KoMarketing Associates

MAY 25, 2022

Even though the customer experience (CX) is continuing to grow in importance, new research indicates that organizations are not entirely prepared to make it a top priority. In general, only 38% admitted that they have fully optimized customer digital experiences, and just 34% said their digital experiences are personalized.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

NOVEMBER 2, 2022

However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. While their power and promise have helped CDPs take the industry by storm, those promises are often vague and poorly understood,” wrote the authors of the report. “A

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

KoMarketing Associates

AUGUST 30, 2022

While this has hindered collaboration efforts for some, new research indicates that marketing technology (martech) is helping others stay focused on their top objectives. Previous research has indicated that it is expected to become a key area of investment within the next 12 months. Marketers Remain Dedicated to Investing in Martech.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242

KoMarketing Associates

OCTOBER 14, 2021

Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area. Previous research indicates that it has also had an impact on everything from key performance indicators (KPIs) to budgets.

Marketing Report 264

Marketing Report SEO Planning Marketing & Strategy 264

KoMarketing Associates

AUGUST 4, 2021

While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way. Other obstacles include building/strengthening customer relationships in a digital world, and leveraging data to inform more efficient and optimized marketing programs.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

KoMarketing Associates

AUGUST 17, 2022

Many marketers utilize a customer relationship management (CRM) platform to provide an optimal experience to their target audience. However, new research suggests that the majority are not satisfied with the CRM solution they are currently using.

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

KoMarketing Associates

MARCH 24, 2021

Email marketing remains a highly effective channel for marketers, but new research shows that more of them are losing sight of the basics. Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady.

Marketing Report 261

Marketing Report Class Validation Marketing & Strategy 261

KoMarketing Associates

JUNE 8, 2022

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2%

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

KoMarketing Associates

MAY 11, 2022

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). Without high quality data, previous research indicates that many marketers are unable to provide an optimal customer experience.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Assess where your CX is falling short – across the customer journey – and implement a ‘get well’ plan,” recommended the authors behind the report.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

AUGUST 31, 2022

As marketers continue to seek different ways to effectively engage their customers, new research indicates that a lack of analytics is hindering their success. Even though marketers are using a combination of CRM and multichannel CEP, there lies an opportunity to deep dive into customer insights,” wrote the authors of the report.

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

Contently

FEBRUARY 14, 2023

” Commercial intent: This type of intent includes research about specific products, services, or other items. Example: “buy Samsung Galaxy 20+ cheap” How does search intent work to optimize for SEO? Over time, search engines learn which websites are the most optimized (or close to) searcher intent.

Intent 194

Intent Optimization Google SERP 194

KoMarketing Associates

OCTOBER 25, 2022

Looking ahead to 2023, new research indicates that marketers may see a reduction in their budget. Integrate recently partnered with Demand Metric to publish “The State of Marketing Budgets” report, and statistics suggested that almost one-fourth of marketers expect their marketing budget to be reduced in 2023.

Marketing Report 230

Marketing Report Marketing Budget Creation Planning Advertising Agencies 230

Webbiquity

SEPTEMBER 22, 2020

Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Two recent research reports provide answers. Download both of these reports from SWZD to get all the details. Six months into the pandemic, how have IT buying plans and practices changed?

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. As the report concludes, “Expect to see more millennials taking part and taking charge of buying decisions.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Optimize the website experience. this year as well.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Webbiquity

OCTOBER 27, 2020

What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. But as a webmaster, this also means that you need to optimize for these searches to ensure that you rank well for them. Voice Search Optimization Strategies. billion units.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

KoMarketing Associates

OCTOBER 21, 2019

As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization. About 88% of those who use original research plan to conduct additional research within the next 12 months. Tapping into Marketing Data.

Marketing Report 122

Marketing Report Research Planning Statistics 122

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. What is a competitive analysis report?

Analysis 94

Analysis Marketing AI Examples SWOT 94

KoMarketing Associates

JULY 13, 2022

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. Approximately 22% of sales personnel said the same. Marketers Strive for More Alignment to Reach Key Goals.

Marketing Report 259

Marketing Report Advertising Agencies Marketing & Strategy Statistics 259

KoMarketing Associates

OCTOBER 19, 2022

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. Social media (55%) was cited as the most valued type of content among the marketing executives who were surveyed for the report.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Create use cases describing them.

Marketing Automation Services 109

Marketing Automation Services Enterprise Management Work Management Marketing Management 109

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

Martech

SEPTEMBER 5, 2023

Dig deeper: The 7 B2B website essentials: What customers want While only 31% of marketing budgets now include allocations for AI, 75% of B2B marketing managers reported increased AI marketing spending from last year. The top uses for AI were content ideation (42%), data collection (41%), ad optimization (40%), and market research (37%).The

Allocation 129

Allocation Marketing Report B2B Marketing B2B 129

Top Rank Marketing

NOVEMBER 7, 2023

Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. Click the image below to get the full report , and read on for highlights from the third edition of the B2B Influencer Marketing Report from TopRank Marketing.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Research how the market has changed since last year: Do you have the same competitors?

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Only B2B

APRIL 10, 2024

Here are some common hurdles: Complexity of the Funnel: According to the CEB report B2B sales often involve on average 7 decision makers and can take anywhere from 6 to 18 months on average. Closed-Loop Reporting: Implement reporting systems that track MQLs throughout the entire sales funnel.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. That being said, there are still several challenges associated with launching an email signature marketing campaign, according to the report.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Oktopost

MARCH 26, 2024

In fact, research shows that 78% of businesses that use social selling outperform those that don’t. What is an Influenced Opportunity Report? An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline.

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. Writerly AI ’s EKOM is a digital asset creation and optimization engine. It can import and export data directly to and from a CMS with bulk optimization.

Marketing AI 95

Marketing AI Research Digital Asset Management Enterprise Management 95

KoMarketing Associates

MARCH 23, 2021

However, new research shows that not all marketers have strategies in place to gain a definitive competitive advantage using intent data. Ascend2 recently published the “Using Intent Data” report, and statistics showed that just 28% of marketers say they have an intent data strategy in place and it is measurable.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

KoMarketing Associates

JULY 23, 2020

Although B2B marketers are excelling in terms of providing an optimal customer experience, new research shows that there is still room for improvement in regards to the content they are delivering and personalization efforts. However, the authors of the report believe first-party data could become more important later down the line.

Marketing Report 156

Marketing Report B2B Marketing Personalization B2B 156

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Launch Marketing

JUNE 28, 2023

Where is your audience most active when researching your products/services? When planning your B2B PPC campaigns, don’t forget the importance of keyword research for your paid search campaigns on Google or Bing Ads. Only one element at a time to ensure accurate reporting and optimize your ads based on the testing performance.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Heinz Marketing

OCTOBER 21, 2021

New Research from Integrate and Heinz Marketing. Here are a few key insights from our research that may resonate with you and your team. In fact, our research shows: 22% of respondents say their teams are siloed with low shared responsibility across functions. Optimal insights into buyer motivations. Get the Report.

Marketing Report 119

Marketing Report Paid Search Agency Planning Marketing & Strategy 119

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. At B2B Forum the two companies held a panel to discuss the research and share insights. You can check out the research report on webinars from Forrester and Hubilo here.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110