Martech

AUGUST 2, 2021

Choose your focus — SEO or PPC — and embark on a four-part, expert-led training experience designed to grow your knowledge step-by-step and empower you to effectively execute tactics back in the office. Both tracks are included with your All Access pass… choose one to attend live and watch the other on-demand.).

Peer-to-peer 104

Peer-to-peer PPC Landing Pages Bundling 104

Martech

AUGUST 16, 2021

Soak up inspiration from expert-led audits of peer-submitted assets during live clinics. Because all sessions are available live and on-demand , you’ll get 12 hours of SEO and PPC conversion optimization tactics. Get your specific questions answered during Overtime, live Q&A with all of the SMX Convert speakers.

Peer-to-peer 104

Peer-to-peer Privacy PPC Landing Pages 104

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. PPC [1.82%]. But many of us also share concern over a different crisis: the state of our businesses at this time. Website [4.03%]. Nurture [2.65%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Directive Agency

FEBRUARY 25, 2019

Why is Search Intent the Key to Successful PPC Campaigns? . As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense! .

PPC 67

PPC Intent Campaigns CPC 67

Sword and the Script | B2B

MAY 21, 2024

When you don’t have talent to create new content, you repurpose the old and throw a bunch of money at PPC and social ads hoping people will fill out a form. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. Overall marketing budgets tallied at 7.7% of revenue – down from 9.1%

Paid Content 72

Paid Content CMO Paid Search Agency Spending 72

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Savanta

JANUARY 25, 2017

41% of B2B buyers who are unhappy with customer service will proactively spread negative word-of-mouth about the offending supplier amongst colleagues and peers. Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Click to enlarge. The winner is often preordained.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

ClickZ

JUNE 3, 2020

30-second summary: There’s no doubt that brands will be judged for a long period on the basis of their sensitivity and approach towards the COVID-19 situation. 21% of marketers pulled creatives to prevent looking insensitive. Social media ads saw the biggest set back while print and TV ads followed. Major reasons why marketers pulled ads.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers have a lot of challenges their B2C peers rarely have to deal with. Other research, like studies done by the Content Marketing Institute and Marketing Profs, found that B2B marketers have adopted marketing automation far more than their B2C peers. These challenges aren’t trivial or easily overcome, either.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Televerde

MAY 13, 2024

Today’s B2B buyers have more information and options than ever before. A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. That’s what we’ll cover in this guide.

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. In particular, will it fit in your budget? Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component.

Account Based Marketing 86

Account Based Marketing ABM Paid Content Cost 86

KoMarketing Associates

MAY 4, 2017

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. A couple months ago I outlined 14 visualizations meant to aid B2B marketers in understanding the buying journey.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Televerde

JANUARY 11, 2021

Use a specific personalized landing page for each Google PPC campaign and social media advertisement. Did you say something off-putting? In some cases, it’s best to let bad leads go. You don’t want to drag down resources and energy on dead ends. However, you also don’t want to give up. Did the lead convert with a competitor?

Lead Scoring 92

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 92

Televerde

JANUARY 12, 2021

PPC adverts. Product comparisons, peer reviews, and industry blogs are all valuable. Leads don’t need to call your sales team for every little question because they have millions of informative websites at their fingertips. Sadly, too many B2B marketers are still unwilling to accept this and adapt. LinkedIn groups. Subreddits.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Directive Agency

NOVEMBER 10, 2018

Set boundaries with your peers 4. We hope that you enjoy this video and be sure to like/subscribe for more videos about SEO, PPC, and content marketing! “What do you need to do, to go from being an employee to being a leader — but even more so than that, what needs to change in that time? Take a deep breath 2.

Peer-to-peer 40

Peer-to-peer PPC Linkedin Twitter 40

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. All of which begs the question: what about organic? After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? However, that’s not necessarily true.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

DAGMAR Marketing

DECEMBER 31, 2019

The “3 R’s of PPC” — AKA The Last PPC Audit Guide You’ll Ever Need. We broke down how we perform PPC audits and shared how to use this approach to get your paid search campaigns under control. We also provided specific to-dos for an audit process that will result in better performance from your PPC budget.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Navigate the Channel

MAY 30, 2023

And, if you already have a bachelor’s degree in another field that’s not marketing, is it worth it to secure another degree? Can you cultivate marketing as a skill right out of college? Do usable skills now take longer to mature? According to the U.S. Surrounding oneself with like-minded individuals in school can be inspiring for learning.

Work Management 65

Work Management Marketing Management Peer-to-peer Education 65

Velocity Partners

FEBRUARY 20, 2024

When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. John’s views struck a chord with me.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

markempa

JULY 15, 2013

And then we asked your peers for their feedback on this data…. Compared to say, PPC, content is really difficult. Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Be the resource.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Metadata

FEBRUARY 2, 2023

Google PPC ads still drive a solid cost per lead (CPL)? While we’re all playing from the same B2B marketing playbooks, your interpretation of them will (and should) vary from your peers. But that’s what makes it so fun: its fast-moving nature keeps us on our toes and constantly looking for ways to improve. Sign me up.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Conductor

NOVEMBER 26, 2019

Do your research: Speak to peers. It can be a touchy subject, but many are willing to share salary information to help their peers assess their earning potential. You’re already working with data in your day to day—it’s time to take a data-driven approach to your career. Does marketing pay well? And salaries fluctuate across cities.

Peer-to-peer 52

Peer-to-peer Planning Work Management Advertising Benchmark 52

Adobe Experience Cloud Blog

AUGUST 4, 2015

This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

Only B2B

JANUARY 29, 2018

It provides a peer-to-peer recommendation, which is the strongest in the industry. We are bored with generating leads and we wanted to find a more productive way to do so. We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Televerde

JANUARY 12, 2021

PPC adverts. Product comparisons, peer reviews, and industry blogs are all valuable. Leads don’t need to call your sales team for every little question because they have millions of informative websites at their fingertips. Sadly, too many B2B marketers are still unwilling to accept this and adapt. LinkedIn groups. Subreddits.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

Hubspot

AUGUST 11, 2019

For example, if you sell a PPC tool, you might join the weekly #PPCChat , in which chat runners or guest hosts share a discussion topic ahead of time and industry folks share their thoughts and questions. HubSpot research shows 40% of salespeople view prospecting as the most difficult part of their jobs. Find your favorites below.

B2B Sales 71

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 71

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Webbiquity

APRIL 29, 2013

Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights. To get the full story, download the HubSpot report here. Inbound marketing (a subset of though not to be confused with web presence optimization ) is big, and growing. •

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

BenchmarkONE

NOVEMBER 21, 2019

We can learn from our marketing peers. From what email marketing tools they’re using to what services they’re providing, the more that we understand what top marketing agencies are up to, the better we can tailor our own efforts for success. What They Do: Services and Offerings. 72% are offering content marketing services.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

FMG Suite

MAY 11, 2021

Learn new tricks to engage your clients and generate new leads by learning from your peers. Our past webinar, Engaging Audiences Digitally , featured three great panelists; Rob Schultz, Founder of NFW Advisor y ; Christine Lazo, Director of Operations at Hedeker Wealth ; and Elizabeth Leventis, F ounder of Arrow & Bow Wealth Management.

Creativity 105

Creativity Work Management Paid Search Agency Marketing Management 105

MarketJoy

JULY 27, 2018

The maturation of the internet has changed the B2B buying cycle forever. Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? Major differences between B2B and B2C. Major differences between B2B and B2C.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Ignite

AUGUST 22, 2018

Media, websites, SEO, PPC, marketing automation, consumer decision journey, analytics, PR, etc. Seeking an Account Executive to Join the FitzMartin Team. Our Account Executives are the bridges between our clients and our team. This is a vital role in our agency that can make or break important client relationships. Responsibilities.

Work Management 48

Work Management Marketing Attribution Peer-to-peer Marketing Automation Services 48

SmartBug Media

APRIL 30, 2020

They look to their peers who are using SaaS solutions every day. Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Why You Need to Have a Presence on Third-Party Review Sites. Overwhelmed?

Lead Generation 97

Lead Generation Work Management Paid Search Agency Marketing Management 97

QuanticMind

DECEMBER 12, 2018

We’ve taken deep dives into PPC industry trends and global issues like GDPR and net neutrality , following the numerous twists and turns of a rapidly evolving and changing industry. Without a doubt, 2018 has been quite a year for digital advertising and SEM. What Is Machine Learning? According to LinkedIn’s 2017 U.S.

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74