Should You Outsource Content Marketing?

DivvyHQ

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Using LinkedIn Publishing as a Fulcrum in your Content Marketing

DivvyHQ

Most content marketing programs are delivered via your owned media properties (ex: your blog), but LinkedIn provides a unique medium to demonstrate brand thought leadership and the expertise of your executives and staff.

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Content & Emotion: How to Create Empathy in Content Marketing

DivvyHQ

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. Here's how to infuse more emotion and empathy into your content. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy.

Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.

E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. E-A-T and YMYL are two principles that Google uses to quantify the quality of content.

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How to Budget for Your Content Marketing in 2020

Marketing Insider Group

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020.

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Content & Emotion: How to Create Empathy in Content Marketing

DivvyHQ

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. Here's how to infuse more emotion and empathy into your content. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy.

Content & Emotion: How to Create Empathy in Content Marketing

DivvyHQ

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. Here's how to infuse more emotion and empathy into your content. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy.

Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.

Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.

Content Marketing for Engineers

Industrial Marketing Today

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Read my post, “How to Coax Content Out of Engineers” for more on this.

Technical Writer’s Dilemma: White Paper Vs. Blog Post

DivvyHQ

Technical writers and content marketers dwell in very different worlds. But those worlds are colliding much more frequently these days, especially when a company's audience benefits from highly detailed content on technical concepts, products or services.

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How to Drive Thought Leadership with Content Curation

DivvyHQ

If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix?

Building a Flexible and Agile Content Calendar

DivvyHQ

Although the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. You need to stay relevant to your audience and having an agile content calendar will help you do just that.

How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Build 85

Industrial Blogging Lessons Learned from Working with Technical SMEs

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.].

Writing Smarter: 5 Hacks to Elevate Your B2B Content Marketing

KoMarketing Associates

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. User intent should always be top of mind for B2B content writers.

Is Content Collaboration a Necessary Evil or the Key to Better Content?

DivvyHQ

Content collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important.

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

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Building a Flexible and Agile Content Calendar

DivvyHQ

Although the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. You need to stay relevant to your audience and having an agile content calendar will help you do just that.

5 blog post ideas that take less than two hours to write

Biznology

Sometimes, you need good content, and fast. You can still create quality, customer-focused blog content in two hours or less. Time spent: Less than an hour (maybe slightly longer if you decide to write new content). Having said that, consider taking it one step further and add additional content, links, and graphics. Not only does this make the content richer for your readers, but you may also have additional promotional opportunities. Are you the SME?

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee the projects. Use the criteria below to guide the decision within your marketing environment.

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee these projects. Use the criteria below to guide the decision within your marketing environment.

Content Marketing and Thought Leadership’s Role in Marketing Transformation

Marketing Insider Group

Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? What Is Marketing Transformation? Marketing transformation means different things to different stakeholders. What’s Driving Marketing Transformation.

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How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Build 56

Is Content Collaboration a Necessary Evil or the Key to Better Content?

DivvyHQ

Content collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important.

Is Content Collaboration a Necessary Evil or the Key to Better Content?

DivvyHQ

Content collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important.

How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Build 52

Content Planning Hacks to Streamline Your Process

DivvyHQ

Does content planning bring about anxiety and dread? But without a solid content plan, it’s almost impossible to be successful in your content efforts. Let’s simplify with eight content planning hacks to streamline your process. You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort. So, perhaps it’s time we remove some of that trepidation.

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Building a Flexible and Agile Content Calendar

DivvyHQ

Although the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. You need to stay relevant to your audience and having an agile content calendar will help you do just that.

How to build a killer content team

Biznology

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). They publish the wrong type of content.

Build 121

Content Interviews: A Feather in the Content Marketer’s Cap

KoMarketing Associates

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Case in point: content interviews. Informal interview: Discussion with an SME or other thought leader that can be used to inform content discovery/tone of voice for a ghostwritten piece of content.

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Leveraging Subject Matter Experts in Your Content Marketing Strategy

Content Standard

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Introducing a subject matter expert program can add value to your content by offering thought leadership, authority, and authenticity. Building an SME Program.

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Content Marketing Sessions Worth Catching at B2BMX

Content4Demand

If you haven’t already booked your spot at the 2020 B2B Marketing Exchange , some of these sessions just might persuade you to book some last-minute travel. There’s much more than gorgeous surroundings and luxurious amenities at the year’s best B2B marketing conference.

C4D Answers Your Questions About Working with a Content Marketing Agency

Content4Demand

B2B marketers share common challenges, so it’s no wonder that we encounter many of the same questions about working with a content marketing agency. How do I create content that will stand out from the clutter? To break through the noise permeating the web, your content needs to strike an immediate chord. Audience-centric messaging that aligns to your target buyer — their goals, needs and pain points — is the foundation to a powerful piece of content.

How To Work with Subject Matter Experts In A B2B Content Marketing Program

KoMarketing Associates

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. Some of my favorite posts on this topic are below: 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger. B2B Online Marketing Blog Content Marketing

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What Is Content Marketing & What Will It Cost Me?

BOP Design

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t. In this post, we’ll address what is B2B content marketing and what it costs. The Difference Between Copywriting & Content Marketing.

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