Valasys

MAY 24, 2021

But today, this is totally wrong because many SMBs and start-ups have learned to use digital marketing to their advantage & provides them with the chance of growing their presence digitally to compete against the big popular companies or brands. SEO helps in generating organic traffic for our website with a very small investment.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

Webbiquity

APRIL 18, 2023

What are B2B eCommerce Marketing Tactics? While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

KoMarketing Associates

APRIL 2, 2015

KoMarketing regularly writes B2B marketing industry news stories, which has helped drive traffic, educate clients, and make them a top resource for B2B news in Google News. B2B Online Marketing Blog Content Marketing b2b blogging b2b content blogging content marketing news writing' Case Studies.

Traffic 120

Traffic B2B Case Studies Case Study 120

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Links are central to the functionality of the web. Like this post?

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

Buzz Marketing for Technology

APRIL 10, 2013

A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Many marketers get this wrong. To be sure, driving traffic is a critical mission for any e-commerce site. Slice and dice your site traffic analytics all you want. Do you really know?

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Content Marketing Institute

NOVEMBER 8, 2018

Don’t we want to minimize traffic that underperforms? What’s the net gain with rankings, traffic, and conversions? Before you tinker with keyword injections in the content, you should have a firm handle on what natural search traffic landing pages rank well and deliver conversions. Understand the risk. Pace yourself.

Keywords 86

Keywords Intent Resources Top of Funnel 86

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. This activity generally occurs in the discovery phase, when users are looking for resources or solutions. Direct traffic. Paid ads traffic. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

AUGUST 28, 2023

of all website traffic. Image Source: Backlinko By optimizing your website according to search engine preferences, you increase your chances of securing a top spot for your content in organic search results–which has the best ROI of any marketing channel, according to 49% of marketers.

SEO 192

SEO Lead Scoring Lead Ranking SERP 192

KoMarketing Associates

JULY 22, 2020

Matched audiences are an important way to reach the exact decision makers and influencers within your target audience on LinkedIn, ensuring you are using your budget and resources to the best of your ability and allowing for successful campaigns. . Contact Targeting: uploading a list of email addresses of users.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

KoMarketing Associates

OCTOBER 4, 2016

Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process. Start by focusing on one or two channels and build out your plan of action as time and resources allow. Basic Recommendations for Getting Started.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

B2B Marketing Traction

OCTOBER 4, 2011

If you’re a business owner, chances are you’ve spent a lot on online marketing. You got traffic, but did you get results? Then they either leave (called a “bounce” in online marketing speak), or they may do something. You invested in a great corporate website.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Go Beyond SEO

JANUARY 23, 2024

Focusing on SEO delivers long-term benefits, empowering brands to rank higher in organic search results with GoBeyond’s SEO service for small business A robust SEO strategy catalyzes growth, driving relevant traffic to your website. But it’s not just about SEO backlinks; social media prowess also plays a critical role.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

KoMarketing Associates

AUGUST 26, 2014

Organic search engine traffic. Percentage of traffic from organic search. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Unique keywords sending traffic. Landing pages receiving traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Biznology

SEPTEMBER 27, 2012

If you’re like most businesses, mobile is probably growing significantly faster than other online marketing channels. Likewise, if one of your activities continues to lag, maybe it’s time to pull the plug (or at least limit the resources you’re throwing at it). Know your numbers. Adapt, adapt, adapt.

Allocation 80

Allocation Online Marketing Planning Paid Search Agency 80

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

ClearVoice

JANUARY 2, 2024

It is crucial to assess if its potential ROI is worth your time, resources, and marketing investment. Why Content Marketing Offers Better ROI In a battle between content marketing and traditional advertising, content marketing is a better option in terms of ROI because of the following. Website traffic.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

KoMarketing Associates

AUGUST 2, 2016

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day.

SEO 120

SEO Content Marketing Planning Work Management 120

ClearVoice

NOVEMBER 16, 2022

7 Content Marketing Influencers You Should Follow Click To Tweet. Jeff Bullas is a decorated marketing expert, recognized by Forbes, Entrepreneur, and Inc.com as among the top online marketing influencers of all time. 7 Content Marketing Influencers You Should Follow Click To Tweet. Jeff Bullas. Ann Handley.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Scoop.it

NOVEMBER 25, 2021

In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . According to research , about 80% of online customers like to learn about a business through its content and not its advertisements.

Small Business Marketing 103

Small Business Marketing Content Marketing Advertising Agencies Business 103

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

APRIL 14, 2015

In this post, I will walk you through what you need to know about the update and share how we have helped our B2B clients prioritize mobile initiatives and set expectations internally regarding the impact the update might have on organic traffic performance. Second, identify your mobile traffic from Google.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

Circle Studio

JULY 11, 2019

A well executed website redesign can have a major impact on a company’s online marketing and bottom line. So don’t rush through the redesign process, instead commit the time and resources needed to ensure that every aspect of your website is strategically and meticulously planned and executed. Not generating enough traffic.

CMS Development 83

CMS Development Planning Marketing Websites Advertising Agencies 83

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . — KoMarketing (@KoMarketing) April 30, 2020. Implement Post-Event Promotion.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

DECEMBER 5, 2017

Our focus for 2018 will be on attracting more users to the site, we’ll be investing in marketing automation and other marketing avenues and technologies that can help us drive and convert traffic. 2018 is the year to dedicate more resources to video marketing — or allocate marketing dollars to get started if you haven’t yet.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Conductor

MARCH 8, 2022

She is the founder of Orainti—a highly specialized boutique SEO agency—and has been a featured speaker at over 100 marketing conferences across 20 different countries, including Women in Tech SEO. Aleyda creates detailed SEO learning paths and resources to teach more people SEO from trusted resources.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

EMagine B2B Blog

JANUARY 24, 2014

With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. PPC campaigns allow your company to instantly generate targeted traffic and quickly increase online visibility. Pay Per Click (PPC) Campaigning.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

SmartBug Media

MAY 15, 2020

Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. A national digital marketing company, SmartBug understands the importance of a digital footprint. Want to get the most traffic out of your blog?

Cost 105

Cost Paid Search Agency Planning Work Management 105

Brightedge

APRIL 7, 2020

Customers are increasingly shifting their buying activity towards online options, and brands need to be present for these consumers. In France, Statista has shown that the traffic rates for online supermarkets have increased by 4%, online fashion merchants saw a 6.1% Create targeted content to attract new users.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Topics literally range across anything and everything related to marketing. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Parse.ly

SEPTEMBER 26, 2022

Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. Social media traffic is also difficult to understand in Google Analytics. It’s often lumped into the direct traffic category. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Topics literally range across anything and everything related to marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188