Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. Why B2B sales teams need to be using social media for sales Long gone are the days of sales teams viewing social media as a nice-to-have marketing tool. The B2B sales space is changing.

Social Media 83

Social Media Top of Funnel B2B Thought Leadership Media 83

SalesIntel

AUGUST 23, 2023

In digital marketing, a key decision businesses face is whether to build their own email list over time or buy one. In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process.

Buy 52

Buy Email Marketing Ad Building Ethics 52

SmartBug Media

APRIL 11, 2023

With this handy tool in your digital marketing kit, you can drive up customer loyalty, retention, and revenue like never before. Whether informative, funny, or helpful, these messages can draw attention to your business and products, helping you efficiently reach more people. Your favorite product is back in stock.

Urgency Marketing 98

Urgency Marketing Opt-out Opt-in Ad Frequency 98

Optinmonster

FEBRUARY 18, 2024

If you’re like most consumers, you’d opt for the former. Add clear CTAs such as “Leave Us a Review” on your homepage and post-purchase pages. The easier you make it for customers to leave a review on your products, the more likely you are to actually get reviews. Let’s get started.

Work Management 71

Work Management Marketing Management eCommerce Ideal Customer Profiles 71

ClickZ

JUNE 8, 2020

30-second summary: By prioritizing technology solutions that allow them to tap into the power of AI, marketers can provide prospective buyers specifically tailored content and highly relevant information to prospective buyers in a virtual world, and in an instant. Many people think of content and A/B testing first and foremost.

Marketing AI 138

Marketing AI Paid Search Agency Planning Advertising Agencies 138

Mailmunch

JUNE 9, 2021

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Is Email Marketing really dead? According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation. I hardly think so. .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. Poor Response Rates: Generic emails typically fail to elicit a response from recipients.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Only B2B

FEBRUARY 4, 2020

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email Marketing Effectiveness. Two-thirds of customers have made a purchase as a direct result of an email marketing message.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Biznology

OCTOBER 23, 2019

The most effective email marketing engages customers with the right messages as they move through the buying cycle. Email marketing automation tools are crucial to optimize delivery and manage the process. Email Marketing Strategies. There are two main types of email strategies marketers employ. Purchase Updates.

Automation 99

Automation Marketing Automation Services Trigger Marketing Work Management 99

Martech

FEBRUARY 20, 2024

The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand. Use this type of call to action: For straightforward products with self-service options. Use hard CTAs: For complex products, when meetings are crucial to explain features and value. Sound less pushy.

Urgency Marketing 104

Urgency Marketing B2B Allocation CAN-SPAM 104

Vision6

MAY 1, 2023

Users usually receive a text message with details related to their transaction when they purchase a product or service. With Vision6 you can stay in touch with your customer in real-time by providing them with personalised and relevant information that keeps them engaged throughout each purchase and transaction journey.

SMS 52

SMS Work Management CAN-SPAM Marketing Management 52

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What is email marketing? What’s so good about email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Martech

JANUARY 25, 2022

And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. We’ll cover: The benefits of CRM.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Paid Search Agency 96

Valasys

NOVEMBER 8, 2018

The days of yore came with a simple advice for marketers; the more people you add to your list, the more chances of them clicking on your emails and the easier marketing becomes. But the most important asset to any marketer has always been the email address. Email marketing has been dramatically changed by marketing automation.

Email Marketing 58

Email Marketing Opt-out Opt-in Privacy Policies 58

PureB2B

MAY 30, 2022

75% of marketers say inbound works well for their business. This can be done in a few ways: Have gated content that visitors can opt-in to by providing their email address. Offer free demo calls where qualified leads can opt-in. You create the opt-ins. You run the product demo. Popular Ways to Build a B2B List.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Ad Building 62

Valasys

MARCH 28, 2023

Many businesses make the mistake of marketing to everyone when they should target only those genuinely interested in what they offer. Lead generation refers to bringing in potential customers who have already shown interest in your company’s products or services. This is where AI comes in. What Is Artificial Intelligence?

Marketing AI 52

Marketing AI Lead Generation Privacy Lead Ranking 52

DivvyHQ

MAY 19, 2019

Each year comes with new marketing goals and objectives to help you stand out from your competition. Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. SMS response rate is 45 percent. SMS response rate is 45 percent.

SMS 68

SMS Relevance Campaigns Tips 68

Binary Demand

MAY 17, 2023

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns. According to the Direct Marketing Association (D.M.A.),

Segmentation 52

Segmentation Top of Funnel B2B Click Rate 52

Atomic Reach

OCTOBER 29, 2018

Email Marketing is one of the most effective methods of engaging with your customers and prospects. When conducting email marketing campaigns, the email marketing metrics associated with that campaign will indicate how effective you were in achieving your goal. What is Email Marketing? Yes, email marketing is effective.

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

Sharpspring

JULY 17, 2019

Email marketing is great — when it’s done correctly. While social media marketing converts at a rate of 1.9%, email marketing converts at a rate of 6.05%. Based on those returns, if you were to put $1,000 into email marketing efforts in 2019, you would stand to make around $440,000. Simple subject lines.

Tips 69

Tips CAN-SPAM Domain Marketing Automation Services 69

The Point

DECEMBER 16, 2011

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk. List Purchase. That was then.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Content Marketing Institute

JANUARY 11, 2019

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2% Irrelevance 3.

Ad Frequency 95

Ad Frequency Click Rate Churn Rate Sales Qualified Leads 95

Mailmunch

MAY 31, 2021

Email marketers are always finding ways to improve conversions. Many reputed store marketers call flash sales an ultimate sale strategy. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Can Increase transaction rates for businesses by 67%.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Capstone Insights

SEPTEMBER 25, 2017

A surprising number of companies in B2B SaaS have two or more marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Beyond opt-out management is preference management. Challenges.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

Capstone Insights

SEPTEMBER 25, 2017

A surprising number of companies in B2B SaaS have multiple marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! Challenges in having multiple marketing automation platforms. Opt-out management.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Allocation Work Management 40

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ConvertKit

FEBRUARY 16, 2021

Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. She launched the email course in mid-May 2020 with a one-page website , a couple of paragraphs, a screenshot of her Google Analytics, an opt-in form , and a short bio.

Communities 76

Communities Newsletter Blogger Landing Pages 76

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank.

Tactics 100

Tactics Automation Personalization Planning 100

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

by Maria Pergolino Does your drip marketing leak? In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Using drip marketing is a valuable way of keeping your prospects engaged and creating credibility as a resource. More info means more response.

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

GreenRope

MARCH 8, 2016

Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40

GreenRope

MARCH 8, 2016

Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. Now, with automation and the amount of data we have at our fingertips, marketers are able to map content to fit every buyer’s needs at any point in the sales cycle.

Lead Nurturing 40

Lead Nurturing Marketing Automation Services Marketing Qualified Leads Lead Ranking 40