Should You Outsource Content Marketing?

DivvyHQ

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Content & Emotion: How to Create Empathy in Content Marketing

DivvyHQ

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. Here's how to infuse more emotion and empathy into your content. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy.

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Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.

Using LinkedIn Publishing as a Fulcrum in your Content Marketing

DivvyHQ

Most content marketing programs are delivered via your owned media properties (ex: your blog), but LinkedIn provides a unique medium to demonstrate brand thought leadership and the expertise of your executives and staff.

Original Research: The Best Way to Establish Brand Authority in Your Niche

DivvyHQ

One of the best ways to do that is with content that you support with original research. Why should the world’s largest companies establish brand authority? After all, they’re at the pinnacle of their respective industries. Three letters: AOL. Oh, how the mighty have fallen.

E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. E-A-T and YMYL are two principles that Google uses to quantify the quality of content.

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Technical Writer’s Dilemma: White Paper Vs. Blog Post

DivvyHQ

Technical writers and content marketers dwell in very different worlds. But those worlds are colliding much more frequently these days, especially when a company's audience benefits from highly detailed content on technical concepts, products or services.

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How to Budget for Your Content Marketing in 2020

Marketing Insider Group

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020.

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Content & Emotion: How to Create Empathy in Content Marketing

DivvyHQ

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. Here's how to infuse more emotion and empathy into your content. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy.

Content & Emotion: How to Create Empathy in Content Marketing

DivvyHQ

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. Here's how to infuse more emotion and empathy into your content. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy.

How To Solve the Biggest Content Marketing Challenges

Marketing Insider Group

Content marketing is a journey, and it’s not easy. Too many of the marketing professionals we know are miserable. Marketing that works! So we asked our clients to tell us what are the biggest content marketing challenge s we help them overcome.

Content Marketing for Engineers

Industrial Marketing Today

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. Read my post, “How to Coax Content Out of Engineers” for more on this.

Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.

Blog Guidelines: Keep Your Content Marketing Team on the Same Page

DivvyHQ

They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.

How to Use Educational Content to Build Brand Authority

DivvyHQ

One way to do that is by sharing educational content on topics that matter to your followers. Want to be a leader in your industry? This simple strategy can establish your brand, attract customers, and boost your reputation, establishing you as an authority.

How Content Ties In to Your Agile Marketing Strategy

DivvyHQ

Content marketing teams, especially those in larger companies, often find that Agile principles can help them improve their content planning and production processes and bring visibility into the full scope of everything they’re working on.

How to Drive Thought Leadership with Content Curation

DivvyHQ

If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix?

Industrial Blogging Lessons Learned from Working with Technical SMEs

Industrial Marketing Today

This is only a content summary. Visit my website for more content on industrial marketing.]. Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.].

Building a Flexible and Agile Content Calendar

DivvyHQ

Although the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. You need to stay relevant to your audience and having an agile content calendar will help you do just that.

4 Stages of a Thought Leadership Maturity Model

Buzz Marketing for Technology

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more.

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How to Invite Subject Matter Experts into Your Brand Content Marketing Program

Content Standard

If you’re a brand marketer, you’re likely familiar with subject matter experts, or SMEs. When you activate them in your brand’s content, you can achieve new levels of depth and insight. Here are a few tips to help you bring SMEs into your content program.

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How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Build 68

5 blog post ideas that take less than two hours to write

Biznology

Sometimes, you need good content, and fast. You can still create quality, customer-focused blog content in two hours or less. Time spent: Less than an hour (maybe slightly longer if you decide to write new content). Having said that, consider taking it one step further and add additional content, links, and graphics. Not only does this make the content richer for your readers, but you may also have additional promotional opportunities. Are you the SME?

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee the projects. Use the criteria below to guide the decision within your marketing environment.

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee these projects. Use the criteria below to guide the decision within your marketing environment.

Is Content Collaboration a Necessary Evil or the Key to Better Content?

DivvyHQ

Content collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important.

Content Marketing and Thought Leadership’s Role in Marketing Transformation

Marketing Insider Group

Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? What Is Marketing Transformation? Marketing transformation means different things to different stakeholders. What’s Driving Marketing Transformation.

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Writing Smarter: 5 Hacks to Elevate Your B2B Content Marketing

KoMarketing Associates

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. User intent should always be top of mind for B2B content writers.

7 Signs You Might Need Content Marketing Help

Content Standard

It’s only a matter of time before your marketing department will have to navigate talent acquisition to work with specialized services and skills. As your brand marketing strategy evolves, you may discover you need help from outside marketing experts. Content Strategy

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Is Content Collaboration a Necessary Evil or the Key to Better Content?

DivvyHQ

Content collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important.

Is Content Collaboration a Necessary Evil or the Key to Better Content?

DivvyHQ

Content collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of effective content collaboration and why it's so important.

Building a Flexible and Agile Content Calendar

DivvyHQ

Although the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. You need to stay relevant to your audience and having an agile content calendar will help you do just that.

How to build a killer content team

Biznology

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). They publish the wrong type of content.

Build 121

How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Build 52

How to Build Credibility and Authority with In-Depth Content

DivvyHQ

Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may never plant the seed in new visitors. Every brand wants to gain its customers' trust.

Build 52

Building a Flexible and Agile Content Calendar

DivvyHQ

Although the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. You need to stay relevant to your audience and having an agile content calendar will help you do just that.

Content Marketing at Scale: Aligning 8 Critical Stakeholder Groups

Content Standard

Buy-in, alignment, and structured collaboration between stakeholders are all crucial elements of operating a successful content marketing program at scale. Let’s look at who these key stakeholders are and how to engage them in your content creation process.

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