Contently

AUGUST 5, 2020

On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. They tapped into the subject matter experts (SMEs) at the company—from asset management, wealth and financial planning, and field teams—to understand client needs.

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

DivvyHQ

OCTOBER 7, 2021

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 89

Paper Promotion SME Content 89

KoMarketing Associates

MAY 26, 2015

So, let’s go to the world of disaster recovery for a minute and I will walk you through how to prepare for the thirty minute SME interview. Below are the questions I would prepare and send to an SME: Can you walk me through some key points of a disaster recovery plan you might expect one of your existing customers to have in place?

SME 120

SME B2B Marketing Planning Content Marketing 120

Martech

DECEMBER 13, 2023

He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. A lot of times people will get a new technology like that and it’ll just sit there and nobody will actually use the technology because they didn’t have a plan ahead of time about what they wanted to do. Get MarTech!

SME 107

SME Custom Publishing Customer Surveys Landing Pages 107

Content Standard

OCTOBER 17, 2018

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails.

SME 80

SME Marketing Strategy Marketing & Strategy Work Management 80

Marketing Insider Group

JANUARY 21, 2020

If your goal is to increase lead generation from content, then you’ll be planning a lot of gated content, so you’ll need to budget for a landing page creator platform and ad spend for channels like social media. It’s easy to forget budget items during the planning process. Step Two: Define Resources. Step Five: Checking for Gaps.

Budget Programs 290

Budget Programs Paid Search Agency Content Marketing Planning 290

Tiecas

MARCH 21, 2024

B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Have a quick follow-up plan in place for hot leads. According to the Content Marketing Institute, 90% of manufacturing marketers used video in 2022, and 80% plan to invest further in this format.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Salesforce Marketing Cloud

NOVEMBER 15, 2021

If a mobile worker needs help solving a problem in the field, a subject matter expert (SME) can use a live video session to remotely guide them through preventive maintenance , repairs, or diagnoses. The SME provides targeted, step-by-step directions with annotations on their mobile device.

Work Management 98

Work Management Service SME Automation 98

Content Standard

JULY 29, 2021

Internal Subject Matter Experts Your internal SMEs might be product line leaders, vertical industry leaders, or deep subject matter specialists within the company. Internal SME support lets you tap into the authentic voices of leaders in a given topic. Instead, consider bringing these departments into the content planning process.

SME 117

SME Content Marketing Paid Search Agency Planning 117

Walker Sands

NOVEMBER 14, 2019

Or, as 2019 is winding down, perhaps it’s time to start planning for “hot topics” for the coming year. Regardless of the reason, it’s important all PR pros know how to run an interview to get the information you need without interrogating your subject matter experts (SMEs). Plan ahead. While you’re listening, take good notes.

SME 52

SME Tips PR Trigger Marketing 52

Hubspot

APRIL 28, 2020

At the time of writing, the Deputy Prime Minister will work with affected industries and communities to develop recovery plans and measures. Support for immediate cash flow needs for SMEs. Coronavirus SME Guarantee Scheme — From early April 2020. You do not need to apply for this. Supporting the Flow of Credit.

Small Business Marketing 91

Small Business Marketing SME Business Paid Search Agency 91

Seismic

OCTOBER 27, 2020

Needless to say business continuity plans have been put to the test. In a recent webinar with The SME forum, Kevin Stoddard of Stoddard Financial, Hazem Gamal of The SME Forum, and Seismic’s own, and former AMG CMO, Bill Finnegan discussed how financial organizations are Building Trust with Clients in a Digital World.

Work Management 52

Work Management SME Service Digital Transformation 52

DivvyHQ

AUGUST 28, 2019

Does content planning bring about anxiety and dread? But without a solid content plan, it’s almost impossible to be successful in your content efforts. Let’s simplify with eight content planning hacks to streamline your process. You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort.

Planning 62

Planning Process Content Buyer's Journey 62

Animalz blog

NOVEMBER 28, 2023

Just make sure you’re on the Plus plan using its GPT-4 engine.) Act as an SME Interview Co-Pilot An article about research must cover SME interviews , those primary sources of insights, anecdotes, and expertise. ChatGPT needs no introduction. ChatGPT can review such charts and explain what they mean.

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Insider Group

AUGUST 20, 2019

This means you need to have a well-structured content marketing plan in place. What you want is to expertly craft and continue to evolve a content marketing plan that delivers an omnichannel experience for your audience. This may require dramatic shifts in what you’re doing now, even if you have a content marketing plan.

Planning 100

Planning Content Marketing Thought Leadership SME 100

Content4Demand

OCTOBER 9, 2018

In working with our clients and our own SMEs, we have found these five things can help to improve relationships with these experts and get them excited about participating in content projects. The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine. in the content?

SME 40

SME Content Marketing Planning Content 40

SmartBug Media

MARCH 25, 2022

But with some simple planning, I was able to avoid the panic-inducing “searching for networks” in the upper right-hand corner of my screen. Consider traveling with an ethernet adapter and purchasing a local phone plan with a hotspot connection, just in case. Subject matter expert (SME) client call. Editorial Team call.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies SME 98

ClearVoice

JANUARY 31, 2024

This role involves: Defining target audiences Creating content plans Aligning content initiatives with business goals The content strategist sets the tone for the team’s activities and ensures that every piece of content serves a purpose within the larger marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

This role involves: Defining target audiences Creating content plans Aligning content initiatives with business goals The content strategist sets the tone for the team’s activities and ensures that every piece of content serves a purpose within the larger marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

DivvyHQ

AUGUST 28, 2019

Does content planning bring about anxiety and dread? But without a solid content plan, it’s almost impossible to be successful in your content efforts. Let’s simplify with eight content planning hacks to streamline your process. You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort.

Planning 40

Planning Process Content Buyer's Journey 40

Animalz blog

SEPTEMBER 19, 2022

Even a straightforward narrative approach like a case study or clever analogy throughout your article can involve deep thought, many rewrites, or SME interviews. More Work Means More Planning. Since narrative-driven content involves lots of work, it requires planning. Well, for one, stories are hard work.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Content4Demand

JANUARY 15, 2021

Your next step is to compare your content audit results to your marketing plan to determine how to make the best use of your content library (or to develop a marketing plan if you don’t already have one!). Identify which products or services you plan to feature in your campaign(s). Put Your Plan Into Action. Get Creative.

SME 66

SME Content Cross-Selling Webinar Metrics 66

The Lead Agency

APRIL 27, 2020

By planning out your goals and the steps you will take to achieve them, your business will save time, money and resources. Strategic planning will also affect the results of your campaigns. S – Specific Each marketing objective should have its own detailed plan and clear end goal. Why Make Business And Marketing Goals Now?

Planning 62

Planning Allocation SME Advertising Agencies 62

Conductor

JULY 8, 2022

To get more people invested in the value of a given martech solution or platform, you need to have a game plan for how you will roll out and evangelize the new technology across the company. Organic marketing is a team sport, and the most successful Conductor customers invest in comprehensive onboarding for their teams.

Marketing & Strategy 105

Marketing & Strategy SME Work Management Training 105

EveryoneSocial

DECEMBER 19, 2022

A subject matter expert (SME) is a person who’s an authority in a particular field. An executive can be a subject matter expert as well, but an SME can also be someone else within the organization with highly specialized knowledge. But the big question executives or managers might have is how you plan to measure results or show ROI.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Onalytica B2B

DECEMBER 7, 2017

Finding answers to the following questions will help you strategically plan and execute your own influencer identification strategy: Which competitors are working with influencers? Once you know what you have to offer your influencer, it’s time to plan how you’re going to engage and work with the influencer.

Planning 198

Planning Work Management SME Budget Programs 198

Tony Zambito

MARCH 18, 2012

As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years.

SMB 100

SMB Enterprise Management SME Work Management 100

Salesforce Marketing Cloud

FEBRUARY 19, 2024

As a coach, it’s thrilling to see your game plan executed to perfection on the field. But it takes careful planning to get to the end zone. For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Too simple, and you might not be ready when things go awry.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Jifflenow

OCTOBER 14, 2019

Based on this, the type of meeting that is planned, such as product demos, booth tours, off-site meetings, etc.will also vary. These kinds of B2B meetings can have different impacts – sales advancement, building relationships, exchange of plans & ideas, and/or providing support.

Enterprise Management 58

Enterprise Management Marketing Management B2B SME 58

ClearVoice

DECEMBER 21, 2018

In your pitch, you should: 1) Convey your expertise and 2) explain the angle you plan on taking with one or two specific points. In your pitch, you should: Demonstrate that you have the public relations skills to secure the requisite SME or VIP. Relational pitching. Influencer pitching.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

Marketing Interactions

OCTOBER 5, 2022

I’ve been involved in helping clients create a slew of retention programs—more so in the last few years—and I’d like to clear up a few things when thinking about and planning them: Retention programs and onboarding programs are not the same things. You can do this successfully on-site or virtually.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Exo B2B

MAY 1, 2020

The potential client is a very good SME in the IT field and will need to deploy a significant international growth strategy. In short, the planned work covers several important issues, including delays in launching this new product in new markets (diversification = higher risks). What do you plan to invest in the next 90 days?

B2B Marketing 59

B2B Marketing Planning B2B Ideal Customer Profiles 59

Marketing Insider Group

AUGUST 26, 2015

These subject matter experts (SME) are an excellent reputation-building resources a brand. Check marks (for a marketing plan execution to-do list) and editorial high fives are given when someone writes a blog – whether or not anyone reads it. Now that’s a question for a content marketing guru, ninja or king to answer.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

PureB2B

MAY 18, 2021

This is the reason for the rise in planned IT spending for marketing in 2021 by 44% despite the pandemic, says SWZD. There are simple tools in the market that can help you on your way as an SME to drive greater results for your company’s bottom line. As with any business, your greatest assets are your people.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

PureB2B

MAY 18, 2021

This is the reason for the rise in planned IT spending for marketing in 2021 by 44% despite the pandemic, says SWZD. There are simple tools in the market that can help you on your way as an SME to drive greater results for your company’s bottom line. As with any business, your greatest assets are your people.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

LeanData

JANUARY 25, 2023

Second, present a detailed implementation or deployment plan. Address their hesitancy around perceived risk and help them feel good about stepping forward. First, sell to reasonable expectations. If you still need more to push forward, offer to start smaller.

Effectiveness 52

Effectiveness Peer-to-peer SME Buy 52

The Marketing Blender

JULY 13, 2022

Speaking Engagements : Create a speaker bio and media kit for an SME or leader in your organization. Keep the following tips in mind when you’re planning your next growth marketing campaign: be data-driven, focus on quality over quantity, test everything, and always be learning. Recent Posts.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52