Onalytica B2B
AUGUST 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?
Onalytica B2B
OCTOBER 4, 2017
An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this?
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The Point
NOVEMBER 27, 2018
And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. All of which begs the question: what about organic?
Moz
JUNE 23, 2020
On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.
Moz
JUNE 23, 2020
On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.
Sprout Social
SEPTEMBER 1, 2021
As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. Which metrics matter to you and which ones should you focus on? It now encompasses various elements of digital marketing and advertising.
Only B2B
JANUARY 29, 2018
It provides a peer-to-peer recommendation, which is the strongest in the industry. We are bored with generating leads and we wanted to find a more productive way to do so. We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works.
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