Convince & Convert

DECEMBER 11, 2015

and The Viral Fever in India. Seeing opinions and content directly from other customers informs how they perceive the new YOGA tablets and campaign, while influencing future iterations of the project. Could consumer-powered content and storytelling be part of the “voyage of discovery” Lenovo promises in the coming months?

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

SocialPilot

FEBRUARY 11, 2024

Need some fresh, viral ideas that’ll light up our feed. Storytelling + product reviews = engaging content. How do influencers’ content styles (like storytelling vs. tutorials) impact our brand’s vibe and audience engagement? Who are the storytellers among influencers that turn ordinary posts into must-see content for [brand]?

Sales Management 91

Sales Management ROI Planning Work Management 91

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. The author calls this “one of the most famous opinions from a highly opinionated man.” Viral’s Secret Formula (197,782 pageviews / 327 comments) by Jonah Berger.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

SmartBrief - Marketing

JULY 31, 2023

There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. For passive listeners, brands can still activate customers by endorsing key opinion consumers.

Communities 52

Communities Brand Identity Branding Work Management 52

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. It’s an attention-grabbing technique for stating an opinion, and brands use it to spark productive conversations about certain moral values. Brand Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Contently

APRIL 12, 2019

Consider 2017’s viral #DeleteUber campaign on Twitter if you need an example of how company policies can tarnish a brand’s reputation. When they rolled out the campaign, there were various posts and quotes in articles with people from Nike discussing their inspiration and opinions behind the campaign.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

ClearVoice

JANUARY 26, 2024

Increased Social Sharing and Virality Gone are the days of the CEO bellowing, “How do we go viral?” It also adds a layer of credibility from others in the industry whose opinions your target customers value. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

MAY 6, 2015

Communication has evolved from deep, experience-driven storytelling (as our ancestors did when telling tales of hunts and long, strenuous travels) to today’s world where digital messages and intrusive notifications packaged in the form of text messages, email, social media, and application pings command our attention.

Mobile Advertising 40

Mobile Advertising Content Marketing Storytelling Content 40

Biznology

MARCH 20, 2018

In my opinion, it is virtually impossible to resource enough time, talent and treasure to engage meaningfully with enough people, enough influencers, enough bloggers, to result in the sort of impact required to move the needle with any level of immediacy or timeliness.” ” Micro-Influencer Marketing is the new Influencer Marketing.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Valasys

SEPTEMBER 10, 2019

Another report by Nielsen reveals that 68% of people trust online reviews from other customers, which places online opinions as the third most trusted source of product information. Visual storytelling, when combined with case studies, lays a strong foundation for Word of Mouth Marketing.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Content Standard

MAY 14, 2018

In an era of “fake news,” when just about anyone can start a publishing site, print outlandish claims, and go viral on social media, that’s hardly a surprising stat. Clearer signposting of the type of story you are reading, with labels highlighting a story as Analysis, Review, Background, Opinion, Satire, or Sponsored.

Brand Identity 44

Brand Identity Branding Ethics Trust Marketing 44

Brandpoint

JUNE 27, 2019

Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.” “Expertise, Authority and Trust in Digital Storytelling: What’s Working in 2019” Scott Severson , President of Brandpoint, opened the day with an informative keynote presentation. this is the place to do it.

Storytelling 97

Storytelling SERP Public Relations PR 97

Hubspot

MARCH 6, 2014

These selected TED talks are, in my opinion, must-listens for anyone working at nonprofits looking to focus more on social media marketing and engagement. Ken Allocca: Why Videos Go Viral. Video storytelling is a growing format for nonprofit messaging, so we want to understand what enables a video to go viral.

Social Media 28

Social Media Media Viral Marketing Marketing & Strategy 28

Directive Agency

MARCH 20, 2023

Say you created a generative AI tool that turns your online failures into viral memes. Transform Online Failures into Hilarious Memes with AI Turn Your Online Blunders into Viral Memes with This Generative AI Tool Create Shareable Memes from Your Digital Mishaps in One Click Laugh at Your Mistakes. Amp up your storytelling.

Barriers 104

Barriers B2B Marketing Work Management Marketing Management 104

Outbrain

FEBRUARY 26, 2020

Many of them succeed with video storytelling. Let’s take a look at what video storytelling is, and how you can effectively apply it to your marketing strategy. What Is Video Storytelling? Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. Video Storytelling Basics.

Storytelling 48

Storytelling Budget Programs Video Marketing Tools 48

Hubspot

SEPTEMBER 10, 2014

Over the next two years, they expanded their blog content to cover topics like Airbnb rates versus hotels , the lives of can collectors , and what happens to stolen bicycles -- and they were such viral hits that Dhar decided to "double down" on producing great content.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Martech Advisor

JANUARY 9, 2020

In-store shopping experiences are especially vulnerable as people even take pictures and videos of ugly scenes which quickly go viral on social media. Let alone large e-retailers, one viral post like that could change the fortunes of even a small standalone retail outlet! Develop better listeners and encourage storytelling.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. His website is a powerful resource for anyone who wants to take a deep dive into content creation, storytelling, and the future of digital marketing.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Marketing Insider Group

APRIL 29, 2015

Just one person’s opinion. We live in a digital world where all of us are storytellers and publishers and personal brands. And while advertising has its place, the smart money is on the shift to authentic storytelling from authors and employees and customers. I must not be young enough / cool enough / hipster enough.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Mobile Advertising Viral Marketing 100

seo.co

MARCH 8, 2020

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. His website is a powerful resource for anyone who wants to take a deep dive into content creation, storytelling, and the future of digital marketing.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. When you’ve got a lot of dry research and data to get across, bring in storytelling elements to keep things relatable. That’s especially true when it comes to where, and on what, to spend their money. As a bonus. Source: [link].

Social Media 121

Social Media Paid Content Media B2B Thought Leadership 121

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing? B) Buzzworthy.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Magisto

DECEMBER 18, 2019

The authors will appreciate the free shoutouts, and they might talk about your content, while your audience will enjoy learning more about what you like and your opinion on these other blogs. Another bonus thing with lists, it’s that they’re usually viral, entertaining, and people love to share them on social media. The open letter.

Work Management 52

Work Management Marketing Management Content Blogger 52

Webbiquity

DECEMBER 12, 2013

How to Create Viral Worthy Content Every Time by Assist Social Media. While I’m getting tired of the saying, ‘go big or go home,’ there’s something to be said for the willingness to make an audacious claim online, if you have research, experience, or a well reasoned opinion to back it up.”

Copywriting 100

Copywriting Tips Content Marketing Content 100

SalesIntel

DECEMBER 19, 2023

The viral nature of social media amplifies your message, creating a ripple effect that extends your brand’s reach far beyond what traditional methods could achieve. Pose thought-provoking questions, share anecdotes, or seek their opinions on relevant industry topics.

Lead Ranking 40

Lead Ranking Ideal Customer Profiles Marketing Management Cold Calling 40

BuzzSumo

JANUARY 13, 2022

How well can you tell factual from opinion statements? This quiz from Pew Research tackles one of the year’s hot issues, fake news, by asking people to see how good they are at distinguishing between statements that are based in fact and statements that are based in opinion. – Pew Research Center. shares. – New York Times.

Examples 142

Examples Content Lead Scoring Lead Ranking 142

Outgrow

MAY 30, 2023

Growth strategy – virality, content marketing, and cohesive storytelling 5. So I think the idea is like, yes, you listen to your customers, and yes, you have your own opinions about the world. Coping with copycats – staying focused and making adjustments 3. So you do have to be kind of quite aware of it.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Content Standard

OCTOBER 2, 2020

” — Lymari Morales “Good content isn’t about good storytelling. ” — Eben Pagan Data-Driven Marketing Quotes “Data beats opinions.” ” — Neil Patel “Going viral is not an outcome; it’s a happening. If it is not news it is worthless.”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

SnapApp

MAY 1, 2018

Like most other natives of southern Connecticut, Jay Acunzo had very serious opinions on the only acceptable pizzeria to frequent, as evidenced by his instantaneous response. Getting beyond best practice and to true storytelling. Easiest question you’ll ask me all day.” We’re comparing platinum to gold here.

Practices 89

Practices Best Practices Paid Search Agency Planning 89

SnapApp

MAY 1, 2018

Like most other natives of southern Connecticut, Jay Acunzo had very serious opinions on the only acceptable pizzeria to frequent, as evidenced by his instantaneous response. . Getting beyond best practice and to true storytelling. . . “Sally’s. Easiest question you’ll ask me all day.” We’re comparing platinum to gold here.

Practices 89

Practices Best Practices Paid Search Agency Planning 89

Paul Gillin

OCTOBER 10, 2012

I shared some opinions with him, but why not share them with everybody else as well? Of course, you have to hand it to Corning for the most successful B2B viral video ever. What is the value of using a “non-messaging” approach to B2B videos, e.g. storytelling, entertainment, humor? . Google also does a great job.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Contently

MAY 19, 2016

The wildest ideas for engaging consumers can yield huge payoffs, viral disasters, or worse—no response at all. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures. And hashtags that get hijacked by users tend to go viral.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Single Grain

OCTOBER 25, 2022

User-generated content refers to any form of online digital media where users are allowed to create and share their own unique experiences or opinions about a particular brand or product on social media. Dive Deeper: 9 Examples of Storytelling Marketing to Inspire Your Next Campaign. The Case Study. with others. The Case Study.

User-Generated Content 94

User-Generated Content Paid Content Marketing & Strategy Generation 94

Hubspot

JUNE 25, 2015

Best-selling author Malcolm Gladwell explores the story of how market researcher and psychophysicist Howard Moskowitz leveraged consumer opinions to highlight the importance of choice when he worked with Prego -- the trademark brand name pasta sauce of Campbell Soup Company. 7) Kevin Allocca: "Why Videos Go Viral".

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28

KEO Marketing

JANUARY 27, 2015

As with other types of content, the trend with video will be an emphasis on emotional connections and good storytelling. Feel-good, positive messaging not only engages viewers quickly, but this type of content is also most likely to go viral. Video Gains Prominence as a Story-Sharing Tool.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Contently

FEBRUARY 20, 2019

I’m sure some people will probably agree with this opinion.” They spring from the same impulse to comment, but the genre is less tied to current events than it is to flouting the prevailing opinion for the purpose of provocation. “I was hoping it was going to get a lot of clicks,” she said. “I ” They did not. “It

Opinions 167

Opinions Ethics Youtube Aggregators 167