Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience. Value Model.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Tony Zambito

MAY 14, 2021

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas.

Buyer Personas 232

Buyer Personas Validation Deliverability Thought Leadership 232

Tony Zambito

NOVEMBER 23, 2020

Buyer personas are archetypal representations of actual buyers that articulate insights into their goals. Your buyer personas are a picture in time of your buyers. There is an important caveat to updating buyer insights and buyer personas. That is, to question whether you have buyer personas or buyer profiles.

Buyer Personas 228

Buyer Personas Terms and Conditions Interactive Marketing B2B Sales 228

Tony Zambito

MAY 7, 2021

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change. Because buyers will have moved on.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys. What Is Thought Leadership?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Tony Zambito

MAY 12, 2021

Defining a new spirit of cooperation and a new form of leadership in the world. In the world of business, commerce, B2B marketing, and B2B sales, a “new world order” will emerge. One capability B2B marketing and sales will need to strengthen is that of personalization. 3 – Understand Your Buyers’ Mindset.

Buyer Personas 221

Buyer Personas Marketing AI Personalization B2B Sales 221

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Let’s jump in.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Tiecas

APRIL 5, 2024

The hurdles in industrial marketing strategy for manufacturers can seem daunting because the long and complex sales cycles involve many stakeholders, from engineers to purchasing and executives. Your content can’t be overly ‘salesy;’ instead, focus on educational and thought leadership content that will differentiate you from the competition.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Zoominfo

JANUARY 15, 2021

As a rule, it should focus on the personas you are targeting and address their pain points, while illustrating how your product or service can fix their problem. To be found by the right persona, your content must be both searchable and actionable. Once qualified , these leads are then passed on to sales for purchase conversion.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership? There are differences, however.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

ANNUITAS

NOVEMBER 29, 2023

The greatest opportunity is to provide critical strategic and executional leadership in go-to-market and to be the steward of the customer’s Demand Experience (DX) – a remit that makes the CMO a critical stakeholder in the company’s Growth Engine. CMOs must focus on clear results and much-needed value-add. It’s the first step.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Marketing Insider Group

DECEMBER 2, 2020

They are promising to help sales and marketing teams avoid: Wasting time with prospects that will never become customers as they will help you focus time, money, and resources on companies that are showing real interest and intent in investing in a particular solution to fix their challenges.

Intent Data 246

Intent Data Account Based Marketing ABM Intent 246

Launch Marketing

DECEMBER 8, 2021

As B2B organizations navigate social media marketing strategy and everchanging social media trends and tactics, it’s important for B2B executives and leadership to also consider their individual social media strategy. What B2B executives should post on social media, including thought leadership content, company news and personal pieces.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Marketing Insider Group

MARCH 18, 2021

Define Buyer Personas. Buyer personas reflect segmentations within your target audience. Your posts are only as effective as they are relevant to your audience, so prioritize each social post’s value over securing a sale. This hones a target audience and allows you to narrow down who you should speak towards on social media.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

The Marketing Blender

FEBRUARY 13, 2024

Goals For Marketing Plan Template The primary goal is to increase brand awareness and drive sales. Each objective plays a crucial role in shaping the path and propelling towards success: Thought Leadership: Generating interest and awareness by presenting new ideas and becoming thought leaders in the field.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Convince & Convert

AUGUST 11, 2021

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). The obvious answer would be the sales team. In some cases, the marketing department is even funding the cost of the technology used by sales to do social selling. Sales Training and Enablement.

Buyer Personas 174

Buyer Personas Paid Search Agency Social Media Training 174

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. These detailed target B2B buyer descriptions include several elements: Firmographics: What size of company does your buyer likely work for?

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

Zoominfo

OCTOBER 5, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

ANNUITAS

AUGUST 30, 2018

As we were going through a refresh of our targeted personas, we noticed an increase in engagement with leadership roles that have revenue responsibility (sales leaders, business unit leaders, and even CEOs). Why is marketing’s story so different than sales? Lack of Trust in the CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. We’re talking about who your buyer personas are outside of their nine-to-five day job. We’re answering questions like: Why should marketing professionals be interested in your buyer personas in their five-to-nine lives?

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Stevens & Tate

SEPTEMBER 24, 2022

Attraction marketing is all about making your brand more attractive to your buyer personas as well as attracting them to you through inbound marketing. Your brand story sets up the foundation for who you are and what you do and, if done right, will be the thing that your buyers admire as they meander through your sales funnel.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

Marketing Insider Group

NOVEMBER 18, 2020

Align and Build Ongoing Partnerships with Sales. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. Account-Based Marketing (ABM) is the practice of tailoring sales and marketing strategies to a particular account that can make a big impact on ROI. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

AUGUST 20, 2020

Attempting to gain thought leadership in a market where many experts are smart and publish great content isn’t easy. They have two defined personas that work in the world of content. To resonate with their target buyers, they use thought leadership content. Those become sales. Traffic generates demos and trials.

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Marketing Insider Group

NOVEMBER 17, 2020

They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. Detailed and heavily researched buyer personas. you’ll use and how they align with your buyer persona preferences. Having a Strategy Doesn’t Always Mean Your Content Marketing Is Effective.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Vision Edge Marketing

OCTOBER 31, 2023

There are many merits to segmentation, these three are the most notable: Improving Customer-Centricity: By understanding the distinct needs and preferences of each segment, companies can tailor their Marketing, Sales, Product, and Customer Success efforts to engage and better serve their prospective and existing customers.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. What’s wrong with the status quo of siloed teams and random acts of sales and marketing ?

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Zoominfo

JUNE 14, 2022

Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. But it doesn’t have to be this way.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Onalytica B2B

NOVEMBER 15, 2018

What Employee Personas are there? Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. What are the main influencer personas? Step 2: Define your employees’ personas . Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Zoominfo

OCTOBER 5, 2021

Lead generation content is typically gated and consists of whitepapers, eBooks, how-to guides, survey reports, webinars, and thought leadership articles. First, you need to understand your buyer personas. Gating your content helps keep less qualified leads out of the funnel and from flowing through to your sales team.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Heinz Marketing

FEBRUARY 13, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I’m your host, Matt Heinz.

Top of Funnel 99

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 99

Launch Marketing

AUGUST 23, 2023

Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape. The VP of Marketing must collaborate and communicate well with executives in product development, sales , operations and customer success.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Oktopost

FEBRUARY 2, 2022

Prior to her role at SmartBug®, she was VP of Sales and Marketing at Allbound, a PRM software-as-a-service solution provider where she was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. Stay in the Loop.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150