nDash

APRIL 6, 2022

” I’ve glanced at this little piece of paper countless times over the 16 years I’ve been freelancing as a reminder not to undervalue my services. We routinely turned down client requests for random press releases or trade-press articles that fell outside our PR strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Work Management Budget Programs 52

The Point

AUGUST 15, 2012

And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? Today’s lead nurturing can be much more than a “one size fits all” system of event promotion and recycled press releases. We need to talk. You can do a lot better.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. 8 Steps to Leveraging PR for SEO by iMedia Connection.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Exo B2B

APRIL 11, 2017

This type of landing page can offer many options: Download a white paper / video / press release / media articles / brochure or inserts. A sign-up sheet for a webinar, a conference, a trade show. Discounts on offers / products / services. Preview trials … Did you like this post?

Landing Pages 45

Landing Pages Sales Qualified Leads Generation Clickthrough 45

Adobe Experience Cloud Blog

JULY 17, 2018

If you market to a variety of different industries, or if you have a built-out product suite, it’s a great way for your customers to share with their industry peers tricks of the trade, how they find success using your platform, or their point of view on common challenges. Sound familiar?

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Marketing Craftmanship

JANUARY 16, 2013

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. White papers and case studies become quickly outdated. Calculate the value received from the marketing activity.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

B2B Marketing Traction

JANUARY 7, 2010

These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. Categories include print, web site, social networking, trade shows, etc. I list the marketing tasks to be done in a left side column.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

NuSpark Consulting

JULY 9, 2010

Are the costs and the amount of trade shows showing ROI. Are you getting the most our of press releases? If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether. Your current PR plan.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

Are the costs and the amount of trade shows showing ROI. Are you getting the most our of press releases? If you’re still producing hard copy catalogs, briefs, reports, we can look at ways to reduce costs (paper stock, color, frequency) or transfer to digital altogether. Your current PR plan.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Bluetext

MAY 5, 2023

Provide your employees with your updated brand guidelines, outlining how your brand should look in white papers, PowerPoints, data sheets, etc. Using your brand migration list, execute accordingly, launching your new website, updating social media assets, and distributing press releases. brand to life with a 3D video wall.

Activities 26

Activities Tactics Brand Identity Branding 26

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Trade Press Services Newsletter

DECEMBER 7, 2023

Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. 20 Tips to Promote Your Thought Leadership Content Trade Press Services has updated its guide for promoting thought leadership content.

Thought Leadership 130

Thought Leadership Promotion Peer-to-peer Press 130

ClearVoice

MARCH 5, 2019

People reply to an old thread rather than starting fresh to remember projects from the start, to keep an electronic paper trail, and to have all details in one place. Trade magazines also tend to have a bit of wiggle room. But before long, 10 people are CC’d and 15 different responses stacked up in the inbox.

Peer-to-peer 74

Peer-to-peer Paid Search Agency Work Management Deliverability 74

Hinge Marketing

MAY 11, 2017

So, tracking things like downloads of your premium content, your white papers, your guides, tracking your blog traffic, those are very important in terms of understanding how convincing you’ve been that you are the expert. I’m talking about the type of PR that we call guest blogging or earned media coverage.

Video Marketing 50

Video Marketing Planning Marketing Automation Services Advertising Agencies 50

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Hinge Marketing

FEBRUARY 5, 2016

Create executive guides, white papers, webinars, or blog posts that cover these issues and provide unique insights or specific answers. Read trade publications and press releases from your competitors to help you stay in the know. Your differentiators are the lens through which you provide your answers.

Differentiation 48

Differentiation Webinar Metrics Marketing & Strategy Training 48

markempa

JUNE 14, 2006

« New Book: Lead Generation for the Complex Sale is officially released | Main | PR Has New Rules for Reaching Buyers Directly » Why Most B2B Sites Fail to Convert Sales Leads Most people coming to your website arent coming to your website to buy.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Chris Koch

JANUARY 15, 2010

He swung his expanded briefcase up onto the table, pulled out a media kit bulging with press releases about speeds and feeds and plunked it down on the table in front of me. We couldn’t measure the effectiveness of events and trade shows, but sales people saw the crowds at the booth and the bar and so it didn’t matter.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Sadly, too many of these are static updates.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Schubert B2B

MAY 26, 2022

PR Marketing and Trade Publications. B2B companies are very industry focused, and trade journals are a good place to find a specific targeted audience. In a B2B setting, PR involves building relationships with key trade publications to get your company featured in their journal.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Marketing Insider Group

JANUARY 28, 2015

Content marketing is not advertising and it is not a press release. In the early stage, research papers, surveys, and thought leadership documents all help the buyer understand the problem they have. It is your “authors” speaking. So I suggest having a really open and honest conversation with your brand and legal team.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

MAY 18, 2010

Optimizing news related content such as press releases and images can attract journalists to use the company in a story. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. We hope to see you there!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Press releases — Will they value it? White papers — Discuss industry trends and challenges, and solutions.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. B2B buyers are often more pressed for time than the average consumer, making page speed even more essential for B2B marketing. Include a section for white papers, case studies, and videos. White papers. Press releases.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

The ROI Guy

OCTOBER 11, 2010

in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

JUNE 30, 2009

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. Q: As the director of marketing communications at the Indium Corporation you manage trade exhibitions and blogs (among other things).

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Single Grain

FEBRUARY 4, 2022

It must also support the currency in which you'll trade NFTs, such as Ether, Zilliqa or Solana. An NFT wallet will let you buy, store, sell and trade NFTs, so this is essential if you want to trade NFTs. Wide variety of NFTs to trade. You keep private keys in the wallet that grant access to the tokens. What Is OpenSea?

Best Practices 81

Best Practices Digital Asset Management Enterprise Management Paid Search Agency 81

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items. Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Content Standard

MARCH 7, 2023

While this major update has yet to be released to the public, you can join the waitlist for the new Bing so that you can access its powerful new search features among the first group to try it. .” According to the company, it is “even faster, more accurate and more capable” than ChatGPT and GPT 3.5,

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

Convince & Convert

APRIL 2, 2013

Create newsworthy press releases and distribute them to appropriate media & news feeds. Instead of a byline article that is traditionally an opinion piece published in a print magazine or trade publication, an inbound marketing article is an educational or entertaining piece of content published online.

PR 149

PR Inbound Marketing Tactics Marketing & Strategy 149

Martech

JANUARY 20, 2022

Xerox released the first webinar software, PlaceWare, later that year. Virtual event/webinar platform provider On24, which is publicly traded, illustrates the growth COVID-19 spurred. For exhibitors, networking typically means meeting potential prospects, business partners, press/analysts and investors.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Convince & Convert

MAY 18, 2012

One, “research” was released by “news organizations” Associated Press and I think it was CNBC if I recall correctly, that purported to show that 46 percent of Americans believe that Facebook is a fad. We have people trading down, and we have people trading up. This is real time podcasting, people.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115