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How to Improve Your Email Open Rates

PureB2B

Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign.

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How to Improve Your Email Open Rates

PureB2B

Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

What are the challenges you can expect? What is B2B Marketing Automation? B2B marketing automation doesn’t just do the heavy lifting, it also digs deep into data, giving you insights into what’s working and what’s not. What are the Benefits of B2B Marketing Automation? Guest post by Eduard Klein.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

What’s the Scoop on ROI for Email Marketing? Calculating Your Email Marketing ROI: What to Keep in Mind The return on an investment is calculated by deducting the investment’s beginning value from its ending value. Guest post by Eduard Klein. That’s a 3600% return on investment results from email marketing initiatives.

ROI 175
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7 Reasons Why an Email Outreach Campaign Fails

SendX

Unless your prospects believe you’re genuinely interested in connecting with them and can help them prosper, you’re not likely to get your email opened. One surefire way to boost email outreach open rate is personalisation. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI !

Outreach 195
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HubSpot’s June releases: The manager’s guide

Martech

Here’s what you need to know about the June releases. iOS 15 really messed with open rates. iOS 15 really messed with open rates. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature.

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HubSpot’s January 2023 releases: The manager’s guide

Martech

Metrics such as open rate and click-through rate were previously only available in the marketing email tool’s analyze space or exported and pieced together in an Excel sheet. Using marketing email analytics in the custom report builder can tie email performance to other CRM data without using multiple tools.