The Effective Marketer

What Marketing Org Charts Tell You About The Business

The Effective Marketer

A small startup will have a head marketing person with a few helpers below, but as it grows more people are added to handle the other facets of promoting the business.. Organizational charts are an interesting thing.

The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

The fact that buyers are doing research on their own doesn’t diminish the value of the sales rep, it actually makes the sales person way more important and doing an extremely difficult job.

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Trending Sources

2013 B2B Content Marketing Awards

The Effective Marketer

NetApp has a presence at Forbes.com BrandVoice site where it places content coming from contributors on a variety of topics including security challenges of BYOD to a personal column from NetApp Vice Chariman Tom Mendoza.

How to Get Sales and Marketing on the Same Page

The Effective Marketer

Having a better sense of where a person is coming from, and having some idea of the method behind his apparent madness makes for constructive dialog. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts

When Leads Go Cold

The Effective Marketer

The amount of time it takes for a sales person to follow up with a lead can determine whether the deal is closed or not. It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales.

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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

We, marketers, are concerned with the buyer ( we want to influence the purchase ) while other departments like Development and Product Management will want to focus on the person actually using the product (a User Persona). So, from a Buyer Persona standpoint, is only natural that Sales, who is most in touch with the person actually making the buying decision will be front and center in the creation of the profile and it will be a great exercise to align sales and marketing.

A Content Framework for Sales Enablement

The Effective Marketer

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case).

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

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6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

Show off your company’s personality, who works there, put a face behind the communication customers usually receive from you. Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to include the following touchpoints in your content marketing plan.

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Marketing Automation is More Than Technology

The Effective Marketer

The pairing of processes means more than ensuring emails go out when they should, it takes care of ensuring the right message is sent to the right person at the right time. A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it).

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

However, Hubs may not be optimal channels because if the person that acts as a hub doesn’t like or doesn’t agree with the content, they will not pass it on to their network.

How Viral Marketing Can Kill You

The Effective Marketer

tells in his book a personal account of how a viral marketing campaign went wrong. And he was personally doing every speaker kit himself (printing, making copies, punching holes, and mailing).

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel.

Proven Tactics to Increase Blog Traffic

The Effective Marketer

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Thanks to Christopher S.

Your Content Marketing Mandate: Just Do It!

The Effective Marketer

I’ve heard a few times now from companies that want to get their content marketing engine cranking but haven’t put anything out there yet because of one of the following reasons: We don’t have a marketing person or department. We don’t have enough time to create content. Our website sucks, we want to fix it first. We are still researching topics for our blog posts. We don’t know where to start. Any other typical reasons I missed?

How Great Content Can Solve Problems

The Effective Marketer

As mentioned in the previous post about timely content, Marketing Automation is a great way to get the right content out to the right person, but you still have to think through all the stages and understand the different needs. This is the third post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content , and the second post discussed timely content.

A Content Framework for Sales Enablement

The Effective Marketer

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal.

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

26% use content personalization. A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry.

What Makes Ads Go Viral?

The Effective Marketer

Is hard to target viewers based on their personality, but different types of personalities (extroverted vs. introverted) are a key ingredient in ensuring the video will get shared. Looking for a recipe to get your new video to go viral?

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Deconstructing an Email Marketing Campaign

The Effective Marketer

Personalization (i.e. Don’t just restate the email text, add more compelling reasons for the person to proceed with what you want them to do (i.e. What happens after the person fills out your form? What does it take to put together a successful email campaign?

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WordPress Plugins for Marketers

The Effective Marketer

12+ Tips for Trade Show Success

The Effective Marketer

Ideally at least one person from the marketing team should be at the show, even if for only one day. Make Your Trade Shows Count.

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Making the Most of Your Webinars

The Effective Marketer

I personally think these numbers are high, but it depends heavily on the webinar platform you’re using.

6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. Note: This is a guest post by Lior Levin. See Lior’s bio at the end of the article. For a marketer, email is possibly the most powerful medium ever created.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

All the great presentation techniques they teach when you have to deliver a presentation in person will most likely not work. but this person can also interject during the presentation to create a dialog.

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company.

2013 B2B Content Marketing Awards

The Effective Marketer

NetApp has a presence at Forbes.com BrandVoice site where it places content coming from contributors on a variety of topics including security challenges of BYOD to a personal column from NetApp Vice Chariman Tom Mendoza. In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards.

Apple’s Marketing Genius

The Effective Marketer

Marketing, at Apple, has always been a differentiating point and key to their eventual dominance of the electronics consumer market and their resurrection in the personal computer industry.

The Networker's Dream

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how?

How Success is Misunderstood

The Effective Marketer

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional).

What Type of Marketer Are You?

The Effective Marketer

Hiring marketing people is tough enough as it is, one has to understand the type of person they need for each specific position. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Type of Marketer Are You?

How to Build a Lead Scoring Program

The Effective Marketer

Is this person the decision maker? By Ashley Furness, guest blogger and Software Advice market analyst. Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. Fortunately, an effective lead scoring program can address this problem. Below is a two-part video series from Software Advice that outlines tips for creating such a program.

The Blogger’s Guide to Online Marketing

The Effective Marketer

I have personally been down that road more than once with blogging. Note: This is a guest post by Lior Levin. See Lior’s bio at the end. The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog.

Content Marketing Starts With Your Brand

The Effective Marketer

They tell you to be authentic, to show there’s a face behind the tweets, there’s people behind the whitepapers, and that there is a personality for your company. Looks like a personality test? Your ‘brand’ has a personality, a voice, a look. If you are a one-person shop, going through this exercise is faster. Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes.

The Enemy of Productivity

The Effective Marketer

The chart above shows in a funny way that you sometimes feel more productive when you are checking email, and that you may turn to it if you get bored, and from personal experience I have felt the same way.

Effective Content is Clear and Direct

The Effective Marketer

Or, the person just doesn’t know what exactly to write about and decides to mask the lack of subject matter knowledge. A recent post by David Meerman Scott touched on a big pet peeve of mine… creating content that is easy to understand. Big organizations suffer from this problem more than others, but it also permeates small and medium businesses. Gobbledygook is spread everywhere, from press releases to website content, to the latest whitepaper or eBook.

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king.

Why Timely Content Always Wins

The Effective Marketer

How do you get to send content to a person who is at the right moment to receive it? This is the second post in a series of “ Principles of Great Content Marketing ”. The first post talked about creating simple content. So just to recap, there are three key principles for creating great content: Is it simple? Is it timely? Will it solve a problem? Simple content was explained earlier and is a sure way to create engaging and direct content.