PR programs that receive industry recognition — most recently from the PR Club Bell Ringer and PRSA Skyline awards. Congratulations to Kellie and Hailey on their well-deserved elevations.

PR 52

PR Public Relations Enterprise Management Ad Agencies 52

Walker Sands

JULY 20, 2022

Through strategic surveys, powerful visuals and story angles that highlight newsworthy findings, our teams continue to leverage creativity and data to create compelling, results-driven campaigns. Congratulations to Visier and our teams for their outstanding work and impressive results.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Walker Sands

MAY 15, 2024

I sat down with Zara at a cafe near Fast Company’s headquarters in lower Manhattan to talk about his book, what he covers at Fast Company, how his team works, and what he likes (and doesn’t like) from PR and communications professionals. Many of us submit our clients for Fast Company’s various awards throughout the year.

Paid Search Agency 103

Paid Search Agency Companies Media PR 103

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" Reputation management. For example, Susan G.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Walker Sands

MARCH 22, 2022

Throughout our evolution from a boutique PR firm to a fully integrated B2B marketing agency, we’ve focused on growing both ourselves and our clients’ businesses. But none of this growth would be possible without the work of the talented employees and leaders at our agency.

Demand Generation Agencies 52

Demand Generation Agencies PR Work Management Marketing Management 52

Champion Communications

JANUARY 13, 2021

Industries around the globe, including PR and communications were forced to rapidly adapt to a ‘new normal. ’ . A s we start a new year , we are reflecting on the changes we have witnessed in the industry, and what 2021 will bring for the PR industry: Communication will continue to be key .

PR 62

PR Gartner B2B Sales Sales Cycle 62

Biznology

FEBRUARY 27, 2018

If you’re lucky and the tech breaks your way, maybe you’ll be able to just become the face of the company while a team of sentient bots does all your day-to-day client service work. Sign up for our emails here. The post How to embrace all the AIs and robots as a PR and marketing professional appeared first on Biznology.

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

Biznology

MAY 29, 2020

Paul and David have gotten pitches from genealogy vendors, from vendor selling ink cartridges and those who want to help us build a sales team working from home. In this podcast, we look at the best and worst examples that we’ve seen cross our inboxes. It isn’t just the infosec vendors either. They have plenty of competition.

PR 104

PR Phishing Cross-Selling Best Practices 104

Champion Communications

JUNE 29, 2023

This is something we hear all too often from our clients and is a running theme in the world of B2B. But why is this important? Here are our top tips for bridging the gap: Align goals and objectives: Collaboratively define key performance indicators (KPIs) and targets that both teams can work towards together.

PR 62

PR Deliverability Barriers Sales Cycle 62

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Read on to learn how to craft a trust-centered senior care PR campaign. Read on to learn how to craft a trust-centered senior care PR campaign. 4 Ways to Spark Senior Care Community Trust Through PR.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

Walker Sands

MARCH 23, 2021

I’ve seen first hand how our people have helped fuel this growth – from producing award-winning work to helping the agency make the Inc. These two leaders have been instrumental not only in growing our PR and Creative teams and offerings, but in helping shape Walker Sands into the agency it is today.

Demand Generation Agencies 52

Demand Generation Agencies PR Creativity Work Management 52