Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. SEO Supports Social Media Marketing.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Webbiquity

MARCH 1, 2018

That’s exactly where influencer marketing shines. In the world of online marketing, an influencer is a like a mutual friend, bridging your brand and your target audience. Here is how influencer marketing will help your SEO efforts. So, what’s the catch? Ask them to take part in the content you share on your blog.

SEO 225

SEO Opinions Transparency Communities 225

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

AUGUST 22, 2017

When we reviewed our findings with this prospect, they acknowledged that they were hoping we would find “low hanging fruit”, missing from existing tactics, that could provide a quick boost in traffic and sales. Was there a “quick win” that might not involve more significant time or investment?

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Zoominfo

JUNE 4, 2018

As you review conversion data in your preferred analytics platform, take note of the social networks that deliver the highest number of qualified leads. Website Traffic: If your goal is to generate website traffic from your social presence, look closely at metrics that demonstrate real social engagement.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

KoMarketing Associates

NOVEMBER 16, 2017

Paying Attention to Average Shares Per Social Network. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business. Step 5: Pay Attention to Average Shares Per Social Network. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. Google Announces New Offerings in Real-Time, Mobile and Social Search. November 2009 Online Marketing News. October 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

KoMarketing Associates

FEBRUARY 13, 2020

It’s no coincidence that 93% of successful B2B marketers are extremely committed to content marketing. A comprehensive content strategy offers many benefits for B2B companies – increased traffic and leads, strengthened thought leadership, boosted engagement and more. Leverage social media as a conversational tool.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

MAY 26, 2016

Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active. Content shared on social can capture new visitors to your site.

Social Media 183

Social Media SEO Media B2B 183

EMagine B2B Blog

JANUARY 24, 2014

PPC campaigns allow your company to instantly generate targeted traffic and quickly increase online visibility. The key to driving valuable traffic is to properly structure your account, implement an aggressive bid strategy, and continuously optimize your ads/keywords based on performance. Pay Per Click (PPC) Campaigning.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Vidyard

FEBRUARY 27, 2013

In our how-to guide on creating the ultimate video marketing studio , we focused on the production side of video and how to enable a steady stream of video content without spending a ton of dough. This week, we’re shifting gears and focusing on generating traffic to your site. The 1-2-3 punch is complete!

Youtube 51

Youtube Traffic Video Marketing Top of Funnel 51

KoMarketing Associates

MAY 5, 2014

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. Tuesday and Wednesday were tied for the next best days for social sharing with 14.1

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

Tomorrow People

OCTOBER 24, 2012

In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, ''jump in feet first'' corporate counterparts. A whopping great 43% of online consumers are ''liking'' or following the brands they use on social networks.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. A whopping great 43% of online consumers are 'liking' or following the brands they use on social networks.

Social Media 120

Social Media SME Media Marketing Budget 120

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It also continues to grow steadily. All screenshots taken July 2014.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

MAY 19, 2015

If you’ve been keeping up with KoMarketing , you know we’ve been traveling, speaking, writing, and continuing to create and drive awesome online marketing programs for our clients. And though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. This is bad news for companies.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

seo.co

FEBRUARY 10, 2022

For most online marketers, success boils down to how much revenue your campaign generates. Accordingly, many online marketers measure their success in terms of how many leads they were able to generate. In doing so, the redirects from the old to the new traffic took a hit. How to Filter Your Leads for Quality.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

Hubspot

AUGUST 30, 2019

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. The answer?

Social Media 101

Social Media SEO Lead Scoring Lead Ranking 101

Online Marketing Institute

AUGUST 7, 2018

Don’t limit yourself to the top five social networks either. You’d be surprised by how many different networks there are to leverage. Simply Google ‘social networking websites’. Simply Google ‘social networking websites’. Jonas been developing and deploying marketing campaigns for nearly two decades.

Social Media 52

Social Media Work Management Marketing Management Class 52

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. 5 Traffic-Driving B2B Blog Topic Ideas. Provide a reason for search engines (and users) to revisit your website more frequently. Related Blog Posts & Articles.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

NOVEMBER 29, 2018

High-quality content earns traffic and backlinks, which helps your search ranking. This, in turn, boosts visibility and increases organic traffic. 75% of respondents still encountered business content online through a company’s website. How can marketers optimize their website content to appeal to new prospects?

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

Zoominfo

JUNE 11, 2019

As you review conversion data in your preferred analytics platform, take note of the social networks that deliver the highest number of qualified leads. Website Traffic: If your goal is to generate website traffic from your social presence, look closely at metrics that demonstrate real social engagement.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. The problem with Facebook ROI is it’s different from traditional online marketing.

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Fans – Remarketing – Lead Gen.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

AUGUST 12, 2014

One of the key benefits of online marketing is having the ability to capture information about our site visitors in order to better understand our marketing efforts. The more common scenario we are seeing has to do with social. We can also break it down by social network to see which channels drove those conversions.

Marketing Attribution 120

Marketing Attribution Conversion Multi-Channel Lead Ranking 120

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Social Media Marketing Kit. Optimize for Mobile.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Webbiquity

SEPTEMBER 2, 2014

Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. What are the Best Social Networks for B2B Marketing? More than 80% of b2b marketers now distribute content on social networks. August 27, 2013. June 17, 2014.

Stats 100

Stats eCommerce Statistics Social Networks 100

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. of marketers are likely to use the platform for influencer marketing campaigns. Is there more traffic to your website or app?

Work Management 90

Work Management Planning Advertising Agencies Marketing Management 90

KoMarketing Associates

MAY 4, 2017

Two considerations come to mind when reviewing the disparity between search engine traffic and lead volume, and challenges generating high quality leads from search. Disconnect in B2B SEO Objectives: The lag in quality conversions could mean that SEO discovery needs to be more integrated with broader B2B marketing efforts. .

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Albacross

MARCH 19, 2019

Although warm contacts are usually the best way to start, the number of leads generated through online marketing far surpasses personal contacts exponentially. Advantages of Marketing Your Product on the Internet. You can leverage the advantage of search engines such as Google since they offer you organic traffic and leads.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

KoMarketing Associates

AUGUST 18, 2016

Examples of metrics we analyzed include the following: Total & organic website traffic (via Google Analytics). Keywords driving traffic (via SEMrush ). Blog post performance across social networks (via Buzzsumo ). Beginner’s Guide to Content Marketing Analysis & Reporting. Get Creative.

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

KoMarketing Associates

FEBRUARY 15, 2018

This is an overwhelming majority and makes Facebook a huge leader against all other main social networks (for perspective, only 25 percent use LinkedIn). Creating a great relationship with one website that is visited by your target audience is better than partnerships with less reputable websites that really don’t get much traffic.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. But one of the keys to successful blogging (and content marketing, SEO and online marketing) is consistent and regular content creation.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88

Hubspot

OCTOBER 5, 2010

In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. 7 Online Marketing Euphemisms to Help Sell Social Media.

Paid Content 28

Paid Content Online Marketing RSS PPC 28

ClickZ

JANUARY 20, 2020

In fact, more than 25 million businesses from across the world use Instagram to drive traffic and sales. Here are some strategies you can try to refine your Instagram marketing for ecommerce. Remember that Instagram is a social network. Martin Ochwat is a digital marketing and ecommerce expert. Source: Statista.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141