Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

nDash

AUGUST 6, 2020

A highly technical client that needs a handful of white papers will take up significantly more time and money than an e-commerce client that requires a few blog posts per month. Keyword research and SEO. Research processes that include SME interviews. Except things start falling apart when you compare services between clients.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

Directive Agency

SEPTEMBER 3, 2019

Content is a beneficial way to drive new users to your site by ranking for keywords in Google. By tapping into what users within their industry were already searching, we helped our client rank for nearly 400 new organic keywords. It provides a number that indicates how valuable the keywords are that you rank for. The reason?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Marketing Management SME 100

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Generalists bring a fresh set of eyes to your topic, which can be a refreshing change when your team feels like they’ve said all there is to say about your preferred keywords.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's Book The White Paper Marketing Handbook.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ClearVoice

AUGUST 14, 2023

Establish thought leadership in cybersecurity Thought leadership positions your cybersecurity SME as an influential and authoritative voice in the industry. Content types can include blog posts, white papers, ebooks, case studies , and research reports. Use tools like Google Keyword Planner or Ahrefs. Avoid keyword stuffing.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

nDash

JULY 21, 2021

For example, you’ll need to gather your brand’s style guides, messaging, subject matter experts, competitors, keyword research, content strategy, editorial calendar, examples of top-performing content, and more. That way, you can see if potential candidates who look good on paper can prove their skills.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project?

Paper 100

Paper Work Management Marketing Management SME 100