WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 21, 2018

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

DivvyHQ

FEBRUARY 17, 2021

White paper or blog post. Why not both? Technical writers and content marketers dwell in very different worlds. But those worlds are colliding much more frequently these days, especially when a company's audience benefits from highly detailed content on technical concepts, products or services.

Paper 111

Paper Dwell Content Marketing Planning 111

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's Book The White Paper Marketing Handbook.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JULY 1, 2015

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. To reap the benefits of a thought leadership program you must have SME’s that are recognized outside of your company.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Content Standard

MAY 5, 2021

If it’s to convince them to download a case study or a white paper, then it has to weave in the elements of that white paper into the blog post,” Apte explained. Quickly debrief an SME before the interview to make sure they understand the purpose of the call. “Why am I writing this? Key Takeaways.

SME 109

SME Case Studies Paid Search Agency Intent 109

SmartBug Media

APRIL 12, 2019

Here are six of my go-to tips: Tip 1: Do an SME Interview. If you’re writing technical content and the blog topic stumps you, start by talking to a subject matter expert (SME) who knows your industry inside and out. Slowly but surely, you’ll become the SME! Let’s look at toilet paper. Even toilet paper is interesting!

SME 80

SME Paper Content Copywriting 80

Onalytica B2B

DECEMBER 7, 2017

Identify internal SMEs (Subject Matter Experts) for your core topics and connect them with relevant topical influencers. This is a win-win where the SME can slowly build relationships with their influencers and grow their influence and profile all at the same time. DOWNLOAD NOW!

Planning 198

Planning Work Management SME Budget Programs 198

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content. Designate SME and Reach Out. Edit and Apply SEO Strategy.

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Identify and summarize the top five most influential papers or articles on {insert your topic} , and explain their significance in the field.” Asking for the obvious is to summarize a paper, and that will work fine.

Marketing AI 108

Marketing AI Research Tactics SME 108

Animalz blog

JULY 16, 2024

I was working at ad agencies for a long time, doing consumer packaged goods like cereal and toilet paper. Yesterday, I had an interview with an SME. Tim: Can you tell us about your background and how you came to oversee both content and communications at Island? Jess: My background is actually in copywriting on the B2C side.

PR 57

PR Paid Search Agency B2B Thought Leadership Press 57

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. That’s for you to decide!

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Chris Koch

MARCH 25, 2011

Some companies get pretty formal about this, creating invitation-only SME councils with entry requirements. Some companies have companywide competitions for the best ideas or the best white paper. Appeal to their egos. Recognition from peers means a lot to subject matter experts. Make ideas part of individual expectations.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. Here, I’m going to look at some of the key reasons you should start planning your white papers now!

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Pam Didner

JULY 15, 2022

What is the SME’s point of view? Sometimes, SMEs don’t want to write; they just want to talk. Try to identify competing organizations where SMEs are contributing to content development and building their personal brands in the process. What are some challenges of using this technology? What are some use cases?

SME 87

SME Content Marketing Planning Paid Search Agency 87

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! From there, break down the guide into chapters or sections. Answer Questions.

SME 65

SME Content Trade Show Case Studies 65

BOP Design

JUNE 24, 2019

Content marketing pieces, including blog posts, white papers, guides, infographics, videos, interviews, and FAQs (to name a few), focus on providing something of value to the target market. Execution of SME Interviews. In other words, B2B website copy is more promotional. Content strategy + goal creation. Editorial calendar.

Paid Content 84

Paid Content Cost Work Management Planning 84

thePoint

MAY 19, 2020

One challenge all marketers face when trying to write white papers or case studies is getting a SME to either write a paper or sit down long enough and often enough to share the knowledge required. A virtual session presented by a SME is a gold mine. How you have an on-demand session AND a paper to market!

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Content4Demand

JANUARY 15, 2021

Some content may be usable with only moderate refreshing, reversioning, revising or additional information—updating that may only require an SME call or a little more research. Create short-form derivative content from white papers, webinars, research reports and other long-form content. Get Creative.

SME 66

SME Content Cross-Selling Webinar Metrics 66

nDash

JULY 21, 2021

That way, you can see if potential candidates who look good on paper can prove their skills. Or you might need a freelancer to write white papers and learn they have expertise with email conversions. Have you ever been used as an SME and, if so, can you provide an example? The Vetting Process Begins with Asking Questions.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

BOP Design

FEBRUARY 24, 2020

The writer finds a new location that enables them to have a smooth interview call with a subject matter expert (SME) with the client. In order to accommodate busy SMEs, good writers are willing to schedule calls well in advance and also go with last-minute schedule changes. Too much background noise in a coffee shop?

B2B Marketing 69

B2B Marketing B2B Copywriting SME 69

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 48

SME Content Copywriting Paper 48

Buzz Marketing for Technology

JULY 7, 2008

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Given the organizational and culture change issues, someone who is an insider and onsite is an important success criteria. Word of Mouth. What others are reading. Influencer Marketing: An Oxymoron?

Social Media 100

Social Media Communities Wiki Work Management 100

SmartBug Media

JANUARY 25, 2023

Let’s talk about why writing for different buyer personas is important and top considerations to keep in mind before you put pen to paper fingers to keys. In addition to the interviews used to craft your buyer personas, you should also conduct regular subject matter expert (SME) interviews.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

Rev

OCTOBER 4, 2023

Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel. Using a collaborative effort across all go-to-market teams, you can brainstorm content ideas that will capture the attention of the SME finance sector.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Sana Commerce

AUGUST 27, 2022

Depending on whether you are a large, enterprise company or a small to medium-sized business (SMB or SME), your e-commerce project team can take various shapes. We also offer lots of online resources such as blog posts , white papers , factsheets and our customers’ e-commerce stories to inspire your own. White paper.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

nDash

AUGUST 6, 2020

A highly technical client that needs a handful of white papers will take up significantly more time and money than an e-commerce client that requires a few blog posts per month. Research processes that include SME interviews. Except things start falling apart when you compare services between clients. Keyword research and SEO.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

Hinge Marketing

OCTOBER 1, 2015

Showcases Your Subject Matter Experts (SMEs) and Thought Leadership. The simple fact that a SME from your firm has been selected to speak at an industry conference or training helps position them (and your firm) as a thought leader or Visible Expert. White papers. Social media.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

ClearVoice

AUGUST 14, 2023

Establish thought leadership in cybersecurity Thought leadership positions your cybersecurity SME as an influential and authoritative voice in the industry. Content types can include blog posts, white papers, ebooks, case studies , and research reports. Participate in industry events: Speak at conferences, forums, or webinars.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Tony Zambito

MARCH 30, 2012

I got a call from the company; his name was Steve, first acknowledging that I had downloaded the papers and then asking if I had questions. I went on the site and found a few items I wanted to read so downloaded them. We wound up having a discussion on some of things we’ve been working on. Wasn’t pushy or anything like that.”.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

ClearVoice

SEPTEMBER 6, 2022

Because the content types here will be more detailed, brand-specific, and with solutions to customers’ needs in mind, the guidance of a subject matter expert (SME) can come in handy. Case studies and white papers are good examples of two types of content that can meet the same goal, look a lot alike, and can be used interchangeably.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Genroe

JUNE 3, 2020

Introduction Before you put pen to paper in designing your survey […]. On this page we have collected a range of material from the Genroe website focused on small business customer feedback that is relevant to hair and beauty salon businesses. The page is split into sections based on the different elements of the feedback process.

Paper 52

Paper Small Business Marketing Customer Surveys Design 52

DivvyHQ

AUGUST 18, 2021

Why should the world’s largest companies establish brand authority? After all, they’re at the pinnacle of their respective industries. Three letters: AOL. Oh, how the mighty have fallen. Which is why every company – especially industry kingpins – needs to build and maintain brand authority.

Research 126

Research Branding Brand Identity Best Practices 126