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The email marketer’s guide to effective marketing automation

Martech

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

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5 email triggers to make automation work harder for B2B marketing

The Marketing Blender

5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. And once someone subscribes to your list, B2B email newsletters that are well-written and beautifully designed help build long-term relationships with your customers.

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4 Lead Gen Triggers That Will Make Your Marketing Campaign a Roaring Success

Televerde

But with the help of lead gen triggers, you can get the focus back on you. If you want to implement a successful marketing strategy these days, you need to know how to keep your audience’s attention. That is where lead gen triggers come into play. What Are Lead Gen Triggers? There’s an example of a lead gen trigger.

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Using AI to improve customer experience and customer journey orchestration

Martech

If customers aren’t receiving relevant emails or other communications, they’ll simply opt out. Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. Read next: Why we care about AI in marketing.

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Email Marketing Strategies That Will Deliver Quick Wins

Vision6

Studies have shown that approximately 59% of consumers say marketing emails influence purchasing decisions. Studies have shown that approximately 59% of consumers say marketing emails influence purchasing decisions. In this article, we will explore various email marketing strategies and discuss various examples.

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Set the Right Goals for Your Marketing Campaign

Ontraport

Marketing without a goal is like doing target practice without a bullseye — you will never know if your efforts are successful. Marketing campaigns can have many different types of goals. They wouldn’t receive any more offer emails, and they’d start receiving post-purchase messages. Defining goals that match your strategy.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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