The Value of Buyer Personas in Times of Uncertainty

Tony Zambito

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. Requiring robust insights and forward-looking buyer personas to inform just how to navigate uncertainty. In what seems like eons ago, buyer personas originated at another time of uncertainty.

Redefine Your Buyer Personas For A Winning Recovery In 2021

Tony Zambito

Redefine Buyer Personas. Knowing how buyers are being affected means revisiting buyer profiles and buyer personas. When the concept of a buyer persona was originated in 2001, they were derived from the experiences in creating goal-directed user personas for product design.

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Why A Buyer Persona Sales System Is Needed In A New Era Of B2B

Tony Zambito

Sales Leaders Will Need To Implement A Buyer Persona Driven Sales System To Adapt To New Buyer Behaviors And Preferences. The new shift in buyer goals and interaction preferences will lead to a return of focus on buyer insights and understanding buyer persona goals.

How To To Enable Your Marketers And Sellers To Truly Understand Target Buyer Personas

Tony Zambito

Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. One way to build this important core competency is through target buyer personas. Research that yields deep buyer insights and is characteristic of leading to meaningful buyer personas.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.

How To Use Personas For Better Marketing

Zoominfo

Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? By now, you probably know what a buyer persona is. This is where personas come in.

7 Reasons To Update Your Buyer Insights And Buyer Personas

Tony Zambito

Buyer personas are archetypal representations of actual buyers that articulate insights into their goals. Your buyer personas are a picture in time of your buyers. There is an important caveat to updating buyer insights and buyer personas.

Anticipating The Next Normal With The Pandemic Persona

Tony Zambito

One approach is to initiate and understand deeply the emergence of the “Pandemic Persona.” Businesses will need to understand the “Pandemic Persona” in the context of business and commerce. 3 Areas Of Focused Insights for Pandemic Persona. Back to normal. The new normal.

The State of Buyer Personas 2022 Survey is Now Open For Your Input

Tony Zambito

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. The world is a completely different one than existed in 2001 when buyer personas were first introduced.

4 Helpful Elements Of Buyer Personas Essential To Your Brand Storytelling

Tony Zambito

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. In order to put your buyer personas at the center of brand storytelling, you can make certain that they provide the following elements: 1 – Descriptive of Who Buyers Are.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

How to develop messaging and personas that will ensure an effective LinkedIn strategy. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

20th Anniversary Of Buyer Persona

Buyer Persona

This year, in July, will mark the 20th Anniversary of the origins of the Buyer Persona concept. Making the founding goal-directed methods of buyer persona research more critical than ever. Stay tuned for more as we celebrate the 20th Anniversary of Buyer Persona.

5 Ways To Supercharge Your Personalization With Buyer Persona Insights

Tony Zambito

2 – Refresh and Update Your Buyer Personas – Or – Just Throw The Bad Ones Away. Buyer personas , when researched qualitatively, can help you to make personalization matter. This is where buyer persona insights research can be of help.

Two Voids Buyer Personas Can Fill To Achieve Growth Strategies

Tony Zambito

Two voids that require buyer insights and growth-focused buyer personas. When buyer personas were first originated in 2001, they were designed to be strategic in discovering as well as validating business growth strategies.

Researching Personas? Ask Sales!

Content4Demand

That’s what makes personas so incredibly important. You need to do your research to understand who your key personas are. If you don’t already have thoroughly researched personas, their answers are likely to help you sketch out a foundation for each of your key audiences.

Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Developing and utilizing Personas is hard work! Join Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales," in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.

3 Ways To Encode Buyer Persona Goals Into Your Organization’s DNA

Tony Zambito

Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals. When it comes to buyer goals, organizations today will need to get more specific about encoding understanding of buyer persona goals into their marketing and sales capabilities. .

How to Create a B2B Buyer Persona – Six Key Dimensions

Webbiquity

There are lots of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. The key is to create a persona that is actionable. The Six Dimensions of a B2B Buyer Persona.

Misconceptions About B2B Buyer Personas

Marketing Interactions

I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. Their personas are not developed to be actionable.

Rethinking Buyer Personas In An Era Of Digital Transformation

Tony Zambito

One means for the last sixteen years to understand customers and buyers have been the use of buyer persona development. It is time to rethink buyer persona development in this new era of digital disruption. When the concept of buyer personas was first launched in 2001, the world was a very different place. It also calls for new thinking when it comes to buyer persona development and gathering insights. Rethinking Buyer Personas. by Louis Prado.

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.

Created Buyer Personas? Here’s What To Do Next

Heinz Marketing

So after many hours and iterations, your team has landed on the perfected set of buyer personas. Detailed with pain points, goals, job responsibilities and attitudes, these personas represent who you want to market to. . Update Your Personas Regularly.

Five Demographic Characteristics to Consider When Building B2B Buyer Personas

Launch Marketing

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. Why Demographics Matter in B2B Buyer Personas. Get the step-by-step process for building buyer personas in our B2B Buyer Personas eBook!

Don’t Get Stuck With Bad Buyer Personas

Tony Zambito

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. As far as I can see, there is a whole lotta bad buyer personas being created.

How to Integrate Buyer Personas into Your B2B Marketing

Launch Marketing

Buyer personas drive many aspects of your organization but especially marketing. But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities. Looking for a deep dive into buyer personas?

Brand persona: differentiate your business with this strategy

RockContent

Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. A company needs to learn a lot of relevant topics about itself to hit the big leagues, and the brand persona is one of them.

Why Personas Fail

Cintell

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Personas fail: 1. Do you know where your personas are?

5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

B2B Lead Generation

Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns. That’s why I’m sharing five easy ways to improve your buyer personas. What is a buyer persona? In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings. What does a buyer persona look like?

Choosing the Right Social Media Platforms for Your Buyer Personas

Marketing Insider Group

This question prompts the creation of marketing personas, and the answers vary widely. For most B2B content creation , personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. Some personas act as a ‘champion’ for a product or business.

Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. A Few Reasons an Update to Buyer Personas is Wise. How to Refresh Your Buyer Personas. Buyer personas don’t function in a vacuum.

Putting the person in persona

Modern B2B

The post Putting the person in persona appeared first on Modern | B2B Marketing Agency. B2B Marketing Strategy Buyer Behaviour Buyer Insights Buyer Personas

Persona-Based Marketing: Getting Started

Sales Lead Insights

Persona-based marketing goes beyond simple demographic data Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night? The post Persona-Based Marketing: Getting Started appeared first on Sales Lead Insights. B2B marketing Relationship marketing lead generation marketing personas

How to create marketing that sings—with the most effective marketing personas

Litmus

The answer may very well be: Personas. What is a persona? A persona—sometimes called a user or buyer persona—is a representation of your key audience. It’s important to note that personas are representations only. What makes a good persona?

How to develop buyer personas for B2B marketing

Tomorrow People

Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas

Are Your Buyer Personas Data Overkill?

Tony Zambito

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. These misrepresentations have also led to a tendency to throw everything, including the kitchen sink, into crafting buyer personas. This same urge is being applied to buyer personas.

Use B2B Buyer Personas to Gain Consensus on Objectives

Marketing Interactions

By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret. I think of them as Organizational Personas. Why ETAs Don’t Replace Buyer Personas.

Persona-based marketing: Getting started

Sales Lead Insights

Persona-based marketing: Getting started. Persona-based marketing takes advantage of who a prospect or customer is, by answering questions about their behavior such as: what keeps this person awake at night? Bring in lunch and a whiteboard and ask them to help you build a persona for each of your target customers. Then describe the person and their behavior: Give each persona a name, a title, an age, and describe how he or she looks.

Understanding B2B Buyer Personas

Navigate the Channel

Define your ideal customers by using buyer personas. Here’s what you should know about B2B buyer personas, including why they’re important and how you can create them as part of your overall marketing strategy. What Is a Buyer Persona? Give Your Personas Names.

Developing Your Target Personas 

ATAK Interactive

Introduction to Buyer Personas . Enter buyer personas. buyer persona ?is When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.? . Why do we c reate Buyer Personas? . Target Personas Example .

State Of Buyer Personas 2016 Survey

Tony Zambito

We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling. Each year, since originating the concept of buyer personas in 2001-2002, I have reflected and offered a perspective on the state of buyer personas. Take The State Of Buyer Persona 2016 Survey.