Convince & Convert

JULY 23, 2012

Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Outside of the Olympics, social and new media is positively (and sometimes negatively) affecting “the game” in many ways. I wrote the majority of this piece from my hotel room in New Orleans while at NABJ 2012.

Social Media 134

Social Media Media Blogger Television marketing 134

EveryoneSocial

JANUARY 13, 2022

Content is at the core of a successful employee social-sharing program, and we’re not just talking about company content like blog posts and press releases. Employees need to feel psychologically safe and empowered so they’re comfortable expressing their thoughts and opinions. Relevant Content Users Actually Want to Share.

Budget Programs 52

Budget Programs Work Management Marketing Management Social Media 52

Marketing Insider Group

OCTOBER 2, 2020

There’s always room to improve the method to your writing madness. Whether it’s through sharing expert opinions, high-quality podcasts and videos, just straight-up education, each of these examples can teach us something that we can apply to our own thought leadership.the. My favorite tip to writers is to keep a file of content ideas.

B2B Thought Leadership 47

B2B Thought Leadership Content Marketing Thought Leadership Content 47

Contently

SEPTEMBER 9, 2016

Before we went to Rotten Tomatoes to find out whether a film was objectively good or bad according to the internet hivemind, we’d pick up the most recent issue of The New Yorker in our mom’s therapist’s waiting room and flip to Richard Brody’s review of a movie that was playing in two theaters in all of New York.

Jigsaw 60

Jigsaw Amazon Opinions Google 60

Outgrow

SEPTEMBER 8, 2022

So what you have to do is create a lot of positive content, and SEO them to push them higher up where the negative content will go further down. And I remember what I was gonna mention in my last part about our press releases. So do a lot of press releases, and do it through different networks, and a few of them will end up ranking.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Moz

JUNE 10, 2020

One of my biggest observations when working on these projects has been the most pressing and often overlooked question: “Should we test that?”. These lead to a robust number of outside variables that can impact your test results and lead to false positives, or false negatives. Risks of running unnecessary SEO split-tests.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

One of my biggest observations when working on these projects has been the most pressing and often overlooked question: “Should we test that?”. These lead to a robust number of outside variables that can impact your test results and lead to false positives, or false negatives. Risks of running unnecessary SEO split-tests.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Hubspot

JUNE 6, 2014

That only ended up being kind of true, and now I have a to-do list from my boss that''s a little ridiculous in my opinion. it''s just that she''s asking me to also do all these other things that aren''t that critical in my opinion. Add new press mentions to press page. Review whitepaper and send to designer.

Hubspot 28

Hubspot Lead Gen Top of Funnel Inbound Marketing 28

Scoop.it

AUGUST 29, 2019

Sharing relevant, in-depth industry content positions your employees as true experts in their field. Press your company has received. This means that there’s a lot of room to stand out with curated content instead of blending in with your competitors. A roundup of expert opinions on your topic of expertise.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Hubspot

OCTOBER 18, 2013

Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! The Problem With Press Releases. For far too long, we’ve kidded ourselves into thinking that great media coverage starts with a great press release draft.

PR 28

PR Press Public Relations Startups 28

Heinz Marketing

MARCH 23, 2020

Then, the third thing I would say is a point of positivity, which is this is a great opportunity to be close to your customers. Ask them how they’re doing, and build great and deep partnerships because we will come out of it better on the other side, and you want to be a positive force and not a negative force. Matt: Yeah.

Top of Funnel 80

Top of Funnel Work Management Enterprise Management Terms and Conditions 80

Hubspot

APRIL 21, 2014

They''re also easier to wrap up quickly once you''ve finished the interview, without having to worry about sitting in that conference room for another. For example, let''s say you''re interviewing a woman for a position on your marketing team, and you ask her to tell you about a struggle she faced in previous marketing positions.

Effectiveness 28

Effectiveness Tips Inbound Marketing Press 28

Outgrow

JULY 16, 2021

It’s pretty easy when you’re dealing with a couple thousand customers, when you’re dealing with millions of millions of users and trying to contain that and keep it all positive. The other thing that I’ve found, it’s really hard to get press in a region where you’re not familiar. And that’s it.

Planning 52

Planning Enterprise Management Work Management Marketing Management 52

Sprout Social

MARCH 27, 2024

Promptly addressing negative reviews and expressing gratitude for positive ones shows your commitment to customer satisfaction. Reputation management also goes beyond customer interactions—it monitors social media and news outlets for brand mentions to ensure a positive customer experience across all touchpoints.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Content Standard

SEPTEMBER 28, 2023

Though presented differently, the same core info appears in a blog post , a video , and a fact sheet released to the press , I like Starbucks’ approach of positioning themselves as an authority on coffee brewing by making useful, informative information available in whatever format someone wants to consume it in.

Brand Identity 103

Brand Identity Branding Examples Multi-Channel 103

Hubspot

NOVEMBER 19, 2018

Don’t look at your phone, look around the room, or begin speaking to someone else. Being assertive means considering your thoughts, opinions, and feelings and communicating them in a clear, respectful way. Positively express negative thoughts or opinions. Here’s how: Focus on the other person.

Barriers 99

Barriers Opinions Ad Exchange Advertising Agencies 99

Litmus

OCTOBER 2, 2020

He spent the majority of his career in electoral politics, marketing communications, and local and state government positions. I remember seeing it, but I also remember the press that existed around it or surfaced around it because there were so many terrible comments about this gorgeous little girl in this ad.

Paid Search Agency 83

Paid Search Agency Planning Advertising Agencies Pricing 83

Content Standard

JULY 21, 2017

I didn’t know how to interview a subject—my sum knowledge comprised a couple of movies about hard-hitting investigative journalism and a handful of New Yorker opinion pieces about the decline of journalistic integrity. Here’s how to make sure your work falls on the more positive end of this spectrum. Entertainment is.

Content Marketing 64

Content Marketing Paid Search Agency Content Thought Leadership 64

Hubspot

MAY 12, 2022

Creating a defined personal brand is a great way to distinguish yourself in today's competitive market because it lets people understand who you are, even when you're not in the room. Pressed for time? Consider using your positioning statement as your headline or trying out these headline tips from job search expert, Jenny Foss.

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Conductor

DECEMBER 5, 2019

In our recent webinar, The Future is Now: SEO 2020 And Beyond, the two titans of SEO shared their opinions on some of the most pressing questions facing marketers today. Most decisions are made in rooms that we are not included in. Read on for their biggest insights, edited for length and clarity. Is SEO still relevant today?

Trends 75

Trends Forrester SEO Paid Search Agency 75

Seismic

MAY 11, 2022

Because buyers embark on different journeys toward purchasing a product or service, there is room for personalized and unique content throughout the entire sales funnel. Key content: blog posts, articles, videos, press releases, infographics, social media. Content for different stages of the buying journey. Consideration stage.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

ViewPoint

MAY 2, 2012

Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. It's got to be a solid budget item". ” People are more likely to bond to individuals.”

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Outbrain

FEBRUARY 26, 2020

Your promotions plan may include social media coverage, press releases and even one-off local events that draw attention to your brand and let people know about the new video. In this clever IKEA ad, the story plays on a classic pain point that most people can relate to – the mess in their living rooms!

Storytelling 48

Storytelling Budget Programs Video Marketing Tools 48

Convert

MARCH 21, 2023

Scroll maps show you how deep visitors reach into your page and help you understand the best place to position crucial info. Are the elements positioned optimally on the pages? However, approaching them without asking the right questions first is like walking into a room without a purpose: you see everything, but find nothing.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convince & Convert

JUNE 22, 2010

Most B2B companies have fewer customers, so the opinions of each are magnified. The company has to believe that it’s inherently a positive for your company to get involved, from the CEO on down, and that’s a lesson that only you can teach, however long it takes. This makes no sense. Lastly, the people factor is huge.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Content Standard

JANUARY 5, 2016

But I scanned the room to see how her sermon reverberated off the walls, impacting her audience. It was like one of those Discover commercials —I had hit pause and the whole room stopped while I traced my steps backward, looking for my lost credit card. Life’s journey sounded false and cliche.

Personalization 40

Personalization POS Marketing Budget Work Management 40

Content Standard

JANUARY 5, 2016

But I scanned the room to see how her sermon reverberated off the walls, impacting her audience. It was like one of those Discover commercials —I had hit pause and the whole room stopped while I traced my steps backward, looking for my lost credit card. Life’s journey sounded false and cliche.

Personalization 40

Personalization POS Marketing Budget Enterprise Management 40

Hubspot

DECEMBER 11, 2019

Or, you could do interviews with your staff where they can give their expert opinion on topics related to your industry. While Discover might be too expensive or time-consuming for a startup, this is an example of how companies can still reach out to press or content creators for solid coverage.

Paid Content 96

Paid Content Brand Identity Branding Advertising Agencies 96

Outgrow

FEBRUARY 5, 2021

Remember that your strategies need to align with your goals and your position in the marketing funnel. Use blog posts, press releases, case studies, eBooks, white papers, infographics, videos, emails, and various other types of content to attract and retain customers. Remember that there’s always room for improvement.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Moz

JANUARY 12, 2021

Now the way that Google's algorithms used to be updated was by a bunch of people in a room making decisions. In fact, it was this bunch of people in this room. But they also tried more opinion-based measures. Let's consider the average click-through rate for every ranking position in the search results.

SEO 59

SEO Video Marketing Correlation Click Rate 59

ClearVoice

SEPTEMBER 3, 2020

Content marketing inspires people to takes steps forward that make a positive impact on short-term and long-term goals.” – Donna Lehmann , Senior Director of Marketing and Communications at First Insight. Press release. That way you can have some breathing room and do your best work. Content marketing is active listening.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Directive Agency

JULY 15, 2019

Usually what 99% of bloggers would do is they would write either their thoughts, opinions, how they think broken link building should work. Again, we could just go from our opinions or how we think it should work in our, I don’t know, imaginary world or something. Or how they’ve seen others do broken link building.

SEO 40

SEO Paid Content Budget Programs Tools 40

Referral Rock

OCTOBER 30, 2019

To help you decide whether you’ll depend on in-house writers, freelance writers, or both, we asked the marketers to give us their opinions on the biggest benefits and drawbacks of using freelancers. When we’ve given assignments, we generally have positive experiences with getting the deliverables back quickly.”

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

Convince & Convert

JULY 27, 2012

I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. In a convincing way, for when you’re sitting down with a board room of a lot of guys who run very big companies? They’re sharing an opinion with others.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Directive Agency

JUNE 18, 2019

And I think that one of the things that being specific to copy and conversion has taught me is that there’s always room to be surprised and there’s always room for the human factor. Joel Klettke : These people have opinions. So, I think there’s room to be negative when it comes to you have to plant a flag.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

And I think that one of the things that being specific to copy and conversion has taught me is that there’s always room to be surprised and there’s always room for the human factor. Joel Klettke : These people have opinions. So, I think there’s room to be negative when it comes to you have to plant a flag.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Navigate the Channel

DECEMBER 6, 2022

Your suppliers and subcontractors have opinions about you that they share with others. As Jeff Bezos says, “”Your brand is what other people say about you when you’re not in the room.” Even if you are happy with it, how can you amplify the positive and grow it in a way that delivers measurable ROI?

B2B Marketing 65

B2B Marketing Marketing & Strategy Marketing Strategy Planning 65