Convince & Convert

DECEMBER 3, 2014

According to Gini Dietrich , CEO of Arment Dietrich (and an active member of the Convince & Convert community), “Spin Sucks is one of the top three PR blogs in the world, and it has afforded us the ability to compete with the largest agencies in the world.” A conversation is a two-way dialogue to share ideas and opinions.

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Social Media Brand Identity Branding Media 167

Walker Sands

JANUARY 28, 2021

To gain insight around multicultural PR and the new language being used when talking about DEI, The PR Club brought together four professionals for a webinar to share their experiences and recommendations to help PR practitioners communicate with stakeholders. Panelists included: Dia D.

PR 40

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Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

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Long Tail Marketing Blogger Outreach Paid Content 199

Brandpoint

JUNE 9, 2021

But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. One word of caution: Avoid quoting marketing/PR leaders at the company. However, in my opinion, anyone who works in communications is inherently biased toward their brand.

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ClearVoice

JANUARY 26, 2024

It also adds a layer of credibility from others in the industry whose opinions your target customers value. Seventy percent of PR professionals struggle with creating effective content. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns.

Paid Content 92

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Tomorrow People

MARCH 8, 2018

Tell a better story A content marketing strategy allows you to engage in advanced storytelling through behavioural communications, nurturing your prospect along the buying process. Most people will ask for ideas and opinions from friends and family, checking the internet for reviews, even joining one or two forums. Industry websites.

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Eric Mower + Associates

APRIL 9, 2019

” This is a hot term that gets thrown around a lot in PR and advertising circles. Especially when considering community or regional bank brands, we like to look at nano-influencers, who might have a higher rate of engagement as a surer channel for storytelling that will translate into actions, rather than simply “likes.”

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Convince & Convert

OCTOBER 23, 2015

Today’s buyers do business with brands they can get behind, and storytelling through position and purpose allows you to get into their hearts and minds. Be prepared for differing opinions, and take them in context with other conversations. Position and purpose make up your brand and the story buyers connect to.

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Product Planning Buyer Personas Work Management 159

Heinz Marketing

AUGUST 5, 2019

Matt: One of my first jobs out of school, I was an intern and a junior person at a PR agency. Even though I’m not as immersed in that, as you clearly are… Even since the time I was doing this a while ago, the PR world has changed dramatically. At the time, we were a pure play PR agency. Mark: Yeah, no doubt.

Top of Funnel 66

Top of Funnel Paid Search Agency B2B Thought Leadership Advertising Agencies 66

Hubspot

FEBRUARY 11, 2014

A version of this post originally appeared in the Opinion section of Inbound Hub. He''s the author of a best-selling book about "the new rules of marketing and PR," which has been translated into 25 languages. What marketers may appreciate most is that Marketing the Moon is also a meditation on the power of storytelling.

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Brandpoint

MAY 23, 2018

It’s a key part of successful storytelling which is essential to your content marketing efforts. Get a second opinion. Getting others from various departments in the company to weigh in on your samples or ideas for brand voice provides you with a valuable second opinion. RELATED: What is High-Quality Content?].

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Brand Identity Branding Sample Opinions 63

Contently

APRIL 12, 2019

Janine Robertson, a PR and marketing manager for Insect Shield, said transparency continues to remain important if things go wrong. When they rolled out the campaign, there were various posts and quotes in articles with people from Nike discussing their inspiration and opinions behind the campaign. Admit your mistakes, then fix them.

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Social Media Media Paid Search Agency Terms and Conditions 167

Marketing Insider Group

JANUARY 24, 2013

@ Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Storytelling through content marketing, blogs, social media & more. Publisher of PRDaily, PR Daily EU, Ragan.com. All opinions here are my own. Taco connoisseur.

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Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

JULY 25, 2018

Use that to shape your social media storytelling. This empathy and understanding can be valuable when it comes to dealing with support issues, PR crises, or customer experience issues. Access: Why Should I Follow You? What makes you or your brand unique? Every person or brand has a unique perspective and place in the world.

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Social Media Ad Building Brand Identity Branding 94

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. His top advice : Focus completely on storytelling, with real protagonists solving real problems and reaching real outcomes. In fact, it can be hard to distinguish the signal from the noise.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Content Standard

SEPTEMBER 25, 2018

Major brands don’t make bold storytelling decisions lightly. Only nine percent of consumers surveyed had a “very negative” opinion of the ad, while 39 percent said their response was “very positive.” Analyzing Reactions to the Ad’s Divisive Message. Featured image attribution: Levi Alvarez.

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Paid Search Agency Ads Brand Identity Branding 56

Atomic Reach

MARCH 18, 2019

He takes digital PR strategies to a whole new level. He is an advocate of digital storytelling and an expert in seasoned growth marketing. Cynthia Johnson uses digital storytelling, personal branding techniques online, and digital marketing to help brands grow. Chris Haleua is a data storyteller.

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Hubspot

JANUARY 27, 2020

Ultimately, it is an avoidance of data that conflicts with your opinions. Additionally, I've found a simpler sign — if you notice data cherry-picking and storytelling frequently (and on purpose), that's a strong symptom of underlying success theater. It's a fear of confronting failure or uncomfortable conversations and reflection.

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Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

ClearVoice

OCTOBER 9, 2018

It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Contently

APRIL 26, 2016

We have a certain level of quality that we want to maintain, and we do have some filtering so it doesn’t become [a PR push], and it will never become that,” she explained. “It You don’t want to be a PR shop. It was never intended to be that. We are very mindful about the athletes’ stories that we tell.”

Press 60

Press PR Advertising Agencies Paid Search Agency 60

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Brooklyn-based Maria calls herself an “interestingness curator and semi-secret geek obsessed with design, storytelling and TED.” Marketing, author of PR 2.0: Maria Popova.

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Twitter B2B Thought Leadership Enterprise Management Work Management 100

Brandpoint

JUNE 27, 2019

Each year, Minnesota PRSA hosts a half-day workshop for public relations and marketing professionals to network, hear from other professionals in the industry and learn about what other companies are doing in the world of PR and Marketing. Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.”

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Storytelling SERP Public Relations PR 97

Content Standard

MAY 30, 2017

There is no “one-size-fits-all” solution for political brand publishing—it’s one of the many reasons that marketers love their PR teams. An active stance puts your brand out in front of the issue in the hopes of molding public opinion before it manifests on its own. A quick disclaimer before we dive into the tactics.

Brand Identity 41

Brand Identity Branding Paid Search Agency PR 41

nDash

FEBRUARY 8, 2022

This post brought to you by Lori Baer , a seasoned writer and editor specializing in B2B and B2C articles, editorials, ghostwriting, manuals, reports, strategic correspondence, storytelling, and thought-leadership content. Thought leadership communication, like PR, centers on building relationships and engagement to influence public image. .

Thought Leadership 52

Thought Leadership PR B2B Thought Leadership Content Marketing 52

Convince & Convert

MAY 26, 2010

Are people empowered to share their opinions? * Are people empowered to share their opinions? * Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Do people like this? * Are people 'getting it'?

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

SmartBrief - Marketing

DECEMBER 19, 2023

27, Traffic Yellow, the apprentice of top Douyin (China’s TikTok equivalent) key opinion leader (KOL) Crazy Little Brother Yang (“疯狂的小杨哥” in Chinese), created a scandal for French luxury brand YSL. For example, quiet selling, which describes the slow paced, storytelling-oriented style of livestreaming, has gained traction in China.

Brand Identity 75

Brand Identity Branding Tips Cross-Selling 75

Hubspot

SEPTEMBER 19, 2016

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. Check out this handy PR guide for more on the power of press. ). Education SaaS company 2U uses expert social proof to lend gravitas to its homepage.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Hubspot

MAY 6, 2014

We were extremely interested to see the difference in opinions between the two on what they considered suitable content for our audience. ” But getting only one opinion is never reliable, right? For our experiment, we chose two German thought leaders in the field of content and inbound marketing.

Paid Search Agency 28

Paid Search Agency Companies Advertising Agencies Buyer Personas 28

SmartBrief - Marketing

DECEMBER 19, 2023

27, Traffic Yellow, the apprentice of top Douyin (China’s TikTok equivalent) key opinion leader (KOL) Crazy Little Brother Yang (“疯狂的小杨哥” in Chinese), created a scandal for French luxury brand YSL. For example, quiet selling, which describes the slow paced, storytelling-oriented style of livestreaming, has gained traction in China.

Tips 52

Tips Brand Identity Branding Cross-Selling 52

Convince & Convert

OCTOBER 14, 2015

He has served as a manager on number of presidential campaigns, worked at large PR firms, and he even started a PR firm of his own. “We always talk about storytelling and brands—and brands try to own their story when, in actuality, the customers own the story. Real Time Measurement Matters. You Control Your Story.

Storytelling 126

Storytelling Television marketing PR Opinions 126

QuanticMind

JULY 11, 2017

I think it will put a greater emphasis on data storytellers vs. data scientists. In my opinion, the future of marketing will be a combination of smart people and smart automation. Because marketing/PR will forever be a relationships game – not only automation. @Joedmarti – Social Analytics Lead & Evangelist, Adobe.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

Single Grain

JULY 6, 2021

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. Chief Storyteller – who can craft memorable stories to connect your brand to customers. A CMO directly reports to the chief executive officer (CEO).

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

ClearVoice

APRIL 2, 2019

How would you suggest that podcast writers approach storytelling differently for this medium to increase the entertainment value/listenability? It’s the same storytelling mechanism, which we call single voice narration — one narrator who does all the voices and tells the whole story. What are the qualities of a great podcast host?

Business 90

Business Storytelling Barriers Advertising Mediums 90

SnapApp

AUGUST 31, 2017

FINAL RESULTS (PLUS EXPERT OPINION). While the final results are still a week away, we decided to reach out to 43 CEOs, VPs and content strategists to get their expert opinion on some of the preliminary findings around millennial buying behaviors: . Some of the opinions might surprise you :). . . Andy Crestodina. John Miller.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Martech Advisor

APRIL 1, 2020

The digital age created more access than ever for consumers to voice their opinions and preferences about brands including the ways they expect to interact and make purchases. They want to know the story behind what they’re buying and using, and they want to feel compelled to buy it and use it through the power of great storytelling.

Top of Funnel 52

Top of Funnel Brand Identity Branding Paid Search Agency 52

KoMarketing Associates

AUGUST 20, 2015

and external teams (PR, etc.) write like a storyteller). Put together an “Ask the Experts” post highlighting opinions of key thought leaders on a particular topic. Collaborate with internal (SEO, social, etc.) and bounce ideas off one another. Read a classic novel and think about the story arc (i.e.,

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

Heinz Marketing

APRIL 18, 2022

You had budget that was nebulous, and you had content and you had messaging and you had PR and they lived over here in a silo. I mean, a marketer’s job, in my opinion is really twofold, right? In a lot of ways, I think demand helps to accelerate brand in the brand team. And that’s really not the case anymore. Eric : Yeah.

Top of Funnel 97

Top of Funnel Lead Ranking Demand Demand Generation Agencies 97