Contently

SEPTEMBER 20, 2019

Our jobs may not consist of saving the world, but work deadlines can still have a powerful impact on our effectiveness and content marketing ROI. To find out the impact due dates have on marketers, Contently’s data science team studied the workflows of more than 13,000 pieces of content. appeared first on Contently.

ROI 136

ROI Content Marketing Planning Urgency Marketing 136

Zoominfo

MAY 22, 2020

There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. Figure 1 : Beyond just the sensitivity of personal data, customers also want to know how companies will use this information.

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

6sense

JANUARY 18, 2022

When it comes to making business decisions for B2B marketing and sales, everything is data — and data is everything. Breaking Down Data Silos . Most companies already invest substantial amounts of money, time, and human resources to collect sales and marketing data. Here are some highlights from the discussion: .

Webinar Metrics 62

Webinar Metrics Planning Sales Cycle Conversion Rate 62

Leadspace

MARCH 1, 2022

When it comes to choosing a CDP solution, it’s important to consider your current data needs as well as your future needs as your business inevitably grows. Let’s take a closer look at the Product Vision that differentiates us from our competitors. The post How to Choose a B2B Customer Data Platform. That’s a big statement.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

When it comes to choosing a CDP solution, it’s important to consider your current data needs as well as your future needs as your business inevitably grows. Let’s take a closer look at the Product Vision that differentiates us from our competitors. The post How to Choose a B2B Customer Data Platform. That’s a big statement.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

33Across

JUNE 28, 2019

Jamar Demorin is the Director of Client Success and Data Partnerships at 33Across. He’s an avid photographer (he even shot a few of the portraits on our executive page), a data enthusiast, and a three-and-a-half year company.

Companies 81

Companies Features 81

33Across

JUNE 1, 2018

Our VP of Platforms, Arthur Shikhman has some. The post Friday Fives: Arthur Shikhman, our VP of Platforms on GDPR, Data, and 33Across Changes appeared first on 33Across. With new regulations including GDPR, the ability to forecast how these changes will affect certain industries is crucial.

Forecasting 91

Forecasting Features 91

Hubspot

JULY 25, 2017

This was an invaluable benefit in our ancestral environment. The environments where we spend our time increasingly facilitate data collection. There are several implications: 1) We'll have more data on both attention and awareness. This is the nature of attention. So is the results page for every Google search.

Marketing AI 77

Marketing AI Allocation Eye-Tracking Amazon 77

Contify

NOVEMBER 18, 2018

Today, we’re excited to launch our newest product — News Data Feeds. Organizations that need news updates on companies, business topics, and industries at scale, can now get them as a ready-to-consume feed through our APIs or as RSS/XML. Contify’s Partnerships & Alliances Feed — one of our many News Data Feeds.

Marketing Management 40

Marketing Management Product API Aggregators 40

33Across

AUGUST 3, 2018

Establishing and maintaining close relationships with publishers is crucial to our success at 33Across. Saajan Patel, our Director of Publisher Acquisition understands the specific needs for our publishers.

Acquisitions 87

Acquisitions Features 87

Contify

NOVEMBER 9, 2017

Today, we’re excited to launch our newest product?—? News Data Feeds. Organizations that need news updates on companies, business topics, and industries at scale, can now get them as a ready-to-consume feed through our APIs or as RSS/XML. We’re excited to see how our new solution can help your business.

Marketing Management 40

Marketing Management Product API Aggregators 40

Outreach

OCTOBER 2, 2018

You can’t have escaped the importance of meeting privacy standards this year, as the General Data Protection Regulation (GDPR) went into effect and California Consumer Privacy Act (CCPA) was signed into law. If you’re part of a revenue team, you are well aware that data privacy is more important than ever before.

Privacy Protection 55

Privacy Protection Privacy Outreach Marketo 55

Leadspace

DECEMBER 13, 2018

We’ve spoken a lot in this blog about how intent data can help improve Sales and Marketing results. OneLogin are one of our growing number of customers achieving incredible results by combining intent with AI-powered predictive modeling and comprehensive data enrichment. White Paper: Considering Intent Data?

Marketing AI 48

Marketing AI Intent Data Intent Lead Ranking 48

Vision Edge Marketing

MARCH 12, 2024

This methodology places a premium on data-driven decision-making, iterative experimentation , and the relentless pursuit of improvement. ” Uncertainty is not a flaw in our plans. It is a fundamental aspect of our reality. It is a fundamental aspect of our reality. Not all measures and metrics are created equal.

Training 242

Training Work Management Paid Search Agency Analytics 242

Customer Experience Matrix

APRIL 26, 2024

Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. The concept itself was easy to grasp (“all customer data in one place”). That's odd; people ask me those questions all the time. Here are my current answers.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. Transitioning to GA4 presents challenges such as a complex user interface, new data privacy rules, limited historical data import, and a steep learning curve. That’s GA4 for you.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Vision Edge Marketing

FEBRUARY 27, 2024

We tend to seek out perspectives that align with our pre-existing beliefs. Sadly, human beings are inclined to dismiss or downplay information that challenges our beliefs or values. In market and customer research, this phenomenon canin numerous ways, from selective literature reviews to biased data interpretation.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. The model undergoes a fine-tuning process with your data, enabling it to deliver content that aligns closely with your business’s voice and style.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Content Standard

JULY 22, 2015

Data, data, everywhere. Big data is, well, big. quintillion bytes of data are produced daily. That’s this many bytes of data: 2,500,000,000,000,000,000. With so much data zipping into the world every day, brands are clamoring to capture and understand it. Taking the Pulse of Binge Watchers.

Budget Programs 40

Budget Programs Creativity Storytelling Custom Publishing 40

Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. Utilize social analytics reporting tools to gather data.

Social Media 138

Social Media ROI Media Cross-Selling 138

Biznology

DECEMBER 22, 2021

And while the systems that support your remote work force may not be directly related to marketing security, compromises to employee access points will most certainly lead to at least the strong possibility of compromised client and prospect data. The post Marketing Privacy and Security Predictions for 2022 appeared first on Biznology.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Salesforce Marketing Cloud

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Thanks to zero copy or zero ETL (extract-transform-load), it’s possible to share data among two or more data stores without actually moving it. What is a data warehouse? They don’t have to.

Enterprise Management 111

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 111

GreenRope

MAY 10, 2016

3 Tips for Cleaning your Data for Better Sales and Marketing. There are many strategies and tactics out there, however, the first rule of thumb, and probably the biggest indicator of success all relies on your data, yes, your data. What data is important to collect for your business? Standardize your data.

CRM 40

CRM CAN-SPAM Best Practices Broadcasting 40

GreenRope

MAY 10, 2016

3 Tips for Cleaning your Data for Better Sales and Marketing. There are many strategies and tactics out there, however, the first rule of thumb, and probably the biggest indicator of success all relies on your data, yes, your data. What data is important to collect for your business? Standardize your data.

CRM 40

CRM CAN-SPAM Best Practices Broadcasting 40

GreenRope

MAY 10, 2016

3 Tips for Cleaning your Data for Better Sales and Marketing. There are many strategies and tactics out there, however, the first rule of thumb, and probably the biggest indicator of success all relies on your data, yes, your data. What data is important to collect for your business? Standardize your data.

CRM 40

CRM CAN-SPAM Best Practices Broadcasting 40

GreenRope

MAY 10, 2016

3 Tips for Cleaning your Data for Better Sales and Marketing. There are many strategies and tactics out there, however, the first rule of thumb, and probably the biggest indicator of success all relies on your data, yes, your data. What data is important to collect for your business? Standardize your data.

CRM 40

CRM CAN-SPAM Best Practices Broadcasting 40

GreenRope

MAY 10, 2016

3 Tips for Cleaning your Data for Better Sales and Marketing. There are many strategies and tactics out there, however, the first rule of thumb, and probably the biggest indicator of success all relies on your data, yes, your data. What data is important to collect for your business? Standardize your data.

CRM 40

CRM CAN-SPAM Best Practices Broadcasting 40

GreenRope

MAY 10, 2016

3 Tips for Cleaning your Data for Better Sales and Marketing. There are many strategies and tactics out there, however, the first rule of thumb, and probably the biggest indicator of success all relies on your data, yes, your data. What data is important to collect for your business? Standardize your data.

CRM 40

CRM CAN-SPAM Best Practices Broadcasting 40

GreenRope

MAY 10, 2016

3 Tips for Cleaning your Data for Better Sales and Marketing. There are many strategies and tactics out there, however, the first rule of thumb, and probably the biggest indicator of success all relies on your data, yes, your data. What data is important to collect for your business? Standardize your data.

CRM 40

CRM CAN-SPAM Best Practices Broadcasting 40