Content Marketing Institute

OCTOBER 21, 2022

Have you ever waited and waited for SME-driven content only to get 5,000 words explaining something that could have been handled in 500? Architected story packages help you avoid that – and get something you can turn into a whole portfolio of stories. Continue reading →

SME 121

SME Thought Leadership Content Companies 121

Velocity Partners

NOVEMBER 1, 2023

Unfortunately, speaking to someone with 15+ years in traffic management or B2B telecoms or cross-cultural communication is the only way we can come up with any honest marketing for those markets. So, why does the thought of having a one-on-one conversation with an SME make your palms sweat? You can break that cycle.

SME 105

SME Paid Search Agency Ideal Customer Profiles B2B Marketing 105

Content Standard

JULY 1, 2021

Turning to SME knowledge demonstrates to your audience that you know exactly what you’re talking about — and that your advice can b e trusted. That said, successfully engaging a subject matter expert in your content marketing takes a certain finesse. Pair SMEs with ghostwriters.

SME 142

SME Planning Brand Identity Branding 142

Webbiquity

DECEMBER 10, 2024

She helps startups and enterprises create, promote, and distribute content and increase brand awareness. With over nine years of content marketing experience, she regularly contributes to media outlets like SEW, Adweek, SME, MarketingProfs, CMI, etc.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Sword and the Script | B2B

OCTOBER 29, 2024

We also did external comms (PR), internal comms, social media and analyst relations.

PR 131

PR Budget Programs Campaigns Ad Building 131

Marketing Insider Group

APRIL 10, 2023

Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year. Sync Up Your PPC and Organic Content Marketing Campaigns Why should PPC ecommerce marketers consider content organic marketing at all?

PPC 347

PPC Paid Content eCommerce Allocation 347

Content Standard

MAY 19, 2021

It’s only a matter of time before your marketing department will have to navigate talent acquisition to work with specialized services and skills. As your brand marketing strategy evolves, you may discover you need help from outside marketing experts.

Work Management 142

Work Management Marketing Management SME Content Marketing 142

KoMarketing Associates

JULY 26, 2018

There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. It may go without saying that successful B2B content writing requires sharp research skills. Know Your Audiences.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Acrolinx

SEPTEMBER 17, 2024

Employing full-time content professionals It seems as though just about every company employs at least one person — typically on the marketing team — who has some kind of editorial chops. That might include content marketers, writers, editors, and communications professionals.

Planning 98

Planning Paid Search Agency Marketing & Strategy SME 98

KoMarketing Associates

MAY 26, 2015

At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. Preparing Your Questions.

SME 120

SME B2B Marketing Planning Content Marketing 120

Biznology

AUGUST 30, 2017

Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Time spent: 1.5-2 2 hours (15-minute interview + editing/uploading). Think about it.

SME 174

SME Webinar Metrics Curation Copywriting 174

Content Standard

NOVEMBER 4, 2021

And how does content marketing fit into the equation? The Key Elements of Authoritative Content To start, there are some common characteristics that can help build brand authority. Strive for content that is: Altruistic (i.e., Highlight SME content so your audience can recognize the expertise at play.

Ad Building 144

Ad Building Brand Identity Branding Content Marketing 144

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 101

SME Marketing Strategy Marketing & Strategy Work Management 101

Content Marketing Institute

JUNE 24, 2021

Try these organization and prep tips to nail the SME outreach, interview, creation, and post-publishing process. Continue reading → The post How to Woo and Win Subject Matter Experts (Almost) Every Time appeared first on Content Marketing Institute.

SME 144

SME Outreach Tips Organization 144

Act-On

SEPTEMBER 26, 2023

Did you uncover a company’s most successful content? For example, you might learn that a topic related to AI performed well, so you pitch your SME as a podcast guest, discussing how companies use AI in email campaigns to increase response rates by 20%. Use this information to pitch a new angle on a high-performing topic.

SME 208

SME FAQ Domain Link Building 208

Content Standard

JULY 29, 2021

Buy-in, alignment, and structured collaboration between stakeholders are all crucial elements of operating a successful content marketing program at scale. Business Leaders and Executive Management Executive support has the potential to be transformative to your content marketing, but it takes the right approach.

SME 117

SME Content Marketing Planning Paid Search Agency 117

Martech

FEBRUARY 23, 2024

When listening to respond is OK While social listening on a macro level can help fill the gaps in your content mix, I find there’s still a massive opportunity on the micro level — actively engaging with individuals from both the SME and company profiles. It involved: Taking the list of attendees. Get MarTech! In your inbox.

Social Marketing 129

Social Marketing B2B Marketing Content Marketing B2B 129

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Efficiency 179

Efficiency Design SME Budget Programs 179

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. The question becomes: Should SMEs write technical sales materials? Copywriting Help for SMEs.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. The question becomes: Should SMEs write technical sales materials? Copywriting Help for SMEs.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

Thought Leadership 299

Thought Leadership Trends SME Paid Search Agency 299

Martech

MARCH 18, 2025

The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. Now is not the time to ignore what’s happening or reject clear trends and what they are leading us to. The reason?

Marketing Analytics Tools 111

Marketing Analytics Tools Peer-to-peer Work Management Marketing Management 111

Convince & Convert

JULY 21, 2011

He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). In just one year – from a standing start – SME became a multi-million dollar business.

SME 145

SME Google Content Social Media 145

WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Marketing Insider Group

AUGUST 20, 2019

So, how does a brand successfully transform its marketing? We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. Content Marketing Is Central to Marketing Transformation.

Planning 100

Planning Content Marketing Thought Leadership SME 100

Pam Didner

JULY 15, 2022

With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. What is the SME’s point of view? Sometimes, SMEs don’t want to write; they just want to talk.

SME 87

SME Content Marketing Planning Paid Search Agency 87

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. Techniques for structuring white paper content to frame a buyer's evaluation factors in your favor. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers.

Paper 120

Paper SME Best Practices Case Studies 120

WriteSpark

NOVEMBER 14, 2012

Top 10 ways to be a good SME. Techniques for structuring white paper content to frame a buyer's evaluation factors in your favor. On the Web, I read Jonathan Kantor's White Paper Pundit blog ; the Content Marketing Institute blog occasionally includes articles on writing and promoting white papers.

Paper 120

Paper SME Best Practices Case Studies 120

Buzz Marketing for Technology

JULY 1, 2015

To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas. Click here for a full copy of the report on the 4 Stages of a Thought Leadership Maturity Model.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Content Standard

MAY 5, 2021

Rather than giving the freelancer a large volume of documentation at the beginning, McSweeney suggests that marketers ask which resources the writer will find most helpful. Because to me, with content marketing, it’s all about the audience. Choose an SME who has the authority to speak for your organization.

SME 109

SME Case Studies Paid Search Agency Intent 109

BOP Design

JUNE 24, 2019

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t.

Paid Content 84

Paid Content Cost Work Management Planning 84

Content4Demand

FEBRUARY 11, 2020

We’ve identified six can’t-miss sessions that we think are ideal for content marketers, beginning of course with our very own case study session with Assurant. How Assurant Used Content as the Key to ABM Success Tammy Graves and Catherine Boyd, Assurant Kelly Zahoudanis, Content4Demand Monday, 3:10 p.m. It goes by so quickly!

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

KoMarketing Associates

SEPTEMBER 24, 2015

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Case in point: content interviews. Don’t be alarmed – we’ve all been there!

SME 120

SME Content Marketing Proposals Work Management 120

Content Marketing Institute

OCTOBER 25, 2022

But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Managing 10 B2B media brands sounds like a daunting task. Here’s how she makes it all work. Continue reading →

SME 109

SME B2B Content Media 109

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. In fact, high-quality writing is more important than ever.

Paid Content 106

Paid Content SME Product Tips 106

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. Here's how to infuse more emotion and empathy into your content. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy.

Content Marketing 137

Content Marketing Content Planning Fulfillment 137

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost.

Social Media 120

Social Media Social Marketing SME B2B Marketing 120