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Tony Zambito
JANUARY 11, 2022
Buyer insights and buyer personas act as a compass for business leaders in uncertain times. Requiring robust insights and forward-looking buyer personas to inform just how to navigate uncertainty. In what seems like eons ago, buyer personas originated at another time of uncertainty. I was living in Silicon Valley at the time.
Tony Zambito
MAY 4, 2021
Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. One way to build this important core competency is through target buyer personas. Research that yields deep buyer insights and is characteristic of leading to meaningful buyer personas. 3 – Buyer Persona Expertise. 4 – Onboarding.
Tony Zambito
MAY 14, 2021
Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas. This is a problem.
Tony Zambito
MAY 7, 2021
Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change. And keeping pace with shifts in buyer behavior.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.
Tony Zambito
JANUARY 13, 2022
The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. The world is a completely different one than existed in 2001 when buyer personas were first introduced. It is hard to believe. What do we wish to know?
Tony Zambito
MAY 2, 2021
Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences. The new shift in buyer goals and interaction preferences will lead to a return of focus on buyer insights and understanding buyer persona goals. Aligning With A New Era Of Buyer Interactions.
Speaker: Candyce Edelen, CEO, PropelGrowth
How to develop messaging and personas that will ensure an effective LinkedIn strategy. It takes time and effort - but the results prove that time is worth it as those connections are much more likely to lead to opportunities. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy.
Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”
Developing & utilizing Personas is hard work! We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more! Marketers sink time into primary research, testing and documentation.
Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven
How to optimize your social media channels in relation to your buyer personas. Topics covered include: How to think critically about your audience's interaction with your content. Why a flywheel approach to B2B rather than a funnel approach would better serve your organization. January 26th, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.
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