Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences
Martech
MAY 6, 2024
Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. On the one hand, customers want their online experience to be personalized, while on the other, they want their data to remain anonymous. It seems that we’re stuck between two extremes.
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